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Published By: Curalate     Published Date: May 03, 2016
By the end of 2015, millennials are set to overtake Baby Boomers as the largest living generation in the U.S. By 2017, they will carry the bulk of the spending power. The problem? This tech-savvy generation of consumers is also incredibly diverse. The key to effectively engaging millennials is recognizing that a “one-size-fits-all” strategy simply won’t cut it. In this guide, you’ll learn: - 14 influential millennial personas, from the “Brogrammer” to the “Millennial Mom”; - How to engage each of the 14 millennial personas through relevant imagery; - 5 proven ways to monetize your visual content across multiple marketing channels, from social to your website. Fill out the form to get your free guide, and start building lasting relationships with your millennial customers.
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curalate, visual buyers, millenials, millenial personas, imagery, social media
    
Curalate
Published By: Curalate     Published Date: May 03, 2016
With billions of images shared daily across a growing number of channels and touchpoints, there are now more opportunities for people to consume content and discover products than ever before. The result? Visual commerce – the emerging need for marketers and brands to understand how images engage and convert consumers at every point of the purchase funnel. If this sounds familiar, then you're among the 77% of marketers who agree there's a growing amount of pressure to connect visual content to ROI. Get Your Complete Guide to Visual Commerce and learn how to: - Develop and source new, creative content for your brand. - Harness your visual data to discover which images really resonate with your fans. - Monetize your visual content, and measure the new ROI – Return on Image. So, are you ready to unlock the power of your visual content? Download your free marketing guide today.
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curalate, visual commerce. ecommerce, visual data, measuring roi
    
Curalate
Published By: Impact Radius     Published Date: Oct 08, 2014
If you are relying on affiliate networks you have no access to vital data to manage affiliate processes such as tracking, reporting, and contracting. The affiliate networks own the data and control what brands you are able to see. You receive an incomplete view of conversion and performance data, and you are unable to track the true source of every lead across multiple channels. So how could you manage your affiliate programs with the benefits of Big Data intelligence? Read this MarketingProfs whitepaper and get the Big Data intelligence you need to manage a successful affiliate program.
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Impact Radius
Published By: Sitecore     Published Date: Nov 05, 2015
It’s time to start treating your customers like the kings they are—by delivering relevant, contextual content, in real time, across all channels. Get started today by downloading our eBook.
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sitecore nfusion, context marketing, customer insight, context-driven, wireless, enterprise applications
    
Sitecore
Published By: ATG, Inc.     Published Date: Apr 27, 2010
ATG-powered CondisLine.com offers a personalized online experience across channels, from a single commerce platform.
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atg, condis, multi channel management, mcm, online shopping, commerce ondemand, automated merchandising, e-commerce, recommendations
    
ATG, Inc.
Published By: Neolane, Inc.     Published Date: Jan 15, 2009
Today, many organizations struggle to optimize online and offline marketing campaigns across an ever growing number of new marketing channels. CMOs are increasingly accountable for demonstrating Return on Marketing Investments (ROMI) across channels and initiatives. Despite an abundance of campaign management technologies (enterprise marketing management, lead management, CRM, marketing automation, email marketing and a variety of point solutions) marketing departments still struggle with campaign performance, campaign workflow, and campaign management; particularly across multiple marketing channels.
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neolane, aberdeen group, best-in-class, romi, multichannel marketing, cross-channel marketing, cost per lead, customer satisfaction
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Apr 01, 2010
This whitepaper is a call-to-action for all marketers to re-assess antiquated outbound marketing techniques. Marketers need to develop dialogues with customers and prospects to deliver relevant, timely, personalized information throughout the customer lifecycle and reinforce consistent messages across inbound and outbound channels.
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neolane, customer experiences, inbound, outbound, call centers, point-of-service, customer service, crm
    
Neolane, Inc.
Published By: IBM     Published Date: Jun 07, 2012
You need a single view of the customer, inventory orders and shipments everywhere - across all channels, from order initiation through to fulfillment, including returns. So you know exactly what you need, where you need it and when. Access the perfect order briefcase to learn how you can achieve.
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e-commerce, b2b, commerce, ibm, inventory, customer, b2b, marketing, cross channel, sales, business technology
    
IBM
Published By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
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ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy, building brand awareness, content marketing vehicles, engagement opportunities, user-generated content, improve engagement, engaging content, social media engagement, re-using content, b2b content marketing, content assets, content marketing budgets, curating information, content marketing measurement, industrial marketers
    
IHS GlobalSpec
Published By: Signal     Published Date: Nov 09, 2016
Go beyond email. Learn how to leverage your first-party data to create brand champions across all devices and channels.
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signal, marketing, brand loyalty, first-party data, loyalty programs, customer engagement, digital customer touchpoints
    
Signal
Published By: Signal     Published Date: Nov 09, 2016
With the emergence of people-based marketing, an identity graph is the foundation required to recognize people across channels and devices at every step of the customer journey to deliver true 1:1 marketing at scale.
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signal, marketing, people-based marketing, identity graphs, id graphs, cross channel
    
Signal
Published By: IBM     Published Date: Oct 06, 2014
IBM has worked for years with retailers to help them develop a complete Omni-channel Commerce solution that integrates various channels and provides a foundation that helps enable the seamless experience that consumers are looking for. Due to this joint effort, IBM provides the only Commerce Solution that can truly support a unique and personalized buying experience for consumers that incorporates marketing, selling, fulfillment, and returns across all physical and digital channels. This paper describes the best practices needed to enable a store to meet the cross-channel expectations of the customer and the ever-increasing order volumes of Omni-channel fulfillment.
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omni-channel commerce, store enablement, channel integration
    
IBM
Published By: IBM     Published Date: Nov 04, 2014
How can you gain the insights you need to build stronger relationships with customers and improve your business results this holiday season? Read this ebook and discover how 10 leading companies are gaining deeper insight into their customers, enabling them to provide personalized experiences that engage customers across channels, increase conversions and drive revenue. Find out how they’ve harnessed the power of customer understanding and analytics to drive business results.
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consumer analytics, customer engagement, revenue growth
    
IBM
Published By: IBM     Published Date: Jul 29, 2016
Read this white paper to learn how to: - Use B2C best practices to meet buyer expectations for enhanced online experiences - Deliver multiple combinations of products and services for faster, streamlined quoting and ordering - Support complex buying cycles and selling executions across channels and markets—and around the world
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ibm, b2b, b2b commerce, commerce, b2c, online retailers, ecommerce, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Oct 11, 2016
Read this white paper to learn how to: - Use B2C best practices to meet buyer expectations for enhanced online experiences - Deliver multiple combinations of products and services for faster, streamlined quoting and ordering - Support complex buying cycles and selling executions across channels and markets—and around the world
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ibm, b2b, business to business, commerce, b2b commerce, online shopping, online commerce, b2c, knowledge management, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Nov 17, 2016
To meet the needs of demanding consumers, retailers need a new level of intelligence that extends and helps coordinate prices across all channels and helps solve the challenge of disappearing margins. Watch this IBM-sponsored webinar to hear from Brian Kilcourse, Managing Partner at RSR Research, as he shares research and insights that can help you ensure that your dynamic pricing strategy is intelligent, timely, coordinated and successful.
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ibm, commerce, analytics, retail, merchandising, pricing, dynamic pricing, intelligent pricing, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
While the store remains the cornerstone of the shopping experience, our survey of more than 26,000 customers across a range of grocery and non-grocery retail categories, reveals that today’s empowered consumers are increasingly comfortable purchasing through multiple retail channels. The much discussed trend of "Showrooming," threatens to fragment hard-earned customer loyalty. Retailers can convert the threat to opportunity by making their customers "sticky" through a seamless omni-channel approach that provides consistency, convenience and a superior shopping experience across every consumer touch point.
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ibm, retail, transactions, relationships, shopper, store, retail channels
    
IBM
Published By: IBM     Published Date: Oct 22, 2014
Great service is delivered one customer at a time and improving interactions across all channels means truly understanding customer wants and needs. Massive amounts of unstructured data exist in your organization and can deliver customer insight that is specific, relevant and actionable. Learn how to harness that data to provide great customer service.
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customer service, service quality, customer satisfaction, content management, it management, data management
    
IBM
Published By: Polaris Research, Inc     Published Date: Jun 16, 2009
Polaris Research, Inc. is a recognized leader in decomposing historical marketing results to determine ROI across the entire media landscape. Our marketing analytics and insights empower companies to optimize spending levels within and across media channels based on individual elasticity and performance to realize millions of dollars in savings. Learn more today!
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polaris, marketing mix modeling & optimization, mmm&o, roi. return on investment, market events, elasticity, all-media, analytics, online portal, business intelligence, seo, quality-to-marketing-management-system, qtmms, loyalty, sales, media effectiveness statistic, mes, consumer confidence index, cci, forecasting
    
Polaris Research, Inc
Published By: VMS     Published Date: Jul 31, 2009
In the times of increased awareness and integrated communication across channels, it is crucial to understand correlation between the advertising spend and the PR that surrounds your brand. This report sheds new light on the impact of earned and paid media on the effectiveness of paid advertising.
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vms, economy, measurement strategies, budget, pr objective, objective, smart media, share, radio monitoring, proof of performance, realtime monitoring, artificial intelligence, human analysis, opportunities to see, ots, metrics, benchmark, proof of performance, communications, vantage
    
VMS
Published By: IBM     Published Date: Oct 15, 2013
Discover the four key dimensions to personalized web marketing, and learn from the real life successes of enterprises that have made the personalized web a core part of their growth strategies.As you can see, web marketing can achieve comparable success when you make the four personalization steps your own.
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ibm unica, click-throughs, personalizing web experience, customer needs, data sources, specific site analyses, across channels, sales and marketing opportunities, online and offline, customer interests, website traffic, referring sites, referring keywords, ibm smarter commerce
    
IBM
Published By: Oracle     Published Date: Nov 13, 2013
Today’s consumers expect better service, better products, and better communication with retailers. Without a single view of the customer across all channels – including social media – retailers risk alienating customers and driving them to other brands. To meet these challenges, many retailers are deploying software-as-a-service (SaaS) contact center systems that address these problems and create new opportunities. This eBook follows one shopper’s journey and how the concept of the contact center of the future provides the better overall experience.
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zenithoptimedia, oracle, smarter service, contact center, lowest tco, cloud-based contact center, contact-center solutions, oracle rightnow solutions, cloud service platform, social media, risk alienating customers, saas, customer experience, brand is customers, it complexity, service improvements, knowledge management
    
Oracle
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