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The Best vs.The Rest: Deriving Value from Audience Analytics

White Paper Published By: IBM
IBM
Published:  Oct 13, 2015
Type:  White Paper

Information associated with consumers can provide a lot of value - if insights from that data can be quickly and accurately attained. This IDC iView will share results of a recent IDC study and provide insights you can use to better understand how advanced analytics strategies can help you enhance the experience for your audience, grow your viewers and advertisers, and increase revenues.



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ibm, audience analytics, idc iview, research, strategy, technology, networking, knowledge management