> Sailthru > The Definite Guide to Predictive Marketing

The Definite Guide to Predictive Marketing

White Paper Published By: Sailthru
Published:  Jul 01, 2015
Type:  White Paper
Length:  18 pages

The Definitive Guide to Predictive Marketing details a clear path forward by explaining how predictive intelligence must be applied to be useful, efficient and cost effective; and identifying the 8 predictions that are the most telling, actionable and powerful to marketers.

What you’ll learn:

  • How predictions are revolutionizing ecommerce and publishing
  • The science behind generating automated, 1:1 predictions at scale
  • An in-depth look at the 8 predictions changing the game for revenue generation & CX
  • The key questions to ask every prospective predictive tech during the evaluation process

Tags : 
ecommerce, publishing, data science, predictive marketing, customer experience, personalization, marketing, strategy, technology