The EU General Data Protection Regulation (GDPR) has arrived. Every company doing business with
European customers regardless of location must make considerable governance, people, process,
and technology changes to comply with the new rules. While companies have made progress, more work
remains. To succeed, they must tackle key challenges, including data identification, mapping, and access
management. Despite the work ahead, forward-looking businesses understand GDPR is an opportunity.
This is a transformation for a data-savvy world, with the potential to yield enhanced customer and
business benefits. Investment in solutions with data privacy, security, and compliance offerings that can
protect data no matter where its stored on-premises and in the cloud can ease companies along
their readiness journeys and help them achieve and sustain compliance from May 25, 2018, and onward
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
Get higher quality, more accurate location data and a safer, more profitable fleet by choosing the right location services provider. The true value of a location platform comes from bringing together multiple data sources and presenting them in a meaningful way. Using a platform approach, you can help customers differentiate their service, increase margins and increase safety. So, in this guide, we cover the four key considerations for choosing a mapping and location service platform to ensure a high quality, accurate mapping service for you and your customers.
Download the eBook
Oracle Fusion Tap, a native iPad application, allows access to CRM data anytime and anywhere. Learn how Fusion Tap enables collaboration with colleagues and customers, usage of mapping and social networking applications, and more, all from your iPad.
Oracle Fusion Tap, a native iPad application, allows access to CRM data anytime and anywhere. Learn how Fusion Tap enables collaboration with colleagues and customers, usage of mapping and social networking applications, and more, all from your iPad.
Get higher quality, more accurate location data and a safer, more profitable fleet by choosing the right location services provider. The true value of a location platform comes from bringing together multiple data sources and presenting them in a meaningful way. Using a platform approach, you can help customers differentiate their service, increase margins and increase safety. So, in this guide, we cover the four key considerations for choosing a mapping and location service platform to ensure a high quality, accurate mapping service for you and your customers.
Download the eBook
Published By: Qualtrics
Published Date: Oct 02, 2018
Customer journey mapping is a major component of any customer experience program.
Of course, a key part of mapping the customer experience includes identifying key moments of
truth or moments of consumer brand interaction that shape brand perception and loyalty.
In the digital age, many key moments of truth for your customers are happening online. This means
that more and more of your consumers, brand perceptions and attitudes will be based on purely
digital interactions (in-app, website, wearable tech, etc.). This has made understanding your
customers digital interactions an essential part of any customer experience program. It has been
said that VOC programs without a web presence engage only 2% to 10% of those who interact
with their website (marketing sherpa). As we move into the future, this trend will continue.
We know that mobile is an inherent part of todays digital experience. Global mobile and tablet
internet usage just exceeded desktop use for the first time (GS StatCoun
[Template] Achieve your goals by successfully mapping common sources of customer struggle to the right engagement opportunities. With ever changing customer expectations and behaviors in the new Guided Economy, Crate and Barrel decided to build a competitive advantage to improve customer experience, engagement, and acquisition across mobile and desktop shoppers.
By mapping struggle to engagements, digital channels are used to help shoppers select the right products, complete orders, or process payment transactions in a PCI-compliant environment.
Achieve your goals by successfully mapping common sources of customer struggle to the right engagement opportunities. With ever changing customer expectations and behaviors in the new Guided Economy, a Large National Insurance provider decided to build a competitive advantage to:
improve customer experience
boost engagement
escalate lead acquisition
increase conversion across digital platforms
By mapping struggle to engagements, digital channels are used to help customers select the right products, complete web forms, or become new customers.
Published By: SRC,LLC
Published Date: Jun 01, 2009
To mine raw data and extract crucial insights, business decision‐makers need fast and comprehensive access to all the information stored across their enterprise, regardless of its format or location. Furthermore, that data must be organized, analyzed and visualized in ways that permit easy interpretation of market opportunities growth, shifts and trends and the business‐process changes required to address them. Gaining a true perspective on an organization’s customer base, market area or potential expansion can be a challenging task, because companies use so many relational databases, data warehouse technologies, mapping systems and ad hoc data repositories to gather and house information for a wide variety of specialized purposes.
Published By: iKnowtion
Published Date: Nov 09, 2011
The financial services marketplace has changed dramatically, prompting many to review their marketing strategies. Find out how market segmentation, customer profitability, and customer mapping were used to help this company deliver desirable value propositions to customers.
Do you know what the compliance issues are for your organization and the technology solutions you might consider? Download this guide to learn what you need to know.
Published By: Meltwater
Published Date: Oct 14, 2015
What can you do to make sure your content gets noticed? While many companies are spending an inordinate amount of time and money crafting and promoting content for prospects and customers, 60% to 70% of this B2B content goes unused. Its time to explore the nuances of customer motivation and decision-making and find those moments when we can inspire and engage our customers. Download our e-book on mapping content to complex and unpredictable customer journeys, by Douglas Karr, founder of the Marketing Technology Blog.
Published By: VisiStat
Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
Achieve your campaign performance goals by successfully mapping campaigns to the right engagement opportunities. With ever changing customer expectations and behaviors in the new Guided Economy, engage your customers throughout their online journey.
By mapping campaigns to customer engagements, digital channels are used to help guide customers to conversion through a campaign centered approach.
