content strategy

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Published By: Docsend     Published Date: Apr 09, 2018
It’s no secret that content - from case studies to pitch decks - fuels the modern sales cycle. However, a vast majority of teams don't track prospect engagement with sales content, and if they do, it's unclear which metrics actually indicate success. This report, From Strategy to Execution: 6 Sales Content Benchmarks Every Business Needs, reveals 6 key benchmarks for how, when, and where prospects engage with sales content. In the report, you’ll find data-backed, actionable insights to help you: • Identify which sales content drives the sales cycle forward • Enable sellers to share the right content in their outreach • Build a more efficient, higher velocity sales pipeline
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Docsend
Published By: Oracle     Published Date: Apr 03, 2018
Effective collaboration between marketing and IT continues to be crucially important. As we enter an era where our business agility will be defined by the flexibility of operation of our marketing tools, technology in marketing is a key focus. Read ‘The guide to building your marketing technology stack’ to learn more about how technology can enhance every area of marketing: • Rediscover the technology in marketing landscape • Explore the latest in marketing automation • See how content and social fit into your overall strategy
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Oracle
Published By: CEB     Published Date: Jul 01, 2014
Expand your survey’s potential by linking its content to your firm’s business priorities, and create a culture that fuels your organization’s strategy.
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business priorities, framework, alignment, agility, engagement, organization, cultural attributes, it management, platforms, human resource technology
    
CEB
Published By: Thismoment     Published Date: Oct 08, 2014
So, you’re thinking about incorporating user-generated content (UGC) into your ecommerce strategy? More than just a novelty, UGC has become a very real and material way for retailers to build brand affinity and make the cash register ring. If you add all your fans and followers across Facebook and Twitter, and if you are like most retailers, you’ve already got a huge fan base that is ready, willing and able to start the selling for you. So, what are you waiting for? Here are our 6 tips for driving more sales with UGC.
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user-generated content, e-commerce stratagies, ugc, brand affinity
    
Thismoment
Published By: VMware     Published Date: Feb 24, 2017
Security for mobile devices, applications, and content is a paramount concern in a mobility management strategy. Whether using a corporate-owned or employee-owned device, employees access corporate data, email, and more from their mobile devices. These user actions require businesses to implement a mobile strategy with strong security policies. This flipbook covers the five next big trends in mobile security.
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VMware
Published By: Envoy Global     Published Date: Oct 25, 2017
You’ll learn: Your work visa and green card sponsorship options How to develop payment and reimbursement guidelines Immigration perk package contents Sponsoring foreign nationals for work-based visas is a rewarding, yet large investment. As an HR professional, you’ll want to protect the time and financial resources spent recruiting foreign talent by ensuring they stay with your company for the long haul. Organizing a well-outlined, long-term immigration strategy allows you to manage each employee’s immigration process efficiently while avoiding potential dilemmas down the road. Join us as we help you understand the benefits of having an immigration policy for your organization and why it matters.
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Envoy Global
Published By: Oracle     Published Date: Apr 05, 2018
Effective collaboration between marketing and IT continues to be crucially important. As we enter an era where our business agility will be defined by the flexibility of operation of our marketing tools, technology in marketing is a key focus. Read ‘The guide to building your marketing technology stack’ to learn more about how technology can enhance every area of marketing: • Rediscover the technology in marketing landscape • Explore the latest in marketing automation • See how content and social fit into your overall strategy Oracle is a global technology company who provide a range of services, including the Oracle, the ‘industry’s broadest and most integrated public cloud’ which lowers costs and reduces IT complexity. They also offer IT security service, database, Java services, Enterprise Management, consulting and support services and more. Oracle have more than 420,000 customers worldwide and are widely revered throughout the computing industry.
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Oracle
Published By: Smarp     Published Date: Feb 22, 2019
Employee Advocacy relies on individual expertise on social media to support companies’ and individuals’ branding needs. All of this is done through content, accessible to all those who are part of the Employee Advocacy program. How exactly do Employee Advocacy and content marketing go together? There are four aspects that make Employee Advocacy highly relevant to content marketing efforts. 1. Alignment around a shared content strategy 2. Measuring Results 3. Boosting contents reach and engagement 4. Trust and authenticity
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content marketing, employee advocacy, social media, content visibility, brand visibility
    
Smarp
Published By: Marketo     Published Date: Jun 08, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: • How to create a solid ABM strategy to meet your goals • What stakeholders to involve across the organization • How to identify, prioritize, and profile the right accounts • What content you need to support an ABM strategy • Which channels to leverage and how to coordinate them • How to measure the effectiveness of your ABM strategy
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access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
    
Marketo
Published By: NCM Fathom     Published Date: Dec 09, 2011
Like a game of chess, content creation requires strategy. This eBook is not designed with the goal of teaching you how to play safe. It is designed to help you achieve significant wins with content that engages your audience.
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fathom, business, b2b, content creation, marketing
    
NCM Fathom
Published By: Box     Published Date: Jun 04, 2012
Enter Box. Our partner integrations and robust security suite ensure employees get any-device, on-the-go content sharing and collaboration... while IT retains control and visibility of all user accounts. Get Your FREE Box IT Strategy Kit!
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free online storage, online storage, file sharing, online file storage, share files online, store documents online, online collaboration, collaboration tools, ftp replacement, sharepoint alternative, file storage, mobile data access, share files online, asset management, online workspace, workspace, security, enterprise applications
    
Box
Published By: Marketo     Published Date: Aug 02, 2016
Download this ebook to learn about the benefits of customer marketing for your organization and how to: - Design a customer marketing strategy - Align your internal teams around your customer - Create content to support your strategy - Develop campaigns at scale - Demonstrate your success with measurement - Optimize campaigns for the future
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marketo, marketing, customer marketing, customer experience, marketing strategy, custom content
    
Marketo
Published By: Marketo     Published Date: Dec 12, 2016
Download The Definitive Guide to Social Media Marketing to learn: - How to create a social media marketing strategy - How to choose what social media platforms are right for your brand - What content you need to support your social media marketing - How often to post on social media (and how to create an editorial calendar) - How to measure the effectiveness of your social media campaigns - What team and tools you need to support your social media strategy
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marketo, marketing, social media, social media marketing
    
Marketo
Published By: Marketo     Published Date: May 18, 2017
While ABM is not a new way to strategically market to target accounts, now it is a scalable, achievable strategy that organizations of all sizes can implement to focus on whole lifecycle marketing for key accounts. Marketing, selling to, and supporting your customers at an account-level is not only critical to your success, it’s what your customers expect. Competitive organizations that are focused on engaging their customers across the entire lifecycle, and throughout their buyer journey, need to sell at an account level, understand the influence of the different contacts and speak directly to them. The ABM we practice today is entirely different than the manual processes of days past. Implementing an ABM strategy no longer means an astronomical investment but it does mean increased revenue, focus, and partnership within your organization.
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organization management, target accounts, engaging content, channel optimization, analytics, technology management, abm strategy, communication management
    
Marketo
Published By: Tribridge     Published Date: Feb 09, 2015
Delivering great content is often the biggest stumbling block to effective learning in many organizations. A sensible content strategy can help any organization jump-start, rebuild, or enhance its learning initiatives.
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content development, training content, e-learning content development, content creation services, content conversion, enterprise content management, custom content, learning content, content optimization, content integration, content development services, enterprise content management system, content authoring software, content authoring tools, off the shelf content, e-learning content, repurposed content, content migration, content services, learning management content
    
Tribridge
Published By: Wyng     Published Date: Jul 27, 2016
In May 2016, Offerpop commissioned Forrester Consulting to evaluate how marketers view the importance of UGC in building brand awareness and improving marketing and advertising campaigns. Forrester tested the hypothesis that marketers who inspire the creation and sharing of UGC and leverage it at each point of the customer life cycle see significant benefits.
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offerpop, marketing, marketing success, user-generated content, content strategy, forrester, ugc, brand awareness
    
Wyng
Published By: Uberflip     Published Date: Jan 20, 2016
The demands on today's marketers are changing. Marketers are now expected to show their value and clearly understand how their efforts are affecting a business' bottom line.
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uberflip, data, marketing, content, content marketing, business technology
    
Uberflip
Published By: InfoPro Learning     Published Date: May 24, 2017
Learning content is an investment and with most companies having a portfolio of over $18 million tied up in content, this represents a significant investment. Unfortunately, this investment depreciates at an alarming rate. In fact, most content is completely unusable for any number of reasons after only four years. Infopro Learning has created a guide that helps companies to extend the shelf life of their content using a modernization strategy. This strategy not only applies to the one-time effort of updating legacy content, but it also provides information about how to future-proof new content. In addition, companies that follow the modernization strategy can significantly decrease content production costs and timelines by leveraging evergreen content that already exists in their training portfolio.
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elearning, content development, learning content development, learning strategy, content modernization, web based training, corporate training, training programs, training content, content library, wbt
    
InfoPro Learning
Published By: BrightCove     Published Date: Dec 12, 2008
With the explosive growth of online video, many marketers are experimenting with a variety of distribution strategies. Discover how you can quickly, easily develop the right distribution strategy for your online video content. The right distribution strategy can increase traffic to your website, build a more widely known and influential brand, and tap into previously unreachable customer bases.
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brightcove, online video, online video distribution, search engine optimization, viral, syndication, revenue sharing, knowledge management, enterprise applications
    
BrightCove
Published By: Percussion     Published Date: Jun 11, 2013
Building a business case for investing in your web content strategy, whether through technology, additional people, or new processes will require that you justify to your senior executives that the investment will pay dividends. Use the folloing paper, and the four models that are presented here, as a framework to help guide your own investment justification process.
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cms, cms best practices, cms software, content marketing, content marketing platform, digital content management, content marketing platform, wcms, wcms software, web based cms, website cms
    
Percussion
Published By: Hyland Software     Published Date: Dec 17, 2013
Businesses are discovering how to create efficiencies and meet constantly evolving business needs with an enterprise content management (ECM) solution. Make ECM work for your organization by researching best practices and knowing your options.
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emc, enterprise content management, emc solution, automated processing, workflow, integration, emc strategy, onbase, hyland software, knowledge management, enterprise applications, data management
    
Hyland Software
Published By: Hyland Software     Published Date: Dec 17, 2013
Unlike a basic document management system, ECM goes beyond storing and retrieving content to provide functionality that supports business initiatives. Multiple document types are captured, integrated, processed and measured to streamline workflows.
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emc, enterprise content management, emc solution, automated processing, workflow, integration, emc strategy, onbase, hyland software, knowledge management, enterprise applications, data management
    
Hyland Software
Published By: Hyland Software     Published Date: Dec 17, 2013
Businesses are discovering how to create efficiencies and meet constantly evolving business needs with an enterprise content management (ECM) solution. Make ECM work for your organization by researching best practices and knowing your options.a
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emc, enterprise content management, emc solution, automated processing, workflow, integration, emc strategy, onbase, hyland software, business technology
    
Hyland Software
Published By: Xyleme     Published Date: May 06, 2015
There is an enormous gap between the level of mobile work and the level of mobile learning taking place. Many companies are trying to increase their focus on mobile learning initiatives, but feel like it is an insurmountable task. Xyleme can help. Read our lightpaper, “Delivering Learning to an Increasingly Mobile and Flexible Workforce,” to learn: • The potential hurdles companies must overcome when taking learning mobile • Best practices when considering mobile learning solutions for your organization • A better approach to delivering flexible, mobile content.
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learning content management, mobile learning, content strategy, learning content delivery, learning content management system, content reuse
    
Xyleme
Published By: Xyleme     Published Date: May 06, 2015
Mobile learning doesn't have to be out of reach. We have developed this list of six best practices for taking your learning content mobile to help you start thinking about what it takes to go mobile the right way.
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learning content management, mobile learning, content strategy, learning content delivery, learning content management system, content reuse
    
Xyleme
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