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Since Adobe debuted the PDF file format in the early 1990s, it has become the defacto standard for electronic documents in many markets. While engineers, publishers, and printers push the format to its technical limits with rich media and 3-D content, the general office worker comprises the PDF-using majority.
Le cloud est devenu un incontournable des technologies de l'information depuis près de dix ans. SaaS (Software-as-a-Service), IaaS (Infrastructure-as-a-Service), PaaS (Platform-as-a-Service) et désormais XaaS (Anything-as-a-Service) : autant de solutions technologiques proposées sous forme de services qui stimulent l'adoption de ce que nous appelons collectivement les services cloud.
Soucieuses de transformer au plus vite leur activité, les entreprises du monde entier font appel aux technologies numériques pour gagner en agilité et en efficacité, réaliser des économies et offrir à leurs clients une expérience hors normes. Les processus de signature documentaire représentent l’un des plus grands atouts pour accélérer cette transformation.
De plus en plus d’entreprises trouvent leurs audiences en ligne. Celles qui ciblent leurs clients par le biais d’un message cohérent sur l’ensemble des canaux digitaux obtiennent un meilleur retour sur investissement.
Il suffit de se promener en ville ou de se rendre dans une entreprise pour constater que le mobile est devenu le nouveau système d’exploitation de l’humanité. Le téléphone envahit nos vies. Il nous réveille le matin, nous propose des itinéraires de remplacement pour éviter les bouchons ou nous permet d’obtenir un bon de réduction dans la queue d’un fast?food.
Les marketeurs dans le domaine des médias et du divertissement
ont toujours joué à un jeu de cache-cache aux enjeux élevés avec
leurs audiences, à la recherche de fans à forte valeur ajoutée. Mais dans le monde digital d’aujourd’hui, en constante évolution, les règles ont changé.
Au fil du temps, les marketeurs qui se consacrent aux services financiers ont été témoins de l’émergence et du déclin de bien des stratégies d’acquisition. Les agences physiques dominaient autrefois l’univers des achats.
Pour vos clients, chaque étape du parcours a son importance,
en particulier lorsqu’ils cherchent à placer leur argent. C’est l’une
des décisions les plus délicates et complexes qu’ils aient à prendre.
Web content management now constitutes mission-critical software to help drive successful communications with customers. Application leaders focused on enabling effective digital experiences should use this document to help them in selecting the most appropriate vendor and solution.
Marketing leaders will find a host of new vendors in this year's Magic
Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement.
In our 35-criteria evaluation of data management
platforms (DMPs), we identified the 11 most
significant ones The ADEX, Adform, Adobe,
KBM Group, Lotame, MediaMath, Neustar,
Nielsen, Oracle, Salesforce, and Turn and
researched, analyzed, and scored them. This
report shows how each provider measures up
and helps B2C marketing professionals make the
right choice.
As customer expectations evolve alongside digital
capabilities and channels, it’s not enough to offer cool
experiences. Now they must be cool personal experiences
that anticipate the customer’s needs and desires before
even she knows about them. This change requires
us to think much more broadly about how we use
personalization. Already brands adopting strategies and
tools for personalized experience design are gaining a
sustainable competitive advantage over brands that aren’t.
According to a recent study, “76 percent of marketers said marketing had changed more in the last two years than in the previous fifty.”1 From apps like Uber and Airbnb that reengineer entire markets to mobile, omnichannel commerce, virtual reality, and the Internet of Things, marketing is being built anew.
Blend online and offline data to create a vibrant marketing world. Learn how to deliver uniquely experiences customers expect and to delight them with the ones they didn't see coming.
Learn why 78% of marketers say the right digital asset management system can fast-track time to market and ensure that your content flows free and easy.
With all the devices and channels out there, it’s harder than ever for companies to maintain a consistent brand experience. There are more ways for customers to connect with companies than ever before. And they expect each and every interaction to feel connected, cohesive, and personal. For marketers to connect the dots for customers, they need to fully understand the customer journey.
"Read the guide to learn five ways to overcome challenges to programmatic ads, including how to:
· Bring marketers, creatives, IT, and data analysts together to ensure success
· Save money and time while improving engagement and conversion
· Customize multiple versions of one campaign and serve ads with strong creative in real time"
"Discover new strategies for creating, managing, and orchestrating cross-channel campaigns.
Read our guide now to learn how you can:
--Integrate processes and data for cross-channel campaign success
--Create personalized, contextual campaigns across channels and devices
--Leap ahead of the competition with authentic cross-channel experiences"
Read Forrester's inaugural Wave for Digital Intelligence Platforms to see why Adobe is the only leader. Forrester assesses 15 capabilities needed to develop a holistic understanding of customers across digital touchpoints.
Read the Forrester Wave: Data Management Platforms to see why Adobe Audience Manager is recognized for consistency and category leadership. Forrester states, "Adobe is a smart choice for marketers focused on extending control across channels."
Read Forrester's inaugural Wave for Omnichannel Demand-Side Platforms to learn why Adobe is a leader. Adobe Advertising Cloud received top scores in product strategy and digital ecosystem footprint, and achieved the highest scores in 14 criteria.
