Marketing agencies are driven by creativity. But turning your agency’s project work into profit isn’t easy when you’re dealing with the pressures of growing client expectations, over servicing, scope creep and eroding margins. In this 3-minute video, Laura Ramos, Forrester VP and Principal Analyst, looks at the challenges and opportunities facing marketing agencies today and ways they can build strategic value with CMO clients to drive success.

Whilst businesses of all kinds are utilizing data analytics, many are still only using it to make simple changes that lead to a set of rigid processes. Whereas the more customer-focused organizations are realizing that to deliver exceptional experiences, they need to be able to react to customer data in real-time and predict what might happen next. And that means going beyond simple analytics. Read our whitepaper to discover what analyst firm Forrester has identified as the Enterprise Insight Platform, technology designed to enable companies to transform into truly data-driven businesses.

Every financial services firm understands the importance of data. More is better. Sooner is better. Accessing it, understanding it, and taking advantage of it before the competition is better. In the mid-2000s, Financial Services was the first industry to strongly adopt data virtualization as a disruptive, new technology for accessing and integrating more data, faster and more easily than ever before. Buy and sell side groups at the largest institutions led the charge, followed soon after by risk management and compliance units. The leading mutual fund providers, along with hedge funds, led the next wave of adoption. In recent years, commercial banks and insurers have accelerated their use of data virtualization. And today, analyst firms such as Gartner, Inc. and Forrester project continued data virtualization adoption for both first-time use at new firms and expanded deployments at existing sites. This whitepaper provides 10 examples of TIBCO Data Virtualization enabled application

"2017 was marked by a significant number of high-profile cyber breaches. Web malware and phishing played a critical role in the vast majority of these attacks. Watch this webinar to learn from two of the industry’s leading experts – Gartner Research Analyst Peter Firstbrook and Menlo Security CTO Kowsik Guruswamy: *Why web malware and phishing are so pervasive in today's cyber attacks *What the shortcomings of today’s reactive security philosophy are *Why the web continues to present a risk to businesses *How organizations rethink their security strategy moving forward"

Data inundation and information overload have burdened practically every largescale enterprise today, providing great amounts of detail but often very little context on which executives can act. According to the Harvard Business Review, less than half of an organization’s structured data is actively used in making decisions. The burden is felt profoundly among finance executives, who increasingly require fast and easy access to real-time data in order to make smart, timely, strategic decisions. In fact, 80% of analysts’ time is spent simply discovering and preparing data, and the average CFO receives information too late to make decisions 24% of the time.

When building artificial intelligence (AI) into your business strategy, it’s easy to become distracted by all the new technologies on the market—each one promising a better customer experience. Make decisions based on facts, not misconceptions. When you evaluate AI technologies, consider these facts: • Bots working with human agents enables a seamless customer journey • Automated self-service costs as little as 20 cents per interaction • A single platform makes it easier to deliver personalized, proactive and predictive experiences See how AI connects customer conversations in this new analyst guide, 2017 ContactBabel Inner Circle Guide to Self-Services.

Ease, effectiveness and emotion drive great customer service, but top-line growth requires that application development and delivery (AD&D) professionals keep an eye on trends. Forrester Research has identified 10 customer service trends in 2018 for AD&D and others who support customer service. Before you strategize on improving your quality of service, read this Forrester Report by Vice President and Principal Analyst Kate Leggett. You’ll learn which investments are critical and the advantages of: • Focusing on context and inquiry type to deliver the best customer experience • Using automation and AI to uncover new revenue streams and transform operations • Exploring new labor models to maximize human connections in a digital world

Compare leading contact center infrastructure vendors. In Gartner’s 2018 Magic Quadrant for Contact Center Infrastructure, Worldwide, Genesys has once again maintained a leadership position. Placed furthest among all vendors in completeness of vision for 10 years and counting, our position continues to validate our mission to power the world’s best customer engagement solutions for organizations of all sizes—both in the cloud and on-premises. And according to Gartner peer insights, customers agree. “Great implementation that was on-time and on-budget!” 1 — CTO in the finance industry “Solid platform with a lot of features at a reasonable cost.” 1 — IT Manager of Software Engineering in the Services Industry Get the report now to learn: • How contact center vendors compare and which quadrant they are aligned to • Analyst views on the strengths and cautions of all participating vendors • How to evaluate key criteria to guide your decision-making process

Lisez le rapport dès maintenant et découvrez pourquoi les analystes ont choisi Workday pour vous aider à favoriser l'engagement des collaborateurs, fournir des informations à tous les membres de l'entreprise et développer votre activité.

Lisez le rapport dès maintenant et découvrez pourquoi les analystes ont choisi Workday pour vous aider à favoriser l'engagement des collaborateurs, fournir des informations à tous les membres de l'entreprise et développer votre activité.

Christian Kane is an Enterprise Mobility Management Research Analyst with Forrester Research, where he helps clients develop and improve their desktop and mobile strategy. His research spans mobile hardware, mobile operating systems, mobile device management solutions, and mobile applications.

Countless studies and analyst recommendations suggest the value of improving security during the software development life cycle rather than trying to address vulnerabilities in software discovered after widespread adoption and deployment. The justification is clear.For software vendors, costs are incurred both directly and indirectly from security flaws found in their products. Reassigning development resources to create and distribute patches can often cost software vendors millions of dollars, while successful exploits of a single vulnerability have in some cases caused billions of dollars in losses to businesses worldwide. Vendors blamed for vulnerabilities in their product's source code face losses in credibility, brand image, and competitive advantage.

In Q4, 2009, ENTERPRISE MANAGEMENT ASSOCIATES (EMA) analysts worked with ASG to research how executives in IT and within the lines of business use dashboards to gain holistic insights into IT services as they impact business outcomes.

A worldwide leader inSpend Management Software solutions: Zycus. Recognized as one of the Top 3 Global Market Leadersin Spend Management Domain by leading analysts and Industry observers

A worldwide leader in Spend Management Software solutions: Zycus. Recognized as one of the Top 3 Global Market Leaders in Spend Management Domain by leading analysts and Industry observers

Webanwendungen sind wertvolle Tools für Unternehmen aller Größen. Sie ermöglichen Kunden die Kommunikation mit Kunden, Interessenten, Mitarbeitern, Partnern und anderen IT-Systemen. Webanwendungen sind naturgemäß offen, interaktiv und stets zugänglich. In ihrem Bericht beleuchten die Analysten von Frost & Sullivan, welche Anbieter von Web Application Firewalls (WAF) es gibt, wie die aktuelle Bedrohungslage für Webanwendungen aussieht und wie die Anbieter diesen Bedrohungen durch Skalierung entgegentreten.

Wir haben alle unsere persönlichen Lieblingsapps. Aber können Sie auch nur drei mobile Websites nennen, die Ihnen gefallen? Wohl nicht. Und das liegt daran, dass die Nutzererwartungen allzu häufig enttäuscht werden, wenn Webdesigns, die für Desktop-PCs konzipiert wurden, für Mobilgeräte nachgerüstet werden. Dennoch ist der Smartphone-Traffic höher denn je und steigt weiter an. Dieser Bericht von Forrester-Analysten zeigt, warum es höchste Zeit für einen radikalen Neuanfang ist und wie Ihre Website mit leuchtendem Beispiel vorangehen kann. Laden Sie den Bericht heute noch herunter.

For years, experienced data warehousing (DW) consultants and analysts have advocated the need for a well thought-out architecture for designing and implementing large-scale DW environments. Since the creation of these DW architectures, there have been many technological advances making implementation faster, more scalable and better performing. This whitepaper explores these new advances and discusses how they have affected the development of DW environments.

The technology market is giving significant attention to Big Data and analytics as a way to provide insight for decision making support; but how far along is the adoption of these technologies across manufacturing organizations? During a February 2013 survey of over 100 manufacturers we examined behaviors of organizations that measure effective decision making as part of their enterprise performance management efforts. This Analyst Insight paper reveals the results of this survey.

Everybody has their favorite apps…but can you name even three mobile websites you like? Probably not – and that’s because retrofitting desktop web designs fails to meet users’ mobile expectations. Yet in spite of that, smartphone traffic is at its highest point ever and will only continue to increase. This report, written by Forrester analysts, outlines why it’s time for a radical web reset and how you can make your mobile website a “first-class citizen.” Download it today.

Web applications are valuable tools for businesses of all sizes. These applications enable businesses to communicate with customers, prospects, employees, partners, and other information technology (IT) systems. By definition, web applications must be open, interactive, and accessible at all times.. This report, authored by Frost & Sullivan analysts, takes a comprehensive look at the current Web Application Firewall (WAF) vendor landscape and analyzes the current web application threat landscape and how vendors will scale to face it.

Analyst paper outlining storage challenges, and the value of the all-flash data center as a means to achieving maximum business value from data and app performance. Includes tips for gaining support from business leaders.

WiFi Evolution Drives the Need for Multigigabit Networks

Explore four ways you can empower your data to help you meet your business goals in this analyst white paper from ESG. Download now.

Discover five simple strategies to help enable a more productive workforce in this analyst white paper from ESG. Download now to learn more.