account based sales development

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Published By: LeadGenius     Published Date: Sep 13, 2016
The most comprehensive guide to Account Based Marketing to date.
Tags : 
b2b, abm, account based marketing, account based sales, b2b marketing, lead generation, demand generation, marketing operations
    
LeadGenius
Published By: LeadGenius     Published Date: Dec 22, 2016
To hit your revenue goals, you need to know your lead targets. In this short whiteboard video, Anand Kulkarni, Co-Founder of LeadGenius, shows marketing and sales leaders how to maximize pipeline predictability by backing out of their revenue goals.
Tags : 
decision making panel, org chart, b2b sales, mapping accounts, target account mapping, sales strategy, buyer personas, target accounts
    
LeadGenius
Published By: LeadGenius     Published Date: Dec 22, 2016
Sales Velocity is an excellent Marketing-Sales alignment metric, because it combines high-level KPIs from both departments. In this whiteboard video, Lena Shaw, Director of Marketing & Growth at LeadGenius, shows marketing and sales leaders how to use sales velocity.
Tags : 
b2b sales, sales velocity, sales alignment, marketing sales alignment, marketing metrics, sales metrics, sales effectiveness, sales productivity
    
LeadGenius
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