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Email and Social Marketing: How to Use Social Media to Enhance Your Email Marketing

White Paper Published By: Knowledge Marketing
Knowledge Marketing
Published:  Sep 27, 2010
Type:  White Paper
Length:  6 pages

The use of social media has exploded in the last two years. Sites such as Facebook, Twitter, and LinkedIn have connected people all over the world. Businesses have been adopting new marketing techniques to reach new communities and engage customers in the same place where they view photos of their friends, update their status, and become fictitious farmers. Email has been the interactive marketer's workhorse for well over ten years, providing consistent results with minimal entry costs. With email editors and content systems becoming more user friendly every day, email remains popular with marketers. As social marketing continues to grow, email marketers must adapt and react quickly and integrate social marketing into their overall email strategy.



Tags : 
integration, email, social media, email marketing, campaign, campaign management