differentiation

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Published By: IBM     Published Date: Jul 31, 2015
Commoditization is a serious threat to the telecommunications industry. Most CSPs offer similar services at rates designed to win what has become a price war. As a result, many face decreasing margins and difficulty sustaining differentiation based on prices or products alone. On top of commoditization, CSPs also face competition from OTT providers and an increasingly knowledgeable and demanding customer base. With access to growing amounts of data from an ever-increasing number of sources and devices, today’s empowered, savvy consumers know what they want and expect to get it.
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ibm, telco, csps, big data, commoditization, customer retention
    
IBM
Published By: IBM     Published Date: Jul 31, 2015
In its "Restoring Connections" paper based on research of telecommunications firms, IBM ‘s top ranked Institute for Business Value identified actions CSPs can take to reset customer experience and build brand loyalty through innovative, compelling, personalized services based on deep customer insight. Join us as we discuss how to leverage network and subscriber data to create unique customer profiles, personalize engagement, and improve marketing offers.
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ibm, telco, customer analytics, csps, consumer behavior, brand loyalty, personalized engagement, big data
    
IBM
Published By: Oracle     Published Date: Nov 01, 2013
Today customers look to engage with organizations through an increasing number of channels – and expect more from every customer service and support experience. A strategically implemented knowledge management initiative for both the contact center and Web self-service channels offers a powerful answer to this growing need to do more with less. However, a poorly implemented initiative can have a negative impact – increasing call and Web session time and frustrating both customers and agents alike. This eBook sets out 5 simple steps for optimizing customer service and support with an effective, best-practice-led knowledge management initiative.
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zenithoptimedia, oracle, knowledge management, transform customer service, oracle comprehensive solution, optimize customer service, contact center, web self-service environment, support experience, reduce service costs, competitive differentiation, strategically implemented knowdge, knowledge management initiative, web self-service goal, collaborative knowledge creation, enterprisewide, customer service deployment
    
Oracle
Published By: IBM     Published Date: Feb 27, 2014
According to a survey by the IBM Center for Applied Insights and Oxford Economics, business leaders are becoming increasingly focused on the business value of cloud. Although the participant’s cloud strategies differ in terms of scope, platform and delivery models, the chief takeaway from the survey is that cloud is not just about cutting costs and driving efficiency—cloud fuels growth.
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cloud, ibm, applied insights, oxford economics
    
IBM
Published By: DataSynapse     Published Date: Feb 26, 2007
Today's business drives application use, but it is how these applications are deployed and managed that can deliver differentiation value to the business. Whether your challenge is one of scale, optimization, heterogeneity or complexity – learn how flexibility can be built in at the application layer.  Download this analyst bulletin today!
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application integration, desktop management, analytical applications, enterprise applications, application performance management, datasynapse, data synapse, application layer
    
DataSynapse
Published By: PTC     Published Date: Aug 21, 2009
An ECM solution can give you lasting differentiation from your competitors by improving the quality and availability of your publications. Download this white paper to learn why you can't afford to overlook an ECM solution for your technical publications process.
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content management, competitive edge, content delivery, cms, ecm, enterprise content, ptc
    
PTC
Published By: webMethods     Published Date: Aug 21, 2009
The goal of Business Process Productivity is to enable enterprises to become both highly agile and highly efficient, allowing them to more easily leverage their existing information technology (IT) assets to address market opportunities and pressures, and to create competitive differentiation through their business processes. This white paper describes how webMethods Fabric helps companies increase Business Process Productivity.
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business process, bpm, bpa, productivity, competitive, business management, efficiency, web methods, webmethods, enterprise applications
    
webMethods
Published By: Interactive Intelligence     Published Date: May 07, 2012
IT strategies in insurance have traditionally been driven by business objectives and business strategy. But with technology advancements for mobile solutions, social media, analytics, content management (ECM), and process automation, insurers can now take a conjoinment view to evaluate opportunities and drive differentiation. Read more in this paper from Mark Breading of Strategy Meets Action.
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interactive, technology, ecm, process automation, social and mobile technology, business technology
    
Interactive Intelligence
Published By: Godfrey     Published Date: Oct 02, 2008
Differentiation is a business decision made at the highest levels about the company’s positioning and values–how the company adds value to a customer relationship. There are many ways a company can make those decisions, and many different approaches to doing so. The most successful companies adopt a positioning that offers sustainable competitive advantage–a way of adding value that competitors cannot easily duplicate.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation, b-to-b brand, b-to-b brand positioning, brand positioning, brand affinity, brand advertising, brand communications, branding research, b-to-b marketer, b-to-b buying process, b-to-b branding program, integration, marketing communications integration
    
Godfrey
Published By: Godfrey     Published Date: Oct 02, 2008
One of the most important questions a company can ask itself is “what is our differentiation?” The reason is simple: it’s how you define yourself in the minds of your customers and beat the competition. Beyond that, it’s what guides business strategy as you face decisions and choices on a daily basis. A company that knows who it is and how it adds value for customers and prospects has a solid foundation for making those decisions. One that has an unclear position or, worse yet, constantly shifts position, has a difficult path in a challenging market. That’s why branding discussions need to go well beyond graphics and touch on the values and identity that are at the core of any successful company.
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godfrey, b-to-b, business-to-business, web 2.0, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation, b-to-b brand, b-to-b brand positioning, brand positioning, brand affinity, brand advertising, brand communications, branding research, b-to-b marketer, b-to-b buying process, b-to-b branding program, integration
    
Godfrey
Published By: IBM Software     Published Date: Jul 19, 2011
In this white paper, David Axson delves into what he considers to be the three key things you should do in 2011 to close that gap and deliver dramatically enhanced value and quality. Read "Time to Build the Last Mile to Full Financial Value", and set your sights on being able to guide your organization to new levels of competitive differentiation and achievement.
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cognos, business intelligence, business intelligence software, business intelligence solution, corporate performance management, ibm
    
IBM Software
Published By: Kaon     Published Date: Jul 07, 2011
In this white paper, learn why the marketer's primary mission is to clarify that differentiation and how to find successful marketing tools and techniques to do just that.
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kaon interactive, differentiation, competitive advantage, marketing challenge, perception, key product information, interactivity
    
Kaon
Published By: HP and Intel® Xeon® processors     Published Date: Aug 23, 2012
The Wireless LAN (WLAN) market continues to be a source of innovation and differentiation despite an increase in feature commoditization and vendor consolidation.
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wlan, infotech, business technology
    
HP and Intel® Xeon® processors
Published By: IBM     Published Date: Aug 06, 2014
Though the global economy is still shaking off the effects of the past and current financial crises, banks in both the emerging and developed economies have an opportunity to manage enormous capital growth and wealth creation. To regain customer confidence and earn their slice of the increasingly competitive market, banks must transform themselves by jettisoning old, product oriented operating models to become a client centric operation. Read this insightful paper from IBM Global Business Services to understand how banks can effectively use the information they have and become truly customer centric by re-organizing their operations around customer differentiation, pricing, product bundling, channel consistency and customer engagement.
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ibm, banking, customer, enterprise, financial, capital
    
IBM
Published By: CA Technologies     Published Date: Jun 03, 2015
"To stand out in the application economy, businesses must add digital dimensions to the experiences they provide for customers, employees and partners. Such a “digital transformation” requires new thinking around IT—specifically, its capabilities and goals, and how the various teams must collaborate to deliver on business objectives. For many organizations, the best way to navigate the digital transformation is with DevOps. In this ebook, you’ll learn more about the challenges digital transformation has created and how DevOps best practices, such as Agile Parallel Development, Continuous Delivery and Agile Operations, can be used to capitalize on opportunities and create competitive differentiation in the application economy.
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CA Technologies
Published By: CA Technologies     Published Date: Jun 04, 2015
To stand out in the application economy, businesses must add digital dimensions to the experiences they provide for customers, employees and partners. Such a “digital transformation” requires new thinking around IT—specifically, its capabilities and goals, and how the various teams must collaborate to deliver on business objectives. For many organizations, the best way to navigate the digital transformation is with DevOps. In this ebook, you’ll learn more about the challenges digital transformation has created and how DevOps best practices, such as Agile Parallel Development, Continuous Delivery and Agile Operations, can be used to capitalize on opportunities and create competitive differentiation in the application economy.
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CA Technologies
Published By: Lenovo and Intel®     Published Date: Sep 04, 2018
IT teams today are under pressure to build on-premises environments that mimic the agility and flexibility of public cloud services. It’s a challenge for IT teams to choose the right technology to invest in for servicing on-premises workloads. With high automation and minimal configuration or management, composable infrastructure fast tracks IT modernization by aligning IT delivery and operations, giving seamless access to dynamic, automated resources that can react in real-time. In this white paper, learn how composable infrastructure, powered by the Intel® Xeon® Platinum processor, can deliver the cloud-level efficiency and flexibility required for competitive business differentiation.
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Lenovo and Intel®
Published By: Datastax     Published Date: Aug 15, 2018
Today’s enterprises continue to differentiate themselves via their cloud applications. But differentiation is getting harder and harder to accomplish. To stand out, you need a flexible, nimble, scalable, always-on data platform that can deliver powerful, game-changing, customer-facing applications. Read this white paper to learn how DataStax Enterprise delivers comprehensive data management through a secure, operationally simple platform built on the best distribution of Apache Cassandra™.
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Datastax
Published By: Infosys     Published Date: Jan 02, 2019
Challenge: An air purifier manufacturer needed to remind customers to periodically change filters to maintain product efficiency and deliver consistent customer experience. Solution: We helped them develop a Bluetooth enabled ‘smart’ air filter, where an embedded sensor measured the effectiveness of the filter and relayed that information to an iOS or Android app. Users were alerted when filters needed replacing, and given the opportunity to buy directly through online retailers and also to subscribe to the Amazon Device Replenishment Service. Outcomes: • Increased revenue through replacement filter sales • Expected to touch 50,000 users in the first year • Integrated with Amazon Alexa for seamless digital experience • Powerful product differentiation in a crowded market
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Infosys
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