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Published By: Workday     Published Date: May 09, 2018
Wellesley College has a lot of success stories to share following its strategic deployment of Workday. Increased internal adoption and collaboration between finance and HR are just the start of a long list of benefits the college now enjoys. Watch the webinar replay with Wellesley’s Ravi Ravishanker, CIO and associate provost; Nephellie Dobie, director of Project Management and Business Analysis; and Veronica Brandstrader, associate CIO, to learn about its: • Evaluation and deployment • Technology transformation • Benefits realized • Lessons learned
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Workday
Published By: Applause Israel     Published Date: Jun 19, 2018
There’s no denying the effect digital has on the retail industry. $.56 of every $1 spent in physical stores is influenced by digital. What’s more, three of the world’s top five retailers are internetfirst: Amazon, Alibaba, and JD.com. According to PricewaterhouseCoopers’ Total Retail 2017 report, 56% of global shoppers use Amazon. Of these, 28% say they shop less often at retail stores because of Amazon. 18% say they shop less on other retailers’ e-commerce sites because of Amazon. And 10% say they shop exclusively on Amazon. Retailers need to find a way to compete in this changing retail landscape. These five global trends can provide some guidance on where retail is headed and how brands can thrive in this new era of retail.
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Applause Israel
Published By: Applause Israel     Published Date: Jun 19, 2018
At the center of every shopping experience is the payment process. The way that brands connect their products and services to their customers, and in turn receive their payments, is the foundation upon which shopping is built. Digital payments, both online and in-store, are transforming that foundation. 80% of Americans are now shopping through online channels on at least a monthly basis, and digital payments have become a primary stream of revenue for brands across all channels1. While offering digital payment options has the potential to simplify life for customers and increase conversion rates, they are creating an additional layer of complexity that is challenging to keep up with. Between the expanding number of digital payment technologies, the increasing number of devices payments can be completed on, and the continuous blurring of digital and physical buying experiences, it is critical to ensure payments will be successful for every person on every device and in every location.
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Applause Israel
Published By: TrendKite     Published Date: Apr 25, 2018
This informative whitepaper that will help shape your PR decision making. Stats include: 43% of web traffic is driven by search engines 7 in 10 executives reported being more inclined to do business through organizations that are thought leaders Influencer campaigns did not exist 5 years ago...now brands swear by them Download now to learn more!
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pr strategy, marketing, digital age
    
TrendKite
Published By: SAS     Published Date: May 24, 2018
For 20 years running, SAS has landed a coveted spot on Fortune’s 100 Best Companies to Work For list. Our HR department plays a critical role in keeping current employees engaged and productive as well as anticipating and preparing for future workforce needs. How? One reason is our use of data and analytics to drive HR decision making. It would be easy to assume other companies see the value of analytics; however, a Deloitte survey found 75 percent of HR leaders rate analytics as a priority, yet only 8 percent say their HR organization has a strong analytics capability. I had the pleasure of meeting David Harcourt, Associate Manager of Employee Insights at Yum! Brands when he spoke at the Analytics Experience 2016 conference in Las Vegas. His session, “HR Analytics from Scratch: 8 Lessons Learned in the First Year,” provided valuable insight into what it takes to build HR analytic competency from scratch. His mission is to share with others what he wishes he’d known when he started bui
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SAS
Published By: Reputation.com     Published Date: Jun 29, 2018
When it Comes to Brand Perception, You’re No Longer in Control The balance of power has shifted from brand owners to customers, and what people say about you online can either derail your business or accelerate its success. This is especially true for consumer-focused brands in industries such as retail, hospitality, automotive and healthcare This guide will help you understand the role of online reviews in overall brand health, and the tactics to maximize your online reputation.
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Reputation.com
Published By: Intouch Insight     Published Date: May 15, 2018
We know that great customer experiences lead to increased revenue. Happy customers are loyal customers, and loyal customers are more likely to share their positive experiences and recommend their favorite brands to people they know. But when it comes to making the connection between improved customer experience (CX) and revenue growth, CX pros often struggle to prove the value of their programs. The good news is there are many ways to show the return on investment (ROI) of customer experience initiatives. With the right measurement tactics in place, a solid business case can be developed.This guide includes definitions and formulas to measure the success of your own CX program.
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Intouch Insight
Published By: MuleSoft     Published Date: Jul 13, 2018
"Today, more and more brands are building an eCommerce presence. eCommerce is now considered the “new way to shop,” and this means that businesses must build a robust eCommerce strategy in order to succeed in the market. The reality, however, is that eCommerce projects take up to 9+ months to develop, with 3 months of that time dedicated to integration. This long development process can hinder speed to market––thereby obstructing key business initiatives. Download this whitepaper to learn how to build an eCommerce platform more quickly and the role of APIs in the process."
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MuleSoft
Published By: Cylance     Published Date: Jul 02, 2018
The cyberattacks of 2017 proved more numerous, sophisticated, and ruthless than in years past. Threat actors, armed with knowledge stolen from the CIA and tools lifted from the NSA, demonstrated an elevated level of proficiency. WannaCry and NotPetya, two prominent threats from last year, successfully exploited these stolen assets in their assault on systems worldwide. As 2017 progressed, new opportunities developed in ransomware-as-a-service (RaaS), opening the gates of malware-for-profit to everyone. Advancements in fileless attacks provided new ways for threats to hide from once reliable detection methods. Malware features such as polymorphism continued to play a powerful role in evading traditional defenses. The victims of cybercrime ranged from private businesses to the fundamental practices of democracy. France and the United States saw significant data breaches during their recent presidential elections. Several high-profile companies lost their customers’ personally identifiable information to cyberattacks, blemishing their brands and costing them untold millions in recovery operations. This report contains an overview of the threat trends and malware families Cylance's customers faced in 2017. This information is shared with the goal of assisting security practitioners, researchers, and individuals in our collective battle against emerging and evolving cyberthreats.
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cyber attacks, cia, nsa, wannacry, notpetya
    
Cylance
Published By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
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neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
    
Neolane, Inc.
Published By: Seamless Social     Published Date: Mar 13, 2013
Seamless Social helps client organizations build brands, and generate leads and revenues online.
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Seamless Social
Published By: Wheelhouse Enterprises     Published Date: Jul 14, 2010
Quickly see differences between brands like Avaya, Mitel, Cisco, ShoreTel, 8x8, Panasonic, etc and compare over 94 phone systems by 52 brands for small to big business. Our latest Spring 2010 edition of the chart also compares PBX and Business VoIP systems side by side so you can make an educated comparison of your options. This analysis is prepared in an easy to use Excel spreadsheet so you can edit and add information to suit your analysis and presentation needs.
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compare, compare business products, wheelhouse, avaya, mitel, cisco, shoretel, 8x8, voip, pbx
    
Wheelhouse Enterprises
Published By: ExactTarget     Published Date: Aug 14, 2014
Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.
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marketing cloud, target, big data, brands, customers, social media, smartphones, always-on
    
ExactTarget
Published By: SAS     Published Date: Jan 17, 2018
This RSR custom research report explores the impact of omnichannel methods on merchandising, marketing and the supply chain; specifically, what analytical capabilities address the challenges that omnichannel selling and fulfillment pose for retailers. Consumers today routinely begin their shopping journeys online, but complete their purchases in nearby stores, in their “home” stores or delivered directly to their doors. Retail analytics enables organizations to capture data from their customers' journeys. Retailers that successfully deliver relevant omnichannel experiences while gaining a more sophisticated understanding of demand (where and how it is initiated) will enhance their brands’ value and create compelling and profitable customer relationships.
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SAS
Published By: Mobify     Published Date: Apr 14, 2015
Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent survey research found. Is your brand designing its mobile experience for a near future in which you may be engaging with your customers exclusively via smartphone, tablet or watch? In this guide, we draw on our experience creating mobile shopping experiences for some of the world’s leading brands to help you optimize the design of your mobile presence and improve engagement with your customers. Design matters for mobile. The user experience of your website and app can make the difference between driving revenue and driving customers away.
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mobile shopping, mobify, customer experience, customer retention, mobile-only experience
    
Mobify
Published By: Oracle     Published Date: Mar 05, 2015
Business buyers are more demanding than ever. They expect organizations to meet their precise needs through the life-cycle of interactions with B2B brands. This means providing today’s business buyers with consumer like-experiences that allow them to do their job better and easier, and making the complex simple. Download this white paper from Aberdeen Group to learn the five best practices to get B2B e-commerce right and how to achieve best-in-class performance in customer retention, revenue growth, and operational efficiency.
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oracle, b2b, commerce, empowerment, customer, e-commerce, content
    
Oracle
Published By: HotSchedules     Published Date: Jul 28, 2017
After filing for bankruptcy in 2012, the Real Mex Restaurant Brands turned their stores’ performance and sales around with the help of HotSchedules Activity-Based Forecasting Module.
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retail management, business growth, performance scheduling, management, retail performance
    
HotSchedules
Published By: Adobe     Published Date: Aug 30, 2017
As customer expectations evolve alongside digital capabilities and channels, it’s not enough to offer cool experiences. Now they must be cool personal experiences that anticipate the customer’s needs and desires before even she knows about them. This change requires us to think much more broadly about how we use personalization. Already brands adopting strategies and tools for personalized experience design are gaining a sustainable competitive advantage over brands that aren’t.
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Adobe
Published By: Adobe     Published Date: Dec 07, 2017
Stock photos get a bad rap sometimes. We’ve all seen images of women inexplicably smiling at their forkfuls of salad, or an unnaturally giddy customer service representative standing by. “Some stock photography just looks like stock photography,” says May Curry, a graphic design veteran with almost 20 years of experience.1 But stock photography has always been an essential part of the designer’s toolkit. When used right, it helps brands make just the right impact. Today, collections are evolving to keep pace with visual trends and create unique, attention-grabbing images-quickly and no budget. Download this whitepaper to take a look at stock's rapid transformation and how it's helping designers do beautiful work, faster than ever.
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Adobe
Published By: Adobe     Published Date: Apr 17, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: • Increasing digital marketing activities and budgets • Investing in well-designed user journeys that facilitate clear communication • Valuing creativity and design to differentiate their brands • Combining digital skills with technology to improve customer experience
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on i
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Adobe
Published By: Adobe     Published Date: May 04, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: • Increasing digital marketing activities and budgets • Investing in well-designed user journeys that facilitate clear communication • Valuing creativity and design to differentiate their brands • Combining digital skills with technology to improve customer experience
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Adobe
Published By: Oath     Published Date: Mar 16, 2018
Everyone knows that content is crucial to attract, engage, and reach consumers. But while this may be true, it’s important to consider the medium involved. Right now, the format to beat is clearly video, with 51% of brands investing more in 2018 than the year prior.1 And with so many forms of video available, such as content, programmatic, and pre-roll, it’s important to understand how to use video for building both brand connections and direct response. Currently, video provides advertisers with a versatile medium to reach the audiences they want, where they want, to put the best spotlight on their story. But the question remains—what is the best way to reach your target, and how can you ensure they will pay attention to your message? Download this whitepaper to find out!
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Oath
Published By: Persicope Data     Published Date: Mar 07, 2018
Some brands are great at connecting with new audiences. They might have a killer marketing campaign, demonstrably fulfill a gap in the marketplace, or just have that certain “it factor.” Being able to get new customers on board can lead to fantastic short-term financial gains.
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Persicope Data
Published By: Akamai Technologies     Published Date: Aug 17, 2017
The consumerization of technology and rise of mobile adoption in emerging and established markets have driven companies to invest enormous capital and resources into pursuing the best possible mobile experience for all of their end users. But, without a focused mobile performance solution, these investments can only go so far. Download now to learn more
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mobile experience, branding, akamai, loyalty
    
Akamai Technologies
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