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Should Online Retailers be Concerned About Webrooming?

White Paper Published By: Affirm
Affirm
Published:  Jan 05, 2016
Type:  White Paper

Webrooming, the practice of buying a product in-store after researching it online, has gotten a lot of press lately. Some online retailers are worried about the possible negative impact of this trend, but for the prepared retailer, there is nothing to worry about. This article discusses how webrooming affects retailers and how online merchants can respond to maximize conversions on their sites.



Tags : 
affirm, webrooming, online retail, ecommerce, enterprise applications, business technology