earned content

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Published By: Uberflip     Published Date: Jul 17, 2019
Tune in to this demo webinar to understand how Uberflip can help you master content experience and accelerate buyers through the funnel with personalized content journeys that make the most of your hard-earned clicks. You’ll walk away from this webinar knowing how Uberflip helps you: — Create and manage the content experience for the whole buyer journey, at scale. — Accelerate your buyer journey with engaging experiences that compel your audience to binge and self-educate. — Gather intelligence surrounding your audience and how they engage with your content, so you can constantly optimize how they experience it.
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Uberflip
Published By: Adobe     Published Date: Jul 04, 2016
Of course customers want great content, but understanding what defines great isn’t so easy. Adobe surveyed 12,000 customers worldwide about their content cravings and learned what it takes to make content irresistible.
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content, content management, customer experience, customer interaction
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Of course customers want great content, but understanding what defines great isn’t so easy. Adobe surveyed 12,000 customers worldwide about their content cravings and learned what it takes to make content irresistible.
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content, content management, customer experience, customer interaction
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Of course customers want great content, but understanding what defines great isn’t so easy. Adobe surveyed 12,000 customers worldwide about their content cravings and learned what it takes to make content irresistible.
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content, content management, customer experience, customer interaction
    
Adobe
Published By: Olapic     Published Date: Jun 05, 2018
Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.
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user generated content, content marketing, marketing trends, visual marketing, video marketing, brand building, brand marketing, social media marketing, customer marketing, increasing engagement, visual content, brand building, customer marketing, earned content, digital marketing strategies
    
Olapic
Published By: IBM     Published Date: Aug 08, 2012
Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.
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paid media, owned media, earned media, social media, ibm, social analytics, pay per click, ppc, advertising, sponsored content, cognos, text analytics, unica, spss, natural language processing, nlp, business technology
    
IBM
Published By: Sitecore     Published Date: Sep 10, 2015
The Five Crucial Lessons Learned In Content Management System Selections analyst report from Digital Clarity Group will help you discover key research findings from stakeholders who have recently been through a CMS selection process and survived, meeting their organizations' needs.
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cms, sitecore, vendor selection, cms selection process
    
Sitecore
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