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Published By: Microsoft     Published Date: Oct 12, 2017
Customers expect more from brands when it comes to convenience, resolution times, and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on expectations are rewarded with higher rates of customer retention and loyalty. The Microsoft 2017 State of Global Customer Service survey polled 5,000 people from Brazil, Germany, Japan, the United Kingdom and the United States. We continue to find commonalities along with distinct differences between locals. And though people in all age groups are embracing new digital trends, millennials especially are shaping the way brands need to think about the future of customer service engagement.
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customer service, customer loyalty, digital trends, multiple channels, microsoft
    
Microsoft
Published By: Sitecore EMEA     Published Date: Jan 23, 2018
It’s no longer enough just to convert—to stay competitive, you need to turn prospects into lifelong fans of your brand. But with commerce channels and buying behavior changing so fast, we all know that’s easier said than done. What were once communications channels are now becoming commerce channels, with consumers making purchases on their TVs, on Twitter, and by text message. In the past, commerce and content data and experiences sat in their own silos. Those days are gone.
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commerce, channels, content, customer, optimization, sitecore
    
Sitecore EMEA
Published By: Sitecore EMEA     Published Date: Jan 23, 2018
The global beauty company provides an exhilarating example of the power of context-driven commerce. When customers can rely on brands to achieve the outcomes that are important to them, brand owners can shift their focus from nonstop customer acquisition to long-term customer engagement. The Sitecore Experience Platform and the underlying Sitecore Experience Database are foundation technologies for IT organizations wanting to implement context-driven commerce environments that function elegantly today and into the future. Sitecore puts an end to digital retailers’ obsession with cart abandonment, replacing it with opportunities to delight customers with personal, meaningful commerce offers.
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advertising, revenue, customers, social channels, sitecore
    
Sitecore EMEA
Published By: Akamai Technologies Australia     Published Date: Feb 08, 2018
Credential stuffing is on the rise. Bots are getting smarter and malicious actors are getting more confident. Unfortunately, these advanced cyberattacks are also becoming more difficult to detect with standard security controls. Learn more about credential stuffing and how you can protect your business, your brand, and your customers from bots that commit fraudulent activity.
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credential, bots, business, risk, management, security, cyberattacks
    
Akamai Technologies Australia
Published By: Oracle Dyn     Published Date: Dec 06, 2017
DDoS attacks can impair your website, tarnish your brand, and impact your bottom line. Conventional security products like firewalls and intrusion prevention systems and newer cloud-based scrubbing services can’t protect your DNS infrastructure against today’s increasingly sophisticated attacks. The best way to defend against DDoS attacks is to trust the operation of your DNS infrastructure to a managed service provider that lives and breathes DNS. Best-of-breed managed DNS providers operate global anycast networks that mitigate DDoS threats to keep your online business up and running.
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dns, provider, global, anycast, network, customer, pop, business
    
Oracle Dyn
Published By: Amazon Web Services     Published Date: Feb 01, 2018
Machine learning is proving its power across virtually every industry in ways that add actionable insight and efficiency. But one can look at the rise of this transformative paradigm with a more focused lens to see AI technologies as a business tool of the highest order, one that improves processes and inspires new models. AI, in other words, has a big role to play on the balance sheet. Two leading brands in very different spaces — Capital One in financial services, John Deere in agriculture — are seeing efforts that stretch back decades come to fruition with the launch of cloud-based AI platforms. Capital One is developing digital products and experiences using machine learning to help millions of customers with their financial lives; John Deere’s Precision Agriculture solution helps farmers gain precise information about their machines and crops. In both instances, AI and a cloud platform combine to enable transformation.
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digital, technologies, optimization, amazon
    
Amazon Web Services
Published By: Oracle OMC     Published Date: Nov 30, 2017
Innovative delivery and content is THE currency in advertising and only programmatic platforms can deliver the value to the advertiser to ensure the return on these immersive media formats. That movement happened quickly and brands had to still find a way to connect and with the accountability being included, could finally measure success based on more than recall or click through rate (CTR). Programmatic advertising provides for repeatable, automated advertising that allows for exponential success and accountability, which is precisely what advertisers historically were missing and continually seek.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
Your marketing budget and sales staff provide a finite set of parameters around how your business creates revenue. You need a way to get the most out of them while delivering on the brand promise and experience your customers expect. Enter Account-Based Marketing (ABM), the truest way to align your sales organization and marketing operations to drive holistic account interactions that yield higher returns. It’s the next generation of B2B marketing automation. According to Demandbase, “ABM is the process of identifying the companies most likely to buy, and then marketing to them. B2B companies understandably want to focus their marketing dollars on accounts with the highest potential to deliver sustainable revenue.”
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Oracle OMC
Published By: Zendesk     Published Date: Jan 19, 2018
Your door is always open, regardless of your business or support hours. Today’s customers ask questions at any time of the day or night and will wait for you to respond (but not for long). This poses a challenge to most businesses: How can you anticipate which channels a customer will need or want, and how can you determine whether these channels will be efficient for your organization? The short answer is: you do. Customers want the ability to contact businesses in more than one way, and they expect each brand interaction to be consistent with the one before and after. Learn how with Zendesk's Omnichannel solution.
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customer support software, customer service tool, customer relationship, multichannel support tool, customer support vendor evaluation, knowledge base management, help desk software, help desk portal
    
Zendesk
Published By: Moxie     Published Date: Feb 08, 2018
You’ve worked hard to build your brand—to understand who your customers are, to convey a compelling message that draws them into your site, and to create engaging content that keeps them there. At the most critical point in the sales process, seize the opportunity to communicate directly with your number one lead at the height of their decision and use this checklist to make that possible.
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mobile, commerce, checklist, intent, customer, metrics, ecommerce
    
Moxie
Published By: HotSchedules     Published Date: Feb 06, 2018
What could you be saving by implementing a learning management system? This guide will show you the provable return on investment in an eLearning strategy; how an LMS can help your business lower print costs, reduce employee turnover, positively impact sales, and much more. Whether you’re exploring the marketplace or building out your business case for online learning, this guide has the information you want. As you prepare to move to a new LMS consider Clarifi Talent Development, the learning and performance management system designed for today’s workforce. It is the choice for leading brands like Brinker, Newk’s and Subway. Unfortunately, many business owners either fail to see the value in ongoing training or don’t have the budget for it. Competition is fierce, margins are tight and learning programs can fall by the wayside. Sometimes the tried and true methods still get the job done. But all too often, on-the-job training is unengaging, expensive and inefficient.
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market, training, onboarding, restaurants, employee
    
HotSchedules
Published By: HotSchedules     Published Date: Feb 06, 2018
Moving from doing all your training on paper and in person to an online learning management system can be a daunting task. And switching from one LMS to another is a great time to reevaluate your program. But where to start? This ebook breaks it down in to six steps you can take internally to help you prepare to make the jump and launch a successful elearning program. As you prepare to move to a new LMS consider Clarifi Talent Development, the learning and performance management system designed for today’s workforce. It is the choice for leading brands like Brinker, Newk’s and Subway.
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online, training, onboarding, employee, management, lms
    
HotSchedules
Published By: Velaro     Published Date: Jul 09, 2014
Application downtime impacts everyone. This paper provides best practices for communicating application downtime to end-users in a manner that maintains - or can even improve- your organization's credibility and brand image. Learn what to do and what not to do in this informative white paper.
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Velaro
Published By: Ounce Labs, an IBM Company     Published Date: Dec 29, 2009
Countless studies and analyst recommendations suggest the value of improving security during the software development life cycle rather than trying to address vulnerabilities in software discovered after widespread adoption and deployment. The justification is clear.For software vendors, costs are incurred both directly and indirectly from security flaws found in their products. Reassigning development resources to create and distribute patches can often cost software vendors millions of dollars, while successful exploits of a single vulnerability have in some cases caused billions of dollars in losses to businesses worldwide. Vendors blamed for vulnerabilities in their product's source code face losses in credibility, brand image, and competitive advantage.
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source code vulnerability testing, independent model, centralized model, distributed model, software development life cycle, source code scanning, application security, source code security testing
    
Ounce Labs, an IBM Company
Published By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
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context optional, social media, facebook, social networking, social applications, social marketing, email newsletters
    
Context Optional
Published By: StrongMail     Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
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strongmail, email, facebook, channel, social networking
    
StrongMail
Published By: OneUpWeb     Published Date: Jul 27, 2010
Separate fact from fiction with Oneupweb's new white paper on social media. By now you've heard the buzz about social media, and it's true, it is a cornerstone for branding, sales growth and PR.
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oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
    
OneUpWeb
Published By: QuantumMethod     Published Date: Jul 28, 2011
There's growing recognition that marketers can no longer afford to wait for specific guidelines from the FDA. Jump on the social media bandwagon or be left blow'n in the wind. Are you prepared? b
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digital, pharma, social media, advertising, fda, brand, consumer, drug
    
QuantumMethod
Published By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
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neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
    
Neolane, Inc.
Published By: Dependable Solutions     Published Date: Feb 16, 2010
A critical challenge for many companies in 2009 was to stay on top of licensees' obligations, payments, receipts and royalties, along with growing volume of approvals.
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dependable solutions, licensing, edi, electronic data interchange, sku
    
Dependable Solutions
Published By: Seamless Social     Published Date: Mar 13, 2013
Seamless Social helps client organizations build brands, and generate leads and revenues online.
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Seamless Social
Published By: Bronto     Published Date: Jul 19, 2017
With the exponential growth of internet marketing and online advertising, the customer's journey to making a purchase has grown longer, often including a mrylad of touch points along the way. Whether they begin with a direct search or visit a website via a paid advertisement, the modern shopper takes far more time to explore their options and do their research before buying. Lets take a closer look at three common stages of today's buying journey and solutions for effectively managing each one.
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online advertising, internet marketing, online shopping, mobile shopping, customer loyalty, brand loyalty, loyalty program, shopping incentive
    
Bronto
Published By: Bronto     Published Date: Jul 19, 2017
In the age of the consumer, relationships determine success, as they are the last remaining source of competitive advantage. Create relevant marketing messages to connect with your consumer in meaningful ways via highly personalized campaigns. This info gram discusses different ways to influence and build positive consumer behaviors and relationships.
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brand loyalty, ecommerce, consumer behaviors, loyalty programs, mobile engagement, customer loyalty, building brands, competitive advantage
    
Bronto
Published By: Wheelhouse Enterprises     Published Date: Jul 14, 2010
Quickly see differences between brands like Avaya, Mitel, Cisco, ShoreTel, 8x8, Panasonic, etc and compare over 94 phone systems by 52 brands for small to big business. Our latest Spring 2010 edition of the chart also compares PBX and Business VoIP systems side by side so you can make an educated comparison of your options. This analysis is prepared in an easy to use Excel spreadsheet so you can edit and add information to suit your analysis and presentation needs.
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compare, compare business products, wheelhouse, avaya, mitel, cisco, shoretel, 8x8
    
Wheelhouse Enterprises
Published By: ExactTarget     Published Date: Aug 14, 2014
Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.
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marketing cloud, target, big data, brands, customers, social media, smartphones, always-on
    
ExactTarget
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