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The Total Economic Impact of IBM® Exceptional Web Experience

White Paper Published By: IBM
IBM
Published:  Oct 03, 2012
Type:  White Paper
Length:  29 pages

IBM commissioned Forrester Consulting to examine to examine the total economic impact and potential return on investment (ROI) enterprises may realize by deploying IBM Exceptional Web Experience solutions. The purpose of this study is to give readers a framework to evaluate the potential financial impact of deploying an IBM Web Experience solution within their organizations.                                                



Tags : 
web experience, roi, user experience, multichannel experiences, customer engagement, social business, ibm, business technology