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Published By: Oracle Dyn     Published Date: Dec 06, 2017
Today’s network edge is increasingly taking on a critical role in connecting users to the digital content and web services that they need to reach. This is driving a new approach to load balancing that starts at the edge. Powered by DNS, edge-based global load balancing (GLB) steers user traffic to destination endpoints based on IT-defined policies. GLB works independently or in concert with site-based, or on premises, load balancing technologies in a “federated” system. This approach applies load balancing and traffic steering policies at each layer from the user edge to the host—whether virtual or physical—where the request is actually served.
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geo-zoning, path, optimization, resource, asset, balancing, virtual, resource
    
Oracle Dyn
Published By: OnBase by Hyland     Published Date: May 17, 2017
Sprawl isn’t just a problem for cities. IT sprawl can hurt organizations, too. If left unchecked, multiple systems and platforms can cause inefficiency to rise and customer satisfaction to fall. Instead, think like an urban planner and manage growth with a master plan. In this white paper, see how you can put IT sprawl in its place with a single, scalable information management platform.
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sprawl, applications, content, information, management, systems, cio, hyland, onbase, platform, ecm, infrastructure, repository, hub, enterprise, data, white, paper, storage
    
OnBase by Hyland
Published By: OnBase by Hyland     Published Date: May 17, 2017
IT sprawl can be a serious roadblock to your organization's future success, as disconnected information systems and multiple applications get in the way of overall performance. Instead, put sprawl in its place by thinking like an urban planner. In the complimentary e-book, learn how to manage growth with a master plan that uses a single enterprise information platform.
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sprawl, application, content, information, management, system, cio, hyland, onbase, platform, ecm, infrastructure, ebook, scalable, silo, enterprise, data, e-book, storage
    
OnBase by Hyland
Published By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll
Published By: Oracle OMC     Published Date: Nov 30, 2017
Lead nurturing is about helping buyers along in their educational journey. Thus, it’s most effective when triggered by prospect activity or behaviors. Lead management technologies are often used to automate such real-time marketing. This type of software makes it possible to track leads and automate content delivery while simultaneously collecting behavioral data and triggering corresponding actions.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
Innovative delivery and content is THE currency in advertising and only programmatic platforms can deliver the value to the advertiser to ensure the return on these immersive media formats. That movement happened quickly and brands had to still find a way to connect and with the accountability being included, could finally measure success based on more than recall or click through rate (CTR). Programmatic advertising provides for repeatable, automated advertising that allows for exponential success and accountability, which is precisely what advertisers historically were missing and continually seek.
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Oracle OMC
Published By: Sprinklr     Published Date: Sep 28, 2017
Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation how B2B businesses can improve their content strategy in 2017. In particular, he points out why the “Newspaper Model” is difficult to scale and harder to monetize while a B2B “Blockbuster” approach can monetize a brand’s expertise.
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b2b marketing, b2b marketing strategy, marketing strategy, marketing trends, brand recognition, omni-channel, employee advocacy, people first, relevant reach
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers. Companies are no longer just competing against their industry but against the best of the best - companies like Amazon, Netflix and Airbnb.
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marketing, content marketing, user generated content, ugc, marketing strategy, social media strategy, social strategy, ugc strategy, ugc marketing strategy
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
150+ million people are active on Snapchat every day. 60% of Snapchatters create content every day. Users spend an average of 25-30 minutes spent on Snapchat each day. For marketers this represents an incredible source of potential customers, but how do you best leverage this?
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social ads, social advertising, social media advertising, linkedin ads, linkedin advertising, snapchat, snapchat advertising
    
Sprinklr
Published By: IBM Watson Health     Published Date: Dec 13, 2017
Clinical decision support solutions are critical to delivering quality care, but how do you know which tools are most effective? In this video, David Bordewyk, national director for clinical solutions at Truven Health, explains five considerations for evaluating current or prospective solutions. First, the tool should provide evidence-based, actionable recommendations. Learn how to determine whether that’s the case, as well as how to identify tools that provide comprehensive information, information that’s consistent, and information that’s easy to find and access. Additionally, the tool should provide access from multiple types of devices and the vendor should offer ongoing user training and support.
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clinical solutions, clinical decision support solution, clinical decision tool, technical support, optimized care, evidence-based recommendations, clinical solution vendor, drug reference, clinical content
    
IBM Watson Health
Published By: Mimecast     Published Date: Apr 18, 2017
"Your organization can’t survive without email. In turn, the data held within email is an invaluable resource for compliance, e-discovery and workflow efficiency purposes. And moving to the cloud involves its own set of challenges around preserving that content. It’s time to rethink archiving. Download our E-book, 5 Essentials for Cloud Archiving Success, to learn: - How to avoid common misconceptions about cloud email archiving - Ways to enable employee efficiency and productivity through archiving - Why every organization must be prepared for e-discovery and litigation "
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cloud, cloud archiving, email archiving, litigation
    
Mimecast
Published By: Coyote Point Systems     Published Date: Aug 25, 2010
Application Delivery Controllers understand applications and optimize server performance - offloading compute-intensive tasks that prevent servers from quickly delivering applications. Learn how ADCs have taken over where load balancers left off.
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coyote point, systems, slbs, server load balancers, adc, adcs, ssl, load balancing, load balancer, application delivery, application delivery controller, application delivery network, ssl acceleration, ssl offloading, server offload, server offloading, server acceleration, content switch, content switching., data center design and management
    
Coyote Point Systems
Published By: Coyote Point Systems     Published Date: Sep 02, 2010
In this paper, we'll explore how to use Coyote Point's Envoy to ensure 24x7 availability and fast connections for web content deployed at more than one geographiclocation.
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coyote point, adc, buyer's guide, web applications, server load, server hardware, networking, virtualized network, vlb advanced, load balancing
    
Coyote Point Systems
Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"The percentage of consumers making purchases online has officially outpaced those who don’t. But what does this mean for brands? Once tethered largely to wholesale and resale, the door has been opened for brands to try a variety of selling options. And they are. The time is now for brands to step into the e-commerce game and figure out the best approach for them. In this white paper, we’ll dive into six critical components that all brands should be watching as the industry evolves: - Customer connections - Relationships with retailers - Quality of product content - Marketplace management - Social commerce influence - Big data for brands"
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ecommerce, retail, advertising, selling online, online shopping, online advertising, manufacturer, marketing
    
ChannelAdvisor
Published By: Marketo     Published Date: Jun 08, 2017
Read this complimentary copy of the SiriusView: Marketing Automation Platforms 2017 and learn more about Marketo’s key differentiators including its native multi-channel experience, live event management, and content recommendation functionalities. Marketo's powerful marketing automation capabilities and seamless CRM integrations are complemented by our LaunchPoint ecosystem featuring over 500 technology and service providers that offer best-of-breed solutions for today’s marketers. The full report includes: Market evaluation and analysis of 9 marketing automation platform vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying marketing automation platforms
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automation, security process, virtualization, standardization, configuration management, it automation, circle it
    
Marketo
Published By: Marketo     Published Date: Jun 08, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: • How to create a solid ABM strategy to meet your goals • What stakeholders to involve across the organization • How to identify, prioritize, and profile the right accounts • What content you need to support an ABM strategy • Which channels to leverage and how to coordinate them • How to measure the effectiveness of your ABM strategy
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access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
    
Marketo
Published By: Attivio     Published Date: Aug 20, 2010
With the explosion of unstructured content, the data warehouse is under siege. In this paper, Dr. Barry Devlin discusses data and content as two ends of a continuum, and explores the depth of integration required for meaningful business value.
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attivio, data warehouse, unified information, data, content, unstructured content, integration, clob, blob
    
Attivio
Published By: Attivio     Published Date: Aug 20, 2010
Current methods for accessing complex, distributed information delay decisions and, even worse, provide incomplete insight. This paper details the impact of Unified Information Access (UIA) in improving the agility of information-driven business processes by bridging information silos to unite content and data in one index to power solutions and applications that offer more complete insight.
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attivio, data warehouse, unified information, data, content, unstructured content, integration, clob, blob
    
Attivio
Published By: ASG Software Solutions     Published Date: Jul 13, 2009
Enterprise content is growing at an average rate of 200% per year-and the risks of noncompliance are growing even faster. This paper examines the business and technical difficulties of managing content from disparate systems and presents the most viable alternatives for addressing these challenges.
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asg, sla, cmdb, bsm, metadata, metacmdb, lob, ecommerce, bpm, workflow, itil, cmdmdb, service optimization
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: May 28, 2009
Organizations are drowning in content. They don't know what they have, and they can't find what they need when they need it. While they spend significant time and money to manage content stored among a host of disconnected systems, their efforts are less than fully effective.
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asg, sla, cmdb, bsm, metadata, metacmdb, lob, automation, it value chain, ecommerce, bpm, workflow, itil, cmdmdb, service optimization
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Aug 08, 2008
Business runs on content and that content must be managed holistically, across the entire business. However, managing content is, in itself, not enough to drive business. Enterprises must incorporate ECM with other IT management systems to provide complete Business Service Management (BSM).
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asg, cmdb, bsm, metadata, metacmdb, lob, ecommerce, bpm, workflow, itil, cmdmdb, service optimization
    
ASG Software Solutions
Published By: ASG Software Solutions     Published Date: Feb 24, 2010
A recent survey of CIOs found that over 75% want to develop an overall information strategy in the next three years, yet over 85% are not close to implementing an enterprise-wide content management strategy. Meanwhile, data runs rampant, slows systems, and impacts performance. Hard-copy documents multiply, become damaged, or simply disappear.
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asg, cmdb, bsm, itil, bsm, metacmdb, archiving, sap, ilm, mobius, workload automation, wla, visibility, configuration management, metadata, metacmdb, lob, sdm, service dependency mapping, ecommerce
    
ASG Software Solutions
Published By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing, lead generation
    
Sitecore
Published By: Sitecore     Published Date: Jan 06, 2009
This guide offers insight into the WCM technology choices available today, discusses some of the requirements both IT and business users should consider when selecting a WCM solution, and includes advice for ensuring a successful evaluation process.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing, cms, lead generation
    
Sitecore
Published By: Sitecore     Published Date: Jul 08, 2009
This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.
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sitecore, customer experience, lifecycle management, web content management, analytics, crm, emarketing, email marketing, cms, lead generation
    
Sitecore
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