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Digital Experience Changes Everything

White Paper Published By: IBM
IBM
Published:  Nov 15, 2016
Type:  White Paper
Length:  12 pages

IBM Commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes and culture to create digital customer experience in real time.



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ibm, watson, commerce, watson content hub, digital experience, customer experience, enterprise applications, business technology