> Oracle (Hospitality) > What do Consumers want from a Hotel Loyalty Program?
 

What do Consumers want from a Hotel Loyalty Program?

White Paper Published By: Oracle (Hospitality)
Oracle (Hospitality)
Published:  Mar 28, 2017
Type:  White Paper
Length:  8 pages

Loyalty programs provide a framework to nurture guest relationships, offering recognition, perks and options to redeem rewards. Most importantly, they create guest profiles and transaction histories that yield the insights needed to foster what is demanded today: individualized guest interactions.



Tags : 
hotel, loyalty program, perks, redeem, oracle