Today’s connected consumer expects highly personalized experiences that feel effortless and that respect his or her privacy.

The stakes are high for consumer brands in today’s data privacy landscape. Sophisticated cyberattacks and front-page data privacy breaches threaten to compromise customer data and damage brand trust. To succeed today, brands must implement a data security and privacy strategy that prioritizes customer trust. Are you up to the challenge? Use Forrester Research’s “Data Security and Privacy Maturity Assessment” to gauge your brand’s competencies and identify areas for improvement. You will learn: ? The four key data security and privacy competencies B2C brands must master ? How you measure up against Forrester Research’s recommended best practices ? Tips to make your data security and privacy culture a competitive differentiator

With the application economy in full swing, more organizations are turning to Continuous Testing and DevOps development practices in order to quickly roll out applications that reflect the ever-changing needs of tech-savvy, experience-driven consumers. Rigorous data they need, in the right formats. This forces teams to postpone their testing until the next sprint. As a result, organizations like yours are increasingly looking for ways to overcome the challenges of poor quality data and slow, manual data provisioning. They are also concerned about compliance and data privacy when using sensitive information for testing. CA Test Data Manager can help you mitigate all these concerns, so you’re positioned to achieve real cost savings.

What the Internet of Things means for consumer privacy discusses the findings of an Economist Intelligence Unit (EIU) research programme, sponsored by ForgeRock, that explores the privacy concerns and priorities of global consumers stemming from the Internet of Things (IoT) and related technologies.

On-demand webinar published by eMarketer Marketers are using more location data than ever, but consumer privacy concerns and an evolving regulatory landscape have raised new challenges. There is a need for more consideration and transparency about collecting and using geolocation. Watch this webinar to learn about: • The various ways marketers are using location data today • How consumers feel about location sharing • How new government regulations may impact data collection Besides the two eMarketer Analyst, Hervé Utheza, Head of Media, Advertising & Telco at HERE Technologies joins the conversation and gives valuable insight on how to improve campaign performance through real world geometry. View the webinar now on demand.

Co-presented by Dataguise and Amazon Web Services (AWS), this webinar looks at ways this highly regulated industry uses cloud-based technology to manage data governance and data privacy compliance across multiple services within AWS, including S3, RDS, Aurora, and Redshift. This is especially important given new data privacy laws set forth by the General Data Protection Regulation (GDPR) and the California Consumer Protection Act (CCPA) of 2018. You’ll learn specific steps to take toward successful data privacy compliance.

This white paper examines how states like Massachusetts have implemented one of the most stringent and far-reaching requirements for protecting consumer data and how organizations of all sizes can meet the privacy requirements with simple, scalable encryption technologies.

This white paper examines how states like Massachusetts have implemented one of the most stringent requirements for protecting consumer data and how organizations of all sizes can meet the privacy requirements with simple, scalable encryption technologies.

Don’t risk severe financial penalties from CCPA non-complance. Download this brief to find out how to protect your customer data with SailPoint identity governance.

CCPA is yet another regulation that carries significant financial penalties for non-compliance. Download this eBook to learn how your business can meet the requirements.

An Analytical Approach to Improving Safety & Efficiency Fired heaters are the largest energy consumer in the manufacturing sector, and represent a tremendous opportunity for energy savings. However, energy efficiency is not the only concern for fired heaters. Compliance and safety are continuous challenges. In this eBook we explain how to improve fired heaters safety and efficiency by controlling combustion using TDLS technology. Download it now and learn: • The 4 top industry challenges related to fired heaters • How to efficiently and safely manage combustion • How TDLS technology can improve operational excellence in fired heaters Yokogawa's privacy notice for downloading contents.

Cisco’s marketing team has invested massively in technology over the past two years. This $50 million investment in software has put Cisco at the leading edge of B2B technology marketing. 40 new applications have been put in place, creating one of the most sophisticated marketing technology stacks in the industry, resembling the more consumeroriented Amazon, Google, and Facebook. This investment has earned Cisco’s marketing team plaudits and several industry awards View Domo’s privacy policy

In this study from Forbes Insights and Turn, learn what privacy means to marketers and consumers.

To get a look at the current state of data privacy and personalization, Gigya recently commissioned a survey with OnePoll to collect the perspectives of modern consumers. The results reveal that, when it comes to sharing their data with brands, consumers across the globe are demanding 3 key values: transparency, relevance and convenience.

Consumers demand – no, expect – marketers to deliver highly relevant communications. Yet, daily headlines about security and privacy keep them on guard about use of their personal information. How do you reconcile the personalization privacy paradox? Guest speaker, Forrester Research, Inc.’s Fatemeh Khatibloo and Bryan Throckmorton of Acxiom will offer fresh findings on customer expectations regarding privacy and examples of how companies are building transparency and trust – and differentiating themselves – with preference centers that put more control in the hands of customers.

This paper covers the basic requirements of PCI, with a focus on the administrative and technical elements of the program. It also reviews the validation requirements of the standard and potential sanctions for failure to comply.

Learn how to align PCI compliance with business processes for a more streamlined and reliable IT infrastructure with this whitepaper from the IT Compliance Institute.

Find out step-by-step what it takes to become compliant with the Payment Card Industry (PCI) Data Security Standard (DSS), and how Tripwire can help your company achieve and maintain PCI compliance.

Learn about the validation requirements of the payment card industry's data security standard (PCI DSS), including administrative and technical elements of the program, and the potential sanctions for failure to comply.

This commissioned study conducted by Forrester Consulting evaluates the state of enterprises’ data privacy compliance in a shifting regulatory landscape. The survey of 218 global enterprise decision makers with responsibility over privacy or data protection analyzed how they are evolving to meet the heightened data protection and privacy expectations of legislators and consumers, along with the benefits they can expect from a holistic data privacy approach.

Over the last decade customer-brand relationships have become more and more digitized. Companies have enjoyed access to new technologies, new capabilities, and greater access to customer data. In turn, consumers have become better informed and able to connect with brands with greater flexibility and convenience. However, concerns around mismanagement of customer data, the proliferation of fake news, high profile retailer database breaches, and the Cambridge Analytica scandal has contributed to an erosion of trust between consumers and brands and demands for data privacy. What can brands do to overcome consumer skepticism? What keeps a customer coming back in 2018? And what can brands do to demonstrate relevancy and provide value?

Put yourself in the customer's shoes: when shopping online, what are the things that worry you most? Before you enter your name and email address do you think about spam clogging your inbox? If you are like most consumers, you check to see if the site bears the seal of a third-party verification program and if the site has a privacy policy.

TRUSTe works to advance privacy and trust for a networked world. TRUSTe Privacy Seals help consumers click with confidence by guiding them to trustworthy Web sites. Thousands of Web sites rely on TRUSTe industry best practices to help them make the right decisions about privacy and protecting confidential user information. Most of the top fifty Web sites are certified to TRUSTe's leading practices, including Yahoo, Facebook, MSN, eBay, AOL, Disney, New York Times, Comcast and Apple. To learn more about internet privacy visit www.truste.com.

This white paper will examine the potential of a technological breakthrough to reduce trust-based risks and change the way organizations reach a harmonious balance between consumer privacy and information sharing.

Mandatory compliance requirements often vary or conflict. Discover the major issues and appropriate actions organizations must take today to protect the privacy of information and meet legal and contractual requirements.