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Today's CMO: Innovating or Following

White Paper Published By: IBM
IBM
Published:  Aug 06, 2014
Type:  White Paper
Length:  16 pages

As a precursor to the IBM Global Chief Marketing Officer (CMO) Study to be published later in 2011, the Economist Intelligence Unit, in cooperation with the IBM Institute for Business Value, conducted an online survey of nearly 300 executives to assess which trends are impacting CMOs and how CMOs are responding to today's complex business environment.



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ibm, retail, cmo, trends, business environment, innovate