attribution

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Published By: Evariant     Published Date: Nov 08, 2018
Smarter growth for healthcare providers requires a strong patient acquisition engine that can demonstrate ROI. By focusing on the financial impact of marketing efforts, healthcare marketers demonstrates why these efforts warrant further investment. This guide presents the Evariant approach to calculating service line ROI from marketing spend. It includes a standard set of formulas and optional factors that may be relevant to certain service lines and system-wide operations.
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healthcare marketing, marketing roi, patient acquisition, marketing measurement
    
Evariant
Published By: Tagman     Published Date: Mar 21, 2011
This white paper examines the true costs associated with the Tagging of websites to implement and track the performance of online marketing technologies such as web analytics, display ad serving and search marketing. This research was conducted by TagMan, a smart container tag with real-time attribution and web-page acceleration.
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web analytics, tagging, real time attribution, web page acceleration, tagman
    
Tagman
Published By: SAS     Published Date: Jan 17, 2018
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations. Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
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SAS
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Marketing automation is quickly becoming a competitive necessity for most organizations. According to a recent Demand Gen Report, 42% of b2b marketers identified marketing automation as the tool they plan to test or deploy in 2016—beyond predictive analysis, account-based marketing, lead nurturing, and attribution modeling. Download this white paper to discover how to use marketing automation to attract, engage, and convert buyers across all marketing channels by streamlining workflow, monitoring social, and managing content.
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Oracle Marketing Cloud
Published By: Here Technologies     Published Date: Jul 19, 2018
With big data, you can understand your consumers better than ever before. But for smarter advertising, you need to harness a more complete view of your consumers, both online and offline. HERE Technologies enables advertisers to make sense of their dynamic user data and build more actionable insights, through audience segmentation, real-time location targeting and attribution.
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Here Technologies
Published By: Teradata     Published Date: Jun 12, 2013
To help key marketers respond to the shift in how customers interact with brands and products, we've outlined some of the ways attribution - the practice of allocating partial value to different touch points within their customer journey - can be transformed to better manage marketing spend, improve planning, and enhance the customer journey.
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integrated marketing, integrated marketing management, teradata, attribution
    
Teradata
Published By: Empyr     Published Date: Jan 11, 2018
Read a case study on Empyr’s CPR platform: • Reach 175+ consumers • 100% attribution from an online consumer to an in-store sale • No upfront cost or minimum ad spend “The Empyr CPR campaign has been one of our best performing digital marketing campaigns because of the one-hundred percent attribution of the digital marketing spend to in-store sales. We finally are buying revenue and not ads. One of the biggest challenges for advertisers today is the gap between online advertising spend and in-store sales. Empyr has truly solved this challenge with their card-linked offers platform.”
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Empyr
Published By: SundaySky     Published Date: Mar 06, 2018
Saks’ personalized video advertising program with SundaySky consists of 15- and 30-second SmartVideo pre-roll ads, featuring highly relevant information, such as previously viewed items, product categories, brand messages and seasonal promotions, that correlate to the viewer’s historical browsing data. Within 30 days of the shopper’s last visit to Saks’ website, SundaySky finds the individual on a publisher site through a programmatic ad network, and serves him or her a Saks video ad filled with relevant information according to their behavior. The goal of the program was to maintain a $25 ROAS with more than $10 million in attributed revenue, measured by the brand’s advanced attribution system of record MarketShare.
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SundaySky
Published By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll
Published By: AdRoll     Published Date: Dec 01, 2017
Last year, we found the vast majority of marketers are familiar with running programmatic campaigns. So when we surveyed over 1,300 marketers from Europe and North America this year, we shifted our focus and dove deeper into how they're thinking about the latest performance strategies across every stage of the marketing funnel. You will learn: • Why 57% of marketers are changing their attribution model this year • Why almost 40% of marketers spend a majority of their budgets on measurement alone • Why 69% of marketers are using dynamic email based on user behaviour • And more! See how you compare!
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performance, marketing, professionals, channels, industry, advertising
    
AdRoll
Published By: Teradata     Published Date: Feb 04, 2015
The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations. The report focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned. The report is based on an international survey of 402 senior marketers (director and above) from global enterprises. Respondents were from companies with more than $500 million in revenue, with 56% having revenues over $3 billion.
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teradata, marketing, strategic direction, attribution, cloud, application, audience, management, conversion, data, platform, social, tag, content, email, technology, digital, retention, media, measurement
    
Teradata
Published By: Adobe     Published Date: Feb 12, 2016
Download part one of our new guide, Knowledge is Power, to learn how you can use data-driven marketing attribution to hold your marketing campaigns accountable for their successes.
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adobe, data-driven, marketing, marketing campaign
    
Adobe
Published By: Ignitium - Direct     Published Date: Aug 10, 2018
Read to discover: Why ABM is important for B2B marketers and how ABM analytics differ The most important metrics that you must track in B2B marketing 5 steps to build an ABM analytics foundation Why account journeys are better than lead funnels for ABM The pros and cons of 7 attribution models for B2B marketing
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Ignitium - Direct
Published By: Aprimo     Published Date: May 01, 2012
The explosion of digital channels is creating a widening gap between classic single click attribution and the reality that marketers face when planning cross-channel campaigns with multiple touch points across many digital screens. This Aprimo White Paper will demonstrate some of the ways marketers can transform attribution and better manage marketing spend, improve planning and enhance the customer journey.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
Published By: Cisco     Published Date: May 14, 2015
En réalité, les entreprises comptent déjà sur le département IT pour devenir plus stratégiques et plus influentes. En effet, le département IT contribue à favoriser la croissance, à doper le chiffre d'affaires, à catalyser l'innovation et à offrir de nouvelles expériences aux clients. Sa mission n'est plus de gérer ni de dépanner l'infrastructure technologique. Il a désormais pour vocation de transformer les processus et de favoriser la réussite de l'entreprise
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cloud computing, erp, cisco
    
Cisco
Published By: Cisco     Published Date: May 14, 2015
Imaginez une équipe IT moins réactive et plus proactive, moins tactique et plus stratégique. Une entreprise qui anticipe les besoins, formule des recommandations proactives et répond à de nouvelles demandes et opportunités promptement et avec efficacité, tout en établissant des partenariats entre les entités commerciales.
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cloud computing, erp, productivity, applications, efficiency, cisco
    
Cisco
Published By: Ensighten     Published Date: Aug 02, 2012
Watch the playback on the hidden costs of website Javascript tagging in time, resources, page speed and stability. Hear the benefits of tag management systems and what to look for, plus hear how Sony increased web analytics ROI, while speeding page load.
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tag management, digital marketing, web marketing, web analytics, digital advertising, online advertising, javascript tags, web page optimization, web page performance, page load times, ad pixels, conversion pixels, digital marketing applications, conversion tracking pixels, website tagging, google analytics, sitecatalyst, omniture, website visitor tracking, third-party cookies
    
Ensighten
Published By: Bizible     Published Date: Jun 09, 2017
How much is marketing contributing to revenue? Learn how to report intelligently to your CEO using marketing attribution.
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marketing attribution, revenue attribution, b2b attribution, marketing anaytics, full-funnel marketing, b2b marketing, multi-touch attribution, omni-channel attribution, omni-channel marketing, marketing data, salesforce attribution
    
Bizible
Published By: Bizible     Published Date: Jun 09, 2017
Created to concisely to help B2B marketers understand both the complexity and benefit of marketing attribution. Learn how to prove your marketing ROI with marketing attribution.
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b2b attribution, b2b marketing, marketing attribution, marketing analytics, revenue attribution, demand generation, demand gen, salesforce attribution
    
Bizible
Published By: Bizible     Published Date: Jul 25, 2017
Marketing ops is poised for another major evolution, cementing their role as revenue drivers. Download this ebook to learn more about Revenue Ops and how marketing & sales operations make growth possible.
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marketing operations, revenue operations, revenue attribution, b2b marketing operations, marketing analytics
    
Bizible
Published By: Bizible     Published Date: Jul 25, 2017
Learn the 4 core competencies of the marketing operations leader.
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marketing operations, revenue operations, revenue attribution, b2b marketing operations, marketing analytics
    
Bizible
Published By: IBM Unica     Published Date: Sep 08, 2011
The proliferation of marketing channels, and the explosion of data, pose a wealth of challenges for marketers making crucial calls for 2011. The results of Unica's annual survey of marketers reveal 11 key trends in marketing for 2011.
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ibm, unica, marketing trends, annual survey, social media trends, cross-channel attribution, mobile application
    
IBM Unica
Published By: Adobe     Published Date: Aug 02, 2017
With Adobe Analytics and Adobe Audience Manager—both part of Adobe Marketing Cloud—media companies can overcome today’s audience intelligence challenges. Adobe Analytics is an industry-leading solution for applying real time analytics and detailed segmentation across all of your marketing channels. A unified platform and customer ID unlock powerful customer intelligence and help you discover and retain high-value audiences. Make forward-looking decisions with its predictive intelligence capabilities, and find out which of your marketing efforts are paying off with its attribution functionality.
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goals and kpis, data warehouse, resource management, insight loop, content and campaigns, audience optimisation
    
Adobe
Published By: Quantcast     Published Date: Apr 07, 2014
Listen to Quantcast and WebMetro discuss the challenges in understanding the effectiveness of online display advertising and how to focus on the metrics that matter.
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display advertising, attribution, quantcast, prospecting, clicks, conversion, last touch, real-time bidding, rtb, webmetro
    
Quantcast
Published By: QuickPivot     Published Date: Oct 20, 2015
Email effectiveness remains strong but the connected marketing organization fuels growth
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customer interaction, channel attribution, email effectiveness, marketing
    
QuickPivot
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