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Hypatia Research Report: How Customer Analytics & Insight Research Enrich Customer Journey Design

White Paper Published By: IBM
IBM
Published:  Feb 27, 2017
Type:  White Paper
Length:  52 pages

Why do organizations seek to design effective multi-channel customer journeys? Because customers today demand it. Download this research study from Hypatia Research Group to learn how global organizations are successfully utilizing various analytical techniques like descriptive, diagnostic, predictive, prescriptive and cognitive analysis to create a successful omni-channel customer journey.



Tags : 
hypatia research group, cognitive analysis, predictive analysis, customer journey