ad tech

Results 1 - 25 of 2761Sort Results By: Published Date | Title | Company Name
Published By: Chatsworth     Published Date: May 10, 2016
The modern data center has changed. There are new demands around cloud computing, big data and infrastructure efficiency. This change in the data center is being driven by more users, more data and a lot more reliance on the data center itself. With private cloud technologies and the rapid growth in data leading the way within many technological categories (the Internet of Things), working with the right data center optimization technologies has never been more important. In this white paper, we explore new concepts around data center demand, where energy efficiency and cooling optimization fit in and modern best practices around your data center.
Tags : 
chatsworth, data center optimization
    
Chatsworth
Published By: IO     Published Date: Dec 31, 2015
The case for a re-envisioned data center is being made every day, and at an increasingly urgent pace. Growing technology demands, transforming global economics, corporate efficiency initiatives, and required business agility are among the drivers making change not merely a strategy, but a prerequisite for survival.
Tags : 
    
IO
Published By: FORTRUST     Published Date: Aug 12, 2015
Data Center Infrastructure Management (DCIM) has become more vital than ever to data center operations as efficiency and technology advancement cycles move at an increasingly rapid pace. The insight provided by these essential systems has historically only been accessible to the data center operations team, not the end user or for that matter – the colocated customer. Now that the technology sector as a whole is becoming increasingly user friendly, transparent and hands on, it makes sense for colocation data centers to offer a higher level of insight and transparency into their clients’ individual environments.
Tags : 
    
FORTRUST
Published By: RagingWire Data Centers     Published Date: Oct 09, 2015
Today’s modern IT infrastructure is demanding more out of its resources, expansion strategies, delivery methods and disaster recovery methodologies. To help meet these new growing demands, many organizations are turning to colocation providers to help service their data center needs. But what makes up a good data center decision? Is it just the location? What about the bandwidth coming into the site? What about green technologies and the adoption of new unified technologies? The reality here is that there are several key consideration points which need to be made when choosing the right data center colocation solution. Now with cloud computing and a truly distributed, data on-demand, environment, making the right choice has become more important than ever.
Tags : 
    
RagingWire Data Centers
Published By: IFS     Published Date: Jan 07, 2019
This eBook analyses the impact of technology on the service industry, outlining ways in which field service software can better deliver on customer expectations. Download it to discover: - Research into the impact of digital transformation in the service industry - What technology will disrupt field service and how to respond - How to assess what the next best steps are for your business
Tags : 
    
IFS
Published By: Here Technologies     Published Date: Jan 16, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
Tags : 
location data, ad tech, location targeting
    
Here Technologies
Published By: Here Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
Tags : 
    
Here Technologies
Published By: Here Technologies     Published Date: Dec 06, 2018
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. U.S. marketers are poised to double their spend on location-targeted mobile ads between 2017 and 2021 to $32 billion, according to research firm BIA/Kelsey. Understanding location is key to gaining insights and making change. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them. This gives them well-timed and relevant advertising.
Tags : 
location data, ad tech, location targeting
    
Here Technologies
Published By: Here Technologies     Published Date: Dec 06, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
Tags : 
location data, ad tech, location targeting
    
Here Technologies
Published By: Here Technologies     Published Date: Dec 06, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and how you can harness the benefits and apply them to advertisement campaigns to attain more granular segmentation, precise targeting and a better audience experience. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
Tags : 
    
Here Technologies
Published By: Here Technologies     Published Date: Dec 06, 2018
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
Tags : 
location data, ad tech, location targeting
    
Here Technologies
Published By: Here Technologies     Published Date: Dec 06, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
Tags : 
location data, ad tech, location targeting
    
Here Technologies
Published By: Dell     Published Date: Nov 12, 2018
Today, IT leaders address the PC lifecycle across a continuum from control to transformation. Control is geared to optimization, while transformation focuses on the business impact of technology. Though the two approaches differ, they are not in opposition. They strive for the same goals and face similar challenges. As IT leaders provide their workforce with the tools to carry out the corporate mission, they should develop a PC lifecycle strategy that encompasses the key organizational needs of systems management, end-user productivity, business innovation and data-centric security. Read this Dell whitepaper to learn more about the findings of a recent Forrester Consulting study, “Digital Transformers Innovate, Digital Controllers Optimize”. This paper will help clarify the PC lifecycle continuum, from the basics of control to the advanced levels of transformation, so you will be better equipped to determine the needs of your organization on that spectrum.
Tags : 
    
Dell
Published By: Zendesk     Published Date: Jan 03, 2019
Today's marketplace is hypercompetitive. Brands compete for attention, hoping they can turn that attention into a loyal customer. But too many companies are not able to build a long-term relationship that results in a loyal customer because the customer had a poor experience. To remain competitive, brands need to create compelling integrated customer experiences that continue to evolve and reduce the friction between company and customer over the lifetime of the relationship. This IDC Vendor Spotlight discusses the current challenge that organizations face in providing a differentiating customer support experience and the potential that technology offers as a lever to improve the customer support experience.
Tags : 
    
Zendesk
Published By: Emarsys     Published Date: Dec 20, 2018
As a modern marketer, you’re always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. You’ve likely heard a lot lately about AI in marketing and how it promises to do just that – and more, of course. In fact, it’s pretty hard to avoid the topic of AI and all the ways it is destined to change marketing as we know it. You may already know that companies who have adopted AI boast about the results: increased conversions, engagement, and a host of other metrics. With such decisive evidence, everybody must be aware of AI and clearly sees its business potential, right? Then you go to your Chief Marketing Officer to strike up an informal conversation where you can strategically recommend the technology, and it starts off great — your CMO is well aware of AI and what it could do for the business. You’re thinking, “What luck! I might not have to put up much of an argument.” Then your CMO says, “But you’re not a data
Tags : 
    
Emarsys
Published By: Workday UK     Published Date: Sep 18, 2018
Ready to reshape the future of work? Watch this video series to learn how you can use workforce technology to transform your organisation. After viewing the series, you’ll know how to develop a digital HR strategy, get executive buy-in, and maintain success.
Tags : 
    
Workday UK
Published By: Trifacta     Published Date: Nov 02, 2018
In the latest report, Forrester evaluated 10 top data preparation solutions against 18 criteria, grouped into categories of Current Offering, Strategy and Market Presence. See how each data prep provider compares and who received the highest scores. Download your copy today to review: What are the key technical differentiators for data preparation solutions Which user personas do data preparation solutions focus on Why ownership of data preparation is transitioning from IT to business end users
Tags : 
    
Trifacta
Published By: Workday APAC     Published Date: Dec 18, 2018
"The vast possibilities of AI make it a must-have for any digital business strategy. Read this Gartner report to better understand what can be achieved with AI and how you can begin to incorporate it into your business strategies. Learn about other leading organizations and how they are currently using AI technology."
Tags : 
    
Workday APAC
Published By: Workday APAC     Published Date: Dec 18, 2018
As the world of work evolves in unprecedented ways, the right HCM technology strategy can help you face these changes head-on. Learn more in this 2018 Gartner report about how leading organizations get the most out of their HR technology in an increasingly digital workplace.
Tags : 
    
Workday APAC
Published By: Workday APAC     Published Date: Dec 18, 2018
"Read the whitepaper from Human Resource Executive® to learn how data-driven technology can help you: Save time by cutting down on paper-pushing tasks Renew focus on important HR strategies Use the same HR systems as Fortune 500 companies without breaking the bank"
Tags : 
    
Workday APAC
Published By: Gigamon     Published Date: Dec 13, 2018
Perimeter-based solutions for network security do not work, leading to tool sprawl and performance issues. Read CSO Magazine’s interview with Gigamon CISO, Simon Gibson, to learn why a new, more intelligent approach is needed to build resilience into technology operations. “Security Should Be an Enabler” talks about an architectural approach that distributes only relevant data to appropriate tools, enabling an adaptable, simplified model at a reduced cost. Read now.
Tags : 
    
Gigamon
Published By: Gigamon     Published Date: Dec 13, 2018
Upgrading your network doesn’t have to be a big headache. Get the Securosis report Scaling Network Security and scale security controls and policy without starting over. Discover your options for improving security architecture on your terms, using existing infrastructure and intelligently applying security controls at scale without major overhauls. With this approach, your network protection can evolve with applications, attackers and technology—even in today’s demanding 100Gbps network environment.
Tags : 
    
Gigamon
Published By: Intel     Published Date: Dec 13, 2018
In today’s world, advanced vision technologies is shaping the next era of Internet of Things. However, gathering streaming video data is insufficient. It needs to be timely and accessible in near-real time, analyzed, indexed, classified and searchable to inform strategy—while remaining cost-effective. Smart cities and manufacturing are prime examples where complexities and opportunities have been enabled by vision, IoT and AI solutions through automatic meter reading (AMR), image classification and segmentation, automated optical inspection (AOI), defect classification, traffic management solution—just to name a few. Together, ADLINK, Touch Cloud, and Intel provide a turnkey AI engine to assist in data analytics, detection, classification, and prediction for a wide range of use cases across a broad spectrum of sectors. Learn more about how the Touch Cloud AI brings cost savings, operational efficiency and a more reliable, actionable intelligence at the edge with transformative insi
Tags : 
    
Intel
Published By: Intel     Published Date: Dec 13, 2018
Technology plays a key role in online shopping, where online retailers gain a greater understanding of their customers through data from their browsing and purchasing habits. Today, when consumers shop in brick-and-mortar stores, they expect the same personalized and responsive service. To help retailers achieve this level of service, a combination of hardware and software—Intel® Vision Accelerator Design products, cameras, AI deep learning video analysis technology— do the work for you. Uncover how Advantech system uses the Intel Vision Accelerator Design with Intel Movidius VPU to drive • Overall store performance such as the number of visitors and transactions, point-of-sale data, sales per shopper and the store’s ranking, and can distinguish traffic patterns by weather and time of day • Traffic and sales analysis for better staff allocation and marketing-event planning • Store heatmap analysis for more precise merchandise placement and product promotion
Tags : 
    
Intel
Published By: Intel     Published Date: Dec 13, 2018
Advanced image analysis and computer vision are key components of today’s AI revolution and is becoming critical for a wide range of industry applications, including healthcare, where this technology is being used to detect anomalies and improve patient care. Due to a lack of integrated tools and experience with these cutting-edge technologies, however, deploying complete systems is difficult. Applications that utilize deep learning approaches often require large amounts of highly parallel compute power, storage, and networking capabilities, along with performance optimizations for faster data analysis. The Intel and QNAP/IEI solution combines all these elements in one complete system for scalable data management for hospitals and clinics of all sizes. Read more on Intel’s and QNAP/IEI’s real-world use case on macular degeneration analysis through high-performance computing, vision capabilities, storage, and networking in a single solution.
Tags : 
    
Intel
Start   Previous   1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End
Search      

Related Topics

Add Your White Papers

Get your white papers featured in the Data Center Frontier Paper Library contact:
Kevin@DataCenterFrontier.com