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B2B Commerce Effectiveness: 5 Key Components of Successful B2B Commerce

White Paper Published By: IBM
IBM
Published:  Oct 11, 2016
Type:  White Paper
Length:  17 pages

Business buyers are shopping online as private consumers and they expect the same experience when purchasing business products and services online.

While B2B organizations can learn from B2C online retailers in terms of user experience, B2B selling is much more complex.

Read this white paper to learn how to:

  • Use B2C best practices to meet buyer expectations for enhanced online experiences
  • Deliver multiple combinations of products and services for faster, streamlined quoting and ordering
  • Support complex buying cycles and selling executions across channels and markets—and around the world



Tags : 
ibm, b2b, business to business, commerce, b2b commerce, online shopping, online commerce, b2c