> IBM > How Customer Analytics & Insight Research enrich customer journey design by Hypatia Research
 

How Customer Analytics & Insight Research enrich customer journey design by Hypatia Research

White Paper Published By: IBM
IBM
Published:  Oct 17, 2016
Type:  White Paper
Length:  52 pages

Why do organizations seek to design effective multi-channel customer journeys? Because customers today demand it. Download this research study from Hypatia Research Group to learn how global organizations are successfully utilizing various analytical techniques like descriptive, diagnostic, predictive, prescriptive and cognitive analysis to create a successful omni-channel customer journey.



Tags : 
ibm, commerce, analytics, customer analytics, insights, research, customer journey, enterprise applications, business technology