consumer

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Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
Tags : 
mobility, consumer mobility, engagement, customer engagement, customer, customer journey, marketing, messagung, mobile, mobile analytics, mobile marketing, sms
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
Tags : 
mobility, consumer mobility, engagement, customer engagement, customer, customer journey, marketing, messagung, mobile, mobile analytics, mobile marketing, sms
    
Adobe
Published By: Adobe     Published Date: Feb 09, 2016
Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.
Tags : 
customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer
    
Adobe
Published By: Adobe     Published Date: Feb 09, 2016
Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.
Tags : 
customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer
    
Adobe
Published By: Adobe     Published Date: Feb 10, 2016
Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.
Tags : 
customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
In this study, you’ll discover key trends from today’s mobile consumer such as the activities they engage in the most, which elements in mobile experience receive the highest scores, and the benchmarks and best practices your company can take to raise your own mobile experience bar.
Tags : 
mobile, data management, mobile first
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Mobile apps are a core – and essential – component of the modern digital experience. Whether the organization is a consumer-facing brand, a B2B leader, or an enterprise seeking to enhance employee productivity, well-designed mobile apps that deliver a great user experience play a unique role in building engagement.
Tags : 
mobility, mobile apps, customer engagement, app, mobile apps
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Mobile apps are a core – and essential – component of the modern digital experience. Whether the organization is a consumer-facing brand, a B2B leader, or an enterprise seeking to enhance employee productivity, well-designed mobile apps that deliver a great user experience play a unique role in building engagement.
Tags : 
mobile apps, mobility, mobile devices, customer experience
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Mobile apps are a core – and essential – component of the modern digital experience. Whether the organization is a consumer-facing brand, a B2B leader, or an enterprise seeking to enhance employee productivity, well-designed mobile apps that deliver a great user experience play a unique role in building engagement.
Tags : 
mobile apps, mobility, mobile devices, customer experience
    
Adobe
Published By: Adobe     Published Date: Mar 21, 2017
Every part of your customers’ experience counts, especially when they’re researching and shopping around for where they want to put their money. It’s one of the most emotional and complex of all consumer decisions. That’s because money matters. Banking. Investing. Insurance.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
Digital marketing technologies have transformed both anonymous and authenticated interactions. Online ads, websites, and search reach more anonymous consumers for less, with much better segmentation and measurement. They’ve also added entirely new capabilities like behavioral monitoring and predictive analytics.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
Mobile devices are ubiquitous, and many organizations have realized that consumer-facing mobile apps can drive deep connections and loyalty with their customers.
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Adobe
Published By: Avaya     Published Date: Jan 23, 2015
This paper provides information about solving the engagement challenge. When workers have flexibility in terms of tools, apps and devices, they can stay nimble, innovative and creative. In turn, they keep your company nimble, innovative and creative. To make it work you need to give workers the Unified Communications tools, apps and devices that allows them to better serve both internal and external customers. But that’s not as simple as it sounds. Organizations face enormous challenges in deciding whether and how to support consumer devices.
Tags : 
solving the engagement challenge, byod, byoa
    
Avaya
Published By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
"The success of your digital strategy requires bridging the gap between your core capabilities and what customers want. Watch this on demand webcast with Forrester’s Vice President and Principal Analyst, Ted Schadler, Michael Fasosin, Chief Strategy Officer, Spindrift & DigitasLBi OSG, and Oracle to learn: - Key trends in consumer online shopping behavior - How to develop a successful digital experience technology strategy and roadmap - The essential components of a modern digital experience platform - How to achieve quick-wins and long term investments simultaneously You will also see a short demonstration of how Oracle's CX Cloud solutions deliver personalized, unified experiences across channels. "
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Oracle Commerce Cloud
Published By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
"Ecommerce industry leaders reveal how to provide a superior shopping experience, win over customers, and maximize ROI. Digital commerce is getting harder. As the pace of change grows faster, the divide between commerce leaders and the competition grows wider. Staying ahead requires resources like The Executive's Handbook to Modern Digital Commerce that contains expertise from the industry's top players You will: - Unleash digital commerce innovation - Learn trends in mobile and consumer shopping - See what's possible with modern digital commerce technology - Hear from top industry voices about what’s next in commerce "
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Oracle Commerce Cloud
Published By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
" How Millennials and Baby Boomers are Shaping the Today and Tomorrow of Retail The Power and The Money - Get latest trends on global consumer shopping behavior across online, mobile and in-store channels - Read what differentiates millennials from baby boomers - Learn how to give every individual the experience they are looking for so nobody is left behind - Surveyed: 13,250 consumers, 12 countries - Australia, Brazil, China, France, Germany, Italy, India, Japan, Mexico, Russia, UK & USA "
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Oracle Commerce Cloud
Published By: Salesforce Commerce Cloud     Published Date: Sep 01, 2016
What opportunities are there for retailers to elevate the shopping experience and grow revenue? The Demandware Shopping Index takes a look at more than 400 million shoppers across the globe to identify trends and consider vital shopper metrics including frequency, conversion, average order values and much more. Download your free version of the Shopping Index today!
Tags : 
demandware, shopping index, retail, shoppers, consumers, shopper metrics, enterprise applications, business technology, analytics
    
Salesforce Commerce Cloud
Published By: Salesforce Commerce Cloud     Published Date: Sep 29, 2016
The concept of distributed commerce, the ability for consumers to buy on any Internet-connected device or application, could have a profound impact on retail. As a result, integrating new means of engagement and commerce – quickly and at scale – is vital. In this whitepaper from Salesforce Commerce Cloud, formerly Demandware, you’ll see how every touchpoint is a transaction and how retailers can adapt. Download now!
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demandware, commerce, retail, shopping, shopping journey, distributed commerce, knowledge management, business technology
    
Salesforce Commerce Cloud
Published By: Salesforce Commerce Cloud     Published Date: Oct 04, 2016
Finding growth in an era of unprecedented disruption in retail is, to say the least, challenging. A new survey of more than 300 C-level retail executives reveals where leading retailers are finding opportunities, what distinguishes high-performing retailers from the rest of the pack, the biggest threats, and their long-term views for addressing common challenges. Their experience provides a roadmap for others in finding retail growth.
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retail, consumers, security, performance, opportunities
    
Salesforce Commerce Cloud
Published By: Evariant     Published Date: Sep 07, 2016
Over the past eighteen months we have seen a dramatic shift in consumers’ trust of traditional versus digital marketing.
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evariant, traditional marketing, hospital, patient engagement, digital marketing
    
Evariant
Published By: Evariant     Published Date: Sep 07, 2016
Marketers face a unique challenge to allocate resources across a variety of tactics to target key audiences that need their product or service – with limited information on what combination of products or services will have the optimum impact, which target audience members are ideal fits, and what allocations will provide the best return on investment to the organization. Healthcare has its own myriad of challenges, including many local, regional, and national options for consumers, service line variations, and disparate demographics. The good news is that there is an emerging understanding of digital and multichannel marketing, and ample opportunity to define best practices, systematically calculate marketing effectiveness and return on marketing investment (ROMI), and use technology and data to create great business outcomes.
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evariant, multi-channel marketing, hospital, patient engagement, digital marketing
    
Evariant
Published By: Evariant     Published Date: Sep 07, 2016
The physician liaison position is a relatively new one for most health systems, but individuals hired as physician liaisons are being held accountable for facilitating impactful, fast change. Where marketing drives incremental revenues by targeting patients and consumers (non-patients), physician liaisons drive incremental revenues by cultivating relationships with physicians and improving referral behavior.
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evariant, physician liaison, hospital, physician alignment
    
Evariant
Published By: Evariant     Published Date: Sep 07, 2016
Many hospital Chief Marketing Officers continue to debate whether their institution should transform their traditional marketing campaigns and embrace digital marketing. If you are in doubt as to whether digital marketing is important to your success and the success of your hospital, look at the countless articles, white papers, and blogs that have been published over the past several years that talk to the use of the internet and web-based services by patients and consumers. Here are a few of the latest examples from Pew Research Center’s Health Fact Sheet (
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evariant, hospital, patient engagement, digital marketing
    
Evariant
Published By: Evariant     Published Date: Apr 03, 2017
Health systems must capitalize on every patient and consumer interaction—from fielding the first inquiry to actively supporting proactive health, ongoing care, and recovery—to achieve a “trusted provider” status in the eyes of consumers and patients. Yet, the majority of call centers today do not deliver the robust, personalized support capabilities today’s patients and consumers expect, and the current healthcare marketing environment demands. Download your free copy of this eBook to learn why sophisticated health systems are transforming yesterday’s call center into tomorrow’s engagement center.
Tags : 
patient engagement, call center, improved care continum
    
Evariant
Published By: KIBO     Published Date: Nov 10, 2016
Today’s consumers are more demanding than ever before, forcing retailers and branded manufacturers to merge online and offline shopping channels into a seamless whole.
Tags : 
customer experience, customer relationship, online shopping, ecommerce
    
KIBO
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