> IBM > 2016 Improve Customer Experience Forrester Webinar
 

2016 Improve Customer Experience Forrester Webinar

Webinar Published By: IBM
IBM
Published:  Aug 01, 2016
Type:  Webinar

As digital transformation accelerates, the opportunity to engage customers digitally has never been greater but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.



Tags : 
ibm, commerce, customer experience, analytics, customer engagement, customer insight, knowledge management, enterprise applications, business technology