buyer behavior

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Published By: Progress     Published Date: Mar 06, 2017
Formerly, buyers were limited in the ways they could gather product information. But because of the web and social media, buyer behaviors have changed. Because buyer interactions can number in the thousands or millions, businesses must use automated tools to personalize the buyer’s online experience and drive them toward a purchase decision.
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data driven marketing, buyer behavior, buyer interactions, web content management, content management systems, analytics, data visualization
    
Progress
Published By: Progress     Published Date: Oct 09, 2017
Formerly, buyers were limited in the ways they could gather product information. But because of the web and social media, buyer behaviors have changed. Because buyer interactions can number in the thousands or millions, businesses must use automated tools to personalize the buyer’s online experience and drive them toward a purchase decision.
Tags : 
    
Progress
Published By: Oracle OMC     Published Date: Nov 30, 2017
Lead nurturing is about helping buyers along in their educational journey. Thus, it’s most effective when triggered by prospect activity or behaviors. Lead management technologies are often used to automate such real-time marketing. This type of software makes it possible to track leads and automate content delivery while simultaneously collecting behavioral data and triggering corresponding actions.
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Oracle OMC
Published By: Resonate     Published Date: Jan 24, 2018
Brands have never been so fragile. The way we find, consume, and share information has changed dramatically in the past 10 years. Traditional customers have been replaced by a more demanding, less loyal breed of customer, and the explosion of channels makes attracting and retaining this new consumer even harder. Digitally savvy buyers are more likely to base their purchasing decisions on relevant customer experiences than on a logo. Even as these device-hopping consumers’ behaviors and preferences change at a dizzying pace, there's still an expectation for a consistent, meaningful experience — but if it's not optimal their perception of value drops and they disengage. So how can brands serve and delight smart customers across different channels and devices? Marketers must move beyond insights based on consumer demographics, transactional behavior, browsing habits, and intent.
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customer strategy, marketing strategy, consumer intelligence software
    
Resonate
Published By: Aprimo     Published Date: Feb 03, 2012
Changing buyer behaviors require business-to-business (B2B) online marketers in order to contact potential customers as well as clients in new methods, simply by delivering content which is customized to their requirements, role, degree of curiosity, as well as stage of problem-solving. This has created advertising automation the mission-critical system with regard to B2B online marketers, but too many advertising frontrunners brain lower the automation path without completely realizing what they are getting into.
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marketing automation, b2b, marketing, aprimo, lead generation, online marketing, digital marketing
    
Aprimo
Published By: UPS     Published Date: Aug 29, 2017
The digital buying experience has made its way to the B2B marketplace. Industrial buyers expect the same level of convenience available to them as consumers. In fact, the 2017 UPS Industrial Buying Dynamics survey of 1,500 industrial products buyers indicates that distributors will need to embrace the “consumerization” of B2B industrial buying behavior to remain competitive.
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ups, industrial buying dynamics, industrial distribution, industrial products, industrial products wholesale
    
UPS
Published By: IBM Software     Published Date: Feb 14, 2011
View this online demo to learn how leading retailers are using market basket analysis to gain insights into buyer patterns to offer products and promotions that match shopper preferences and behaviors as well as to link purchases to specific buyers to create tailored offers.
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ibm cognos, predictive analytic, market basket analytics, online demo, retailer, shopper preference, consumer behavior
    
IBM Software
Published By: Mintigo     Published Date: Oct 20, 2014
As VP of Demand Generation at DocuSign, Meagen Eisenberg has lots of data noise coming from her various marketing initiatives and little insight into how to use that data to engage her buyers. Her biggest problem is finding qualified buyers for her marketing and sales teams. Meagen turned to Mintigo’s Predictive Marketing Platform to gain insights into what drove her prospect’s buying behaviors.
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marketo, marketing operations, marketing automation, marketing analytics, lead scoring, lead nurturing, eloqua, lead management, lead quality, predictive, marketing, improvements, modeling, investment, operation, optimization, application, media mix, eloqua, campaign
    
Mintigo
Published By: CradlePoint     Published Date: May 17, 2016
Always-on Connections for Store Networks and Powering Intelligent Systems In the fast-paced world of retail, network reliability is everything—but so are security, agility, and cost-effectiveness. Retailers want it all, and they depend on their IT administrators to balance these needs. Whether it’s ensuring an always-on connection for store networks, powering intelligent systems aimed at swaying buyer behavior, or transmitting real-time analytics to inform marketing and inventory decisions, the bedrock of successful retailing is a network that can support the growing list of mission-critical applications dependent on secure Internet connectivity. In the past, finding a solution to balance these demands has been difficult at best. Less expensive wired options like DSL mean hours of downtime each month. Alternatives like T1 connections deliver more uptime but carry a price tag that usually puts large-scale distributed deployments out of reach.
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CradlePoint
Published By: Silverpop     Published Date: Feb 04, 2013
Companies are collecting a ton of information about buyers and their behaviors, but too many aren’t using it effectively, and driving revenue.
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data, scoring, leads, prospects, sales, customers, sales process
    
Silverpop
Published By: Genius Inc     Published Date: Mar 11, 2010
Based on a survey of over 100 B2B buyers, DemandGen Report and Genius.com uncover the purchase patterns of the new generation of B2B Buyer. It's clear that buying habits have changed and customers are: •More educated about solutions and competition than ever before •More opportunistic and impulsive in their buying behavior •More resourceful and connected to other buyers
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b2b, btob, demand generation, demand gen, genius, social media, behavioral marketing, next gen
    
Genius Inc
Published By: Bronto     Published Date: Sep 09, 2013
Data about your buyers is extremely valuable. It can be used for targeted remarketing that drives repeat purchases and engaged, loyal customers. When it comes to collecting and using data related to purchases on your site, how do you compare?
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purchase data, buyer data, buyer behavior
    
Bronto
Published By: Crownpeak     Published Date: Jul 21, 2016
This Ultimate Guide to Mapping the Buyer's Journey will show you how to: - Identify and develop customer personas specific to your business - Map your buyer's journey from consideration to purchase based on persona - Create content based on every stage of the buyer's journey - Effectively reach customers by aligning your content with their needs
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crownpeak, marketer, buyer's journey, customer reach, marketing, consumer behavior, customer reach, content marketing, personas, customer experience, digital strategy
    
Crownpeak
Published By: IBM Software     Published Date: Feb 11, 2011
View this online demo to learn how leading retailers are using market basket analysis to gain insights into buyer patterns to offer products and promotions that match shopper preferences and behaviors as well as to link purchases to specific buyers to create tailored offers.
Tags : 
ibm cognos, predictive analytic, market basket analytics, online demo, retailer, shopper preference, consumer behavior
    
IBM Software
Published By: Silverpop     Published Date: Feb 04, 2013
For marketers, this digital marketing channel explosion presents some new challenges. It’s time to shift to a new model focused on capturing and responding to comprehensive behavioral data.
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behavior, multichannel, integrated, marketing, data
    
Silverpop
Published By: Progress     Published Date: Mar 06, 2017
Formerly, buyers were limited in the ways they could gather product information. But because of the web and social media, buyer behaviors have changed. Because buyer interactions can number in the thousands or millions, businesses must use automated tools to personalize the buyer’s online experience and drive them toward a purchase decision.
Tags : 
    
Progress
Published By: Here Technologies     Published Date: Sep 26, 2018
Mobile has become the first screen for consumers in terms of internet time spent. Hyperlocal location data is unique to mobile and provides a lot of new, valuable information about consumers. Today’s sophisticated buyers demand more transparency in location data science, better campaign performance and ROI from attribution modeling. Finding the right partner that can help build the bridge between real-world consumer behavior and mobile programmatic advertising in a transparent way is essential. To meet those challenges and address the demand for top quality location data, adsquare integrated a global database of HERE Places in April 2017. By leveraging HERE Places and overlaying raw location data of anonymous users with POI data points, adsquare is able to understand exactly what consumers are doing in the real world: what places they visit, when and how often. To find out more download this paper today.
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Here Technologies
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