> Clarabridge > 6 Step Roadmap to Engaging Customers With Social Media

6 Step Roadmap to Engaging Customers With Social Media

White Paper Published By: Clarabridge
Published:  Dec 03, 2013
Type:  White Paper
Length:  16 pages

For a growing number of consumers, social media is the preferred means of gathering product information and interacting with companies. Therefore, it is critical that organizations implement effective social media programs as soon as possible.

This paper provides a six step roadmap that organizations can leverage in order to:

  • Address product and service problems before they become widespread
  • Respond more quickly to customer inquiries and their cries for help
  • Increase customer satisfaction, loyalty and market share

Tags : 
clarabridge, digital communications, digital revolution, product information, using social media, customer behaviors, social media program, interacting with customers, product and service problems, respond quickly, customer satisfaction, customer loyalty, market share, marketplace, voice of the customer, voc, customer insights