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Influencer marketing: The evolution of brands and social media

White Paper Published By: Brandwatch
Brandwatch
Published:  Feb 25, 2015
Type:  White Paper
Length:  20 pages

Do you think “influencer marketing” is just a fashionable phrase? 

Not so. Influencer marketing can equal big business—and big money. 

This guide will show you how using influencers to contribute to your product marketing can supercharge your campaigns and help you reach a bigger, more relevant audience than ever before. 

In this report, we'll explore:

  • How influencer marketing works—and where to focus your efforts
  • Working examples from brands including Uniqlo, Fillippo Berio & Wendy's
  • How to evaluate and measure the success of your influencer campaigns



Tags : 
social media, social analytics, social media monitoring, influencer marketing, influencer campaigns, social listening, social business intelligence, social media management