At IBM Watson Marketing, we believe deeply in this practice and have dedicated a large effort to provide some of this critical data to marketers. The newest IBM Watson Marketing annual report of marketing benchmarks is bigger and better than ever with mobile marketing metrics data in addition to email marketing metrics. This year’s report includes traditional benchmark metrics such as email marketing open, click-through and unsubscribe rates, as well as email client and device data and engagement/read rates. New this year to the report are delivery and message frequency metrics for SMS and open and clickthrough rates for mobile push messages.

As digital business evolves, however, we’re finding that the best form of security and enablement will likely remove any real responsibility from users. They will not be required to carry tokens, recall passwords or execute on any security routines. Leveraging machine learning, artificial intelligence, device identity and other technologies will make security stronger, yet far more transparent. From a security standpoint, this will lead to better outcomes for enterprises in terms of breach prevention and data protection. Just as important, however, it will enable authorized users in new ways. They will be able to access the networks, data and collaboration tools they need without friction, saving time and frustration. More time drives increased employee productivity and frictionless access to critical data leads to business agility. Leveraging cloud, mobile and Internet of Things (IoT) infrastructures, enterprises will be able to transform key metrics such as productivity, profitabilit

To keep your organization and your data safe, it is crucial to consider forward-thinking approaches to cybersecurity. In this e-book, we discuss how you can augment your existing website infrastructure or within a data center with security measures in the cloud for a more robust security posture. We share Akamai’s approach to cloud security as well as those of other vendors. We then take a closer look at some commonly used, but sometimes misleading, metrics — so you can make more educated decisions about the best solutions for your needs.

Customer service metrics help us track how well we perform in our primary customer service mission—achieving and maintaining high customer satisfaction. To achieve this mission, we need data to understand our operations and the customer experience. Fortunately, lots of data is available these days. All the metrics for measuring this data are valuable, but which ones do we rely on to effectively measure our success and guarantee that we’re making smart business decisions? Which metrics make the difference when it comes to ensuring customer satisfaction? We’ve created this guide to help your business find those answers.

In recent years, it seems like technology is changing faster than it used to in decades past. As employees devour newer technologies such as smartphones, tablets, wearables, and other devices, and as they become more comfortable with solutions such as Dropbox and Skype, their demands on enterprise IT intensify. Plus, management and other decision makers are also increasing their demands on enterprise IT to provide more infrastructure with less cost and time. Unfortunately, enterprise IT organizations often don’t see much, if any, associated increases in funding to accomodate these demands.

Watch our webinar, 4 Steps to Building a Customer Satisfaction Engine. SurveyMonkey's Director of Customer Success, Jeffrey Coleman, will show you how to: - Ask questions that yield actionable data - Scale follow-up actions and improvements - Analyze survey data and get key metrics - Close the loop by turning data into action

Oracle has just announced a new microprocessor, and the servers and engineered system that are powered by it. The SPARC M8 processor fits in the palm of your hand, but it contains the result of years of co-engineering of hardware and software together to run enterprise applications with unprecedented speed and security. The SPARC M8 chip contains 32 of today’s most powerful cores for running Oracle Database and Java applications. Benchmarking data shows that the performance of these cores reaches twice the performance of Intel’s x86 cores. This is the result of exhaustive work on designing smart execution units and threading architecture, and on balancing metrics such as core count, memory and IO bandwidth. It also required millions of hours in testing chip design and operating system software on real workloads for database and Java. Having faster cores means increasing application capability while keeping the core count and software investment under control. In other words, a boost

Oracle has just announced a new microprocessor, and the servers and engineered system that are powered by it. The SPARC M8 processor fits in the palm of your hand, but it contains the result of years of co-engineering of hardware and software together to run enterprise applications with unprecedented speed and security. The SPARC M8 chip contains 32 of today’s most powerful cores for running Oracle Database and Java applications. Benchmarking data shows that the performance of these cores reaches twice the performance of Intel’s x86 cores. This is the result of exhaustive work on designing smart execution units and threading architecture, and on balancing metrics such as core count, memory and IO bandwidth. It also required millions of hours in testing chip design and operating system software on real workloads for database and Java. Having faster cores means increasing application capability while keeping the core count and software investment under control. In other words, a boost

After talking to 27 leading CFOs, the Economist Intelligence Unit finds that the finance team’s data analytics skills put the CFO in the driving seat of digital change.The result is that the CFO has a new responsibility to: • Help other business units meet their digital ambitions•Make relevant data visible across the business• Develop goals and metrics for digital success

To keep your organization and your data safe, it is crucial to consider forward-thinking approaches to cybersecurity. In this e-book, we discuss how you can augment your existing infrastructure within the data center with security measures in the cloud for a more robust web security posture. We also share Akamai’s approach to cloud security as well as those of other vendors. We then take a closer look at some commonly used, but sometimes misleading, metrics — so you can make more educated decisions about the best solutions for your needs.

" One thing is clear: the old way of running IT just won’t work in the new business environment.Truth is, preparing your IT department (and your company) to be agile, cost-efficient, metrics-driven, and flexible will require a change in how you operate. To support new business processes, you would do well to turn to a converged system, like HP ConvergedSystem for Virtualization. In this paper, we look at the greatest challenges faced by IT departments, and how traditional configurations, processes, and organizations are poorly-equipped to handle today’s workplace. We discuss the benefits of converged systems that are engineered to handle virtualized workloads. Finally, we look at HP ConvergedSystem for Virtualization as a simple and effective way for businesses to optimize their data center infrastructure and processes to better meet business needs."

This white paper focuses on communicating metrics to the board of directors.

This white paper focuses on communicating metrics to the board of directors.

In the past, Enterprise IT managed the back of?ce…the data center…the systems that kept the business running. Today, there is a mandate for IT to adopt a new role—one that speaks a common language with the business. This new IT mans the storefront, interacts directly with customers and thinks beyond uptime metrics to give equal consideration to cost, spend, quality and consumption.

Why investing in better business intelligence tools is critical to your success

Agile and Lean are built on a foundation of continuous improvement: You need to inspect, learn from and adapt your performance to keep improving. Enhancing performance begins with having accurate, comprehensive data. The multitenant architecture of CA Agile Central is uniquely positioned to provide access to anonymized industry benchmarking data from tens of thousands of agile teams. CA Agile Central Insights capabilities, part of a CA Agile Central Unlimited Edition subscription, provide performance metrics and benchmarking data for individual teams, teams of teams and even whole business units, departments and organizations.

HR leaders hear lots of talk about "getting a seat at the table" among the leadership functions of an organization. But what does "getting a seat" really mean? Simply put, CEOs are demanding a more strategic approach in managing today's workforce needs, as well as in planning for future needs. As an HR leader, how can you take ownership of the talent strategy in your organization? It's time for you to find out. Talent can move the needle in your organization. By exploring six best practices that all HR leaders should follow, this complimentary guide shows you how to earn the respect of fellow business leaders. Download it today.

From data to intelligence in 5 simple steps. The best place, we suggest, is with expert, practical guidance. Download this informative resource.

Technology plays an integral role in enabling businesses to have access to insightful analytics. By providing metrics on core workforce facts, workforce financials, productivity and performance, talent development and succession and human capital risk, companies are able to identify those 10- 15 metrics most important to business goals. This will enable them to present the Board of Directors with a comprehensive and concise story of workforce capabilities. The best place, we suggest, is with expert, practical guidance. Download this informative resource.

The finance team’s data-analytics skills put CFOs in the driving seat of digital change. Read the Economist Intelligence Unit (EIU) report now to learn: • How finance helps other business units meet their digital ambitions • Why finance need to make data visible across the business • Why it’s important to develop metrics for digital success

Baseball has always collected in-game data. However, until recently, fans didn’t have easy access to the various statistics that coaches used for key decisions important for the development of the players and success on the baseball field. It’s not unlike how traditional business intelligence is delivered. Data and reports are set aside for a few experts who determine what is important for you. Today, baseball statistics are widely available during broadcasts on TV, PCs and mobile devices. Basic data displays like inning and score are enhanced with metrics meaningful to students of the game, such as pitch speed, strikeout percentages and hit zones. It’s a good example of vital information being delivered in real-time, on demand and in context.

Operating finance and HR in silos leaves your organization with incomplete data, inconsistent metrics, and strategic uncertainty. Fortunately, you don’t have to settle for silos. Read this whitepaper to learn eight key benefits of bringing finance and HR together in one system.

The data in this report is based on metadata from Vectra customers and prospects who opted to share detection metrics from their production network environments.

The financial services industry has unique challenges that often prevent it from achieving its strategic goals. The keys to solving these issues are hidden in machine data—the largest category of big data—which is both untapped and full of potential. Download this white paper to learn: *How organizations can answer critical questions that have been impeding business success *How the financial services industry can make great strides in security, compliance and IT *Common machine data sources in financial services firms

One of the biggest challenges IT ops teams face is the lack of visibility across its infrastructure — physical, virtual and in the cloud. Making things even more complex, any infrastructure monitoring solution needs to not only meet the IT team’s needs, but also the needs of other stakeholders including line of business (LOB) owners and application developers. For companies already using a monitoring platform like Splunk, monitoring blindspots arise from the need to prioritize across multiple departments. This report outlines a four-step approach for an effective IT operations monitoring (ITOM) strategy. Download this report to learn: How to reduce monitoring blind spots when creating an ITOM strategy How to address ITOM requirements across IT and non-IT groups Distinct layers across ITOM Potential functionality gaps with domain-specific products