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Loyalty Research Report: Engaging Consumers in an Age of Increasing Brand Distrust

White Paper Published By: CrowdTwist
CrowdTwist
Published:  Jul 25, 2018
Type:  White Paper
Length:  32 pages

Over the last decade customer-brand relationships have become more and more digitized. Companies have enjoyed access to new technologies, new capabilities, and greater access to customer data. In turn, consumers have become better informed and able to connect with brands with greater flexibility and convenience. However, concerns around mismanagement of customer data, the proliferation of fake news, high profile retailer database breaches, and the Cambridge Analytica scandal has contributed to an erosion of trust between consumers and brands and demands for data privacy. What can brands do to overcome consumer skepticism? What keeps a customer coming back in 2018? And what can brands do to demonstrate relevancy and provide value?



Tags : 
customer, branding, relationships, consumer, database