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Published By: Marketo     Published Date: Jul 12, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
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continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
    
Marketo
Published By: IBM     Published Date: Nov 12, 2014
Modern mobile applications connect systems-of-engagement (mobile apps) with systems-of-record (traditional IT) to deliver new and innovative business value. But the lifecycle for development of mobile apps is also new and different. Emerging trends in mobile development call for faster delivery of incremental features, coupled with feedback from the users of the app "in the wild". This loop of continuous delivery and continuous feedback is how the best mobile apps keep their users engaged and also produce the most compelling apps in the market. Join us for this webcast to learn about how IBM offers a solution that enables our clients to use continuous quality as an effective means of mobile application development. Featured Speaker: Leigh Williamson - IBM Distinguished Engineer You don't have to wait to get started...Start your free trial on Bluemix today! Or build something else in the Bluemix sandbox today!
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mobile quality, mobile solutions, mobile apps, mobile development, it management, knowledge management, enterprise applications, business technology
    
IBM
Published By: Bronto     Published Date: Nov 07, 2011
As channels for communicating digitally with customers evolve and increase, email's role is changing. Explore current trends in e-commerce, the influences of social content and the mobile experience, as well as provide ideas you can deploy now to distinguish yourself in the inbox.
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bronto, marketing, email marketing, customer engagement, strategies
    
Bronto
Published By: Bronto     Published Date: Jan 02, 2014
Attention digital marketers, we are no longer in control. Whether they realize the true strength of their powers or not, consumers now have the upper hand of the digital marketing experience. Download this e-book to explore each phase of the customer lifecycle and detail programs to reach your customers across channels, devices and levels of engagement.By downloading now, you'll gain instant access to Chapter 1, Acquiring and Welcoming New Subscribers. Then, keep an eye on your inbox for the remaining 5 chapters over the next few weeks.
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lifecycle marketing, customer engagement, e-commerce marketing, acquiring subscribers
    
Bronto
Published By: Oracle     Published Date: Sep 30, 2014
Authentication. Whitelists. Spam complaints. Metrics. Ensuring email deliverability is harder than it sounds in today’s complex technical landscape. Make sure your team has all the nitty-gritty know-how you need to get your best messages into inboxes – and to protect your sender reputation.
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oracle, marketing, cloud, connected, customer, modern, sales, sites visited
    
Oracle
Published By: Marketo     Published Date: Oct 17, 2016
A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer’s interest and being sent to the spam folder. As consumers become increasingly savvy about all types of communications—from mobile to social to email—email, for example think about Gmail’s tabbed inbox where users can filter and organize their inboxes. It is becoming even more difficult to stay front and center. Download now to learn more!
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email marketing, email blasts. electronic marketing
    
Marketo
Published By: Business.com     Published Date: Jun 03, 2009
At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, its imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!
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black box, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
    
Business.com
Published By: TRUSTe     Published Date: Sep 16, 2009
Put yourself in the customer's shoes: when shopping online, what are the things that worry you most? Before you enter your name and email address do you think about spam clogging your inbox? If you are like most consumers, you check to see if the site bears the seal of a third-party verification program and if the site has a privacy policy.
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truste, cheapflights, customer confidence, privacy policy, adsense, email privacy, opt-in, newsletter, bounce rates, privacy policy, truste, privacy policy generator, free privacy policy generator, privacy policy template, free privacy policy template, how to increase online sales, boost online sales, increase online sales, increase online transactions, boost online transactions
    
TRUSTe
Published By: NAVEX Global     Published Date: Dec 22, 2017
Assessment is part of your compliance programme’s necessary life cycle for improvement. We work in an ever-evolving landscape of risk that requires compliance professionals to identify the gaps their programmes have today, and may have tomorrow. Your programme effectiveness as a whole is based on the effectiveness of each one of its parts. So, ensure your assessment is broad as well as in-depth. Programme assessment is not a tick-the-box exercise. It is just as important as creating a company culture and mitigating risk. Remember, if your assessment is thorough and effective, you will have identified weaknesses in your programme and vulnerabilities for risk. Don’t be discouraged by your work to highlight these areas for improvement. Your programme and your organisation will be better for it once you make the necessary adjustments for a robust and effective ethics and compliance programme.
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compliance programme, compliance, programme assessment, definitive guide, improving compliance, ethics and compliance, programme awareness, anti-bribery awareness, ethics programme, risk assessment
    
NAVEX Global
Published By: AlienVault     Published Date: Oct 20, 2017
The security-oriented rule of the Health Insurance Portability and Accountability Act (HIPAA) is designed to ensure the confidentiality, integrity, and security of ‘electronic protected health information’ (ePHI). However, to comply with the Security Rule and to demonstrate that security controls are in place and working is no easy task, especially for today’s resource-constrained IT security teams. AlienVault® Unified Security Management™ (USM) helps you to accelerate your path to HIPAA compliance and simplifies maintaining your HIPAA certification thereafter. With multiple essential security capabilities together into a single platform, AlienVault USM gives you an affordable and easy-to-use solution to satisfy the HIPAA Security Rule, and provides highly customizable, predefined HIPAA compliance reports out of the box, making it fast and simple to get the visibility you need to maintain your organization’s security posture.
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AlienVault
Published By: PostUp     Published Date: Dec 17, 2014
If you have been keeping up with email marketing trends, you know that personalization is a hot topic. Delivering personalized, timely messages allows you to stand out in the ever competitive inbox, but how is this executed? With a blended content strategy.
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postup, email personalization, personalization, email content, email marketing strategies, behavioral marketing, email marketing trends, blended content strategy
    
PostUp
Published By: AdRoll     Published Date: Aug 22, 2017
For most retailers, the holidays are a frenzied rush of juggling multiple campaigns, meeting revenue goals, and hitting lofty numbers before the year is up. It’s far from a relaxing time of year. The holiday season has become critically important to online retailers. With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holidays” has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign planning far more complex. Expanding digital channels, such as mobile and social media, have added to the immense opportunities that the holidays provide. Just last year, mobile accounted for 50.3% of all e-commerce traffic, surpassed desktop traffic for the first time ever. Knowing this, it shouldn’t be a surprise that 38% of shoppers now say they will not return to a retailer’s website if it’s not mobile optimized.
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holiday planning, retail, black friday, social media, mobile
    
AdRoll
Published By: AirDefense     Published Date: Apr 24, 2007
This white paper will explore what security challenges wireless networks present, suggest best practices to ensure Wireless LAN security, and demonstrate how AirDefense Enterprise, a Wireless Intrusion Detection and Prevention System, can help you define, monitor and enforce your wireless security policy.
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best practices, sox, sarbanes-oxley, sarbanes oxley, sarbox, compliance, wireless security, wlan, wlan security, ids, intrusion prevention, intrusion detection, security policy, wireless security policy, airdefense
    
AirDefense
Published By: AirDefense     Published Date: Apr 24, 2007
This white paper is designed to guide network administrators and security managers to design, implement, and enforce wireless LAN security policies that enable every organization to fully reap the benefits of wireless LANs without experiencing undue management pains and security holes.
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sox, sarbox, sarbanes oxley, sarbanes-oxley, compliance, hipaa, wlan, wlans, wireless security, wireless lan, wireless lans, vulnerability management, security policy, security policies, airdefense
    
AirDefense
Published By: Campaigner     Published Date: Jan 09, 2007
Deliverability remains one of the most important challenges for email marketers. That's why you need to take all the proper steps to increase their ability to get into that all-important inbox. Read this white paper to learn more about how you can boost your email program's deliverability performance.
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email, deliverability
    
Campaigner
Published By: Bocada     Published Date: Aug 21, 2009
This white paper focuses on Sarbanes-Oxley Act (SOX) regulations relevant to data protection, and describes both best practices and automated tools used by today's leading storage managers and backup/recovery teams to meet the mandates of SOX.
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sarbanes oxley act, sarbanes oxley, sarbox, sox, sox compliance, compliance, financial, finance, auditing, security audit, audit, sox audit, data protection, storage management, bocada, bocata
    
Bocada
Published By: Datalink     Published Date: Aug 21, 2009
Read this white paper to learn how email storage management and email archiving technologies can help optimize resources and reduce risk and cost for your company.
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email archiving, content management, cms, content management system, email archive, email storage, email inbox, datalink
    
Datalink
Published By: netVigilance     Published Date: May 30, 2007
Bonded Sender, the world’s leading email accreditation program, increases inbox delivery at more that 35,000 domains, averaging a 21 percent improvement across accepting ISPs according to a recent Return Path study. For marketers, email deliverability translates directly to the bottom line.
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deliverability, deliverable, undeliverable, spam filter, filter, blocking, filtering, email marketing, email content, inbox, return path, returnpath, whitelist, whitelisting, white list, sender reputation, sender score, senderscore
    
netVigilance
Published By: Preventsys     Published Date: Aug 21, 2009
Much has been written and discussed about Enterprise Risk Management (ERM) as it relates to compliance, corporate governance, financial controls and the Sarbanes-Oxley Act of 2002 (SOX). Until now, there was very little available to the risk manager on how to apply ERM to day-to-day operations.
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sarbox, sox, sarbanes oxley, sarbanes-oxley, risk management, finance, compliance, regulatory compliance, security management, preventsys, it management
    
Preventsys
Published By: Secure Computing     Published Date: Nov 20, 2006
Spammers have now fired a new barrage of image spam using randomized images that appear identical to the human eye, yet appear to be entirely unique to most anti-spam software. Many of the changes to the images contained within spam messages are so subtle that they require a pixel-by-pixel examination of the image in order to detect the differences.  Read how Secure Computing effectively addresses this problem.
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security, anti spam, email security, image spam, malware, spyware, crimeware, intrusion prevention, it management, phishing, secure computing, securecomputing
    
Secure Computing
Published By: Solidcore     Published Date: Aug 21, 2009
This white paper outlines the issues faced by IT managers in meeting their compliance requirements and explains how Solidcore can be a core component of a sustainable and cost-effective SOX compliance program.
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sox, sox compliance, sarbox, sarbanes oxley, archiving, finance, cost control, solid core, solidcore
    
Solidcore
Published By: TopLayer     Published Date: Aug 21, 2009
This white paper written by Reymann Group, compliance consultant firm, showcases thought leadership on how intrusion prevention solutions can enable proactive security responses necessary to protect today's corporate enterprise and its customers from real time threats posed by widespread cyber terrorists, hackers, and rogue insiders.
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sarbanes, intrusion prevention, ips, sox, sarbanes-oxley, sarbox, network security, cybercrime, hacker, intrustion detection, toplayer, compliance, top layer
    
TopLayer
Published By: Symantec     Published Date: Nov 17, 2006
The latest release of Backup Exec allows you to eliminate backup windows and recover individual Exchange messages, folders, and mailboxes - without mailbox backups. Learn more about how Symantec Backup Exec™ 11d for Windows® Servers provides continuous, cost-effective, and high-performance disk-to-disk-to-tape backup and recovery for Windows server data.
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disaster recovery, backup and recovery, storage management, network management, network performance, network performance management, business continuity, windows server, servers, symantec, storage
    
Symantec
Published By: Symantec     Published Date: Feb 09, 2007
Imagine being able to eliminate your backup windows and recovery individual Exchange messages, folders, and mailboxes - without mailbox backups. Read this document to find out how Backup Exec 11d for Windows Servers provides the gold standard in continuous, cost-effective, high-performance disk-to-disk-to-tape backup and recovery.
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storage, backup and recovery, email archiving, windows server, symantec, backup plan, backup, back-up, tape backup, disk backup
    
Symantec
Published By: NetIQ Corporation     Published Date: Sep 04, 2007
Discover how NetIQ Security Manager can help your organization comply with the log collection and analysis requirements within recent regulations and standards.
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security management, monitoring, compliance, log management, logging, event management, hipaa, hipaa compliance, pci, pci dss, sarbox, sox, sox compliance, fisma, basel ii, reporting, analysis, analytic, netiq, net iq
    
NetIQ Corporation
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