As most companies now realize, analytics is increasingly more of an integral part of their day-to-day business operations. In a recent survey by a global research firm, 80% of CIOs stated that transition from backward-looking, passive analysis must shift to forward-looking predictive analytics. The challenge is that many analytic solutions are aligned to a specific platform, tied to inflexible programming models and requiring vast data movement. In this webcast, Forrester and experts from IBM will highlight how technology like Apache Spark on z/OS allows businesses to extract deep customer insight without the cost, latency and security risks of data movement throughout the enterprise.