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Effective Mobile Engagement 2014: BoldChat

White Paper Published By: LogMeIn
LogMeIn
Published:  Jan 12, 2015
Type:  White Paper
Length:  24 pages

In the past two years, businesses’ desire to understand and connect with the mobile user has spread like a contagion, infecting nearly every vertical market with equal virulence.

This report, based on the survey results with nearly six thousand respondents across ten countries, sheds light on the following questions:

  • What is the current state of mobile engagement
  • Are there unique differences between engaging for technical support vs. engaging along the path to purchase during a shopping experience.
  • Does engagement, simply by the nature of occurring while mobile, alter someones expectation of what makes an engagement successful or satisfactory?
  • Are consumers expectations heightened simply because of the device in their hands?
Download this report now to find out more about mobile engagement and to take a deep dive into each data-based finding.



Tags : 
effective mobile engagement, engaging with the mobile user, boldchat, logmein boldchat