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Best Practices for Success in Marketing Automation

White Paper Published By: Gleanster
Gleanster
Published:  Jan 18, 2012
Type:  White Paper
Length:  29 pages

This benchmark report is 29 pages and is based on the experiences of 312 companies. It includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape section with company descriptions, analyst commentaries and comparative rankings for 38 technology solution providers.

Marketing automation software replaces separate systems for email, web visitor tracking, lead scoring, nurture campaigns, and reporting with one solution that streamlines marketing processes and shares data with sales. Until recently, marketing automation was largely viewed as an unproven approach to data-driven marketing improvement. With the number, diversity and sophistication of related solutions exploding, that is no longer the case. Today, companies (both B2B and B2C) are achieving results that range from reduced marketing costs and better measurement to increased revenue and profitability.

This Gleansight benchmark report examines the common characteristics of top performing companies. It looks at how they're maximizing the value of their investment in marketing automation, by putting not only the right technologies in place but also the right business processes, organizational culture and resources, and performance metrics.



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gleanster, marketing, marketing automation, software, automation software, data