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Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Everybody in marketing is chasing today’s consumers as they hop from channel to channel on their digitally empowered customer journeys. Some marketers are more successful than others. Brands with integrated omnichannel touchpoints can let customers start researching a product on their laptop, receive related advertising on social, ask questions on chat, make the purchase on their phone, and pick up the product at their nearest store.
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Selligent Marketing Cloud
Published By: ttec     Published Date: Jul 24, 2019
Let’s face it: in today’s B2B landscape, the buyers call the shots. Buyers today are proactive, research their own options, and often include many decision makers rather than just one who can be wooed on a golf course or over dinner. So, where does that leave the salesperson? To succeed in this new landscape, sales professionals must understand how the buyer’s journey has changed and unlock the advantages that data analytics and statistical modeling can offer. Sales and marketing teams must also learn how to align their efforts to present a truly coordinated experience. Read this paper to learn how to take advantage of untapped opportunities for helping sales teams evolve in today’s buyer-empowered landscape.
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ttec
Published By: Esker     Published Date: Jan 08, 2019
Customer service is, was and always will be a top priority for companies. But today’s digital age has given rise to a new kind of customer with far different expectations — making customer service more complex than ever. Here’s the good news: By aligning People, Process & Technology (PPT), you can not only meet these new expectations, but exceed them by providing a more personalized and proactive customer experience. In this ePaper, you’ll learn how order processing automation helps you: • Create a more engaged, empowered staff • Eliminate low-value tasks like data entry • Provide 100% visibility into every order processed
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Esker
Published By: Dell APAC     Published Date: May 16, 2019
To compete in the digital era, organizations require a skilled and highly productive workforce, empowered by the right technology. Technology decision makers must match highly functional technology to the needs of every worker, enabling each person to have an experience that is productive and fulfilling, while taking organizational competitiveness to the next level. It’s a straightforward mandate, but is not always easy for technology decision makers to achieve.
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Dell APAC
Published By: Dell APAC     Published Date: May 25, 2019
To compete in the digital era, organizations require a skilled and highly productive workforce, empowered by the right technology. Technology decision makers must match highly functional technology to the needs of every worker, enabling each person to have an experience that is productive and fulfilling, while taking organizational competitiveness to the next level. It’s a straightforward mandate, but is not always easy for technology decision makers to achieve.
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Dell APAC
Published By: Dell APAC     Published Date: May 25, 2019
To compete in the digital era, organizations require a skilled and highly productive workforce, empowered by the right technology. Technology decision makers must match highly functional technology to the needs of every worker, enabling each person to have an experience that is productive and fulfilling, while taking organizational competitiveness to the next level. It’s a straightforward mandate, but is not always easy for technology decision makers to achieve.
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Dell APAC
Published By: Dell APAC     Published Date: May 25, 2019
To compete in the digital era, organizations require a skilled and highly productive workforce, empowered by the right technology. Technology decision makers must match highly functional technology to the needs of every worker, enabling each person to have an experience that is productive and fulfilling, while taking organizational competitiveness to the next level. It’s a straightforward mandate, but is not always easy for technology decision makers to achieve.
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Dell APAC
Published By: Dell APAC     Published Date: May 25, 2019
To compete in the digital era, organizations require a skilled and highly productive workforce, empowered by the right technology. Technology decision makers must match highly functional technology to the needs of every worker, enabling each person to have an experience that is productive and fulfilling, while taking organizational competitiveness to the next level. It’s a straightforward mandate, but is not always easy for technology decision makers to achieve.
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Dell APAC
Published By: Dell APAC     Published Date: May 25, 2019
To compete in the digital era, organizations require a skilled and highly productive workforce, empowered by the right technology. Technology decision makers must match highly functional technology to the needs of every worker, enabling each person to have an experience that is productive and fulfilling, while taking organizational competitiveness to the next level. It’s a straightforward mandate, but is not always easy for technology decision makers to achieve.
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Dell APAC
Published By: Spectrum Enterprise     Published Date: Jun 05, 2019
The success of every business is driven by the quality of its connections, whether with clients, employees, investors, suppliers, manufacturers or other key stakeholders. Increasingly, these relationships are measured through data-driven analytics, enhanced through video communication, and empowered through cloud computing and collaboration. As the volume of data grows, so do bandwidth requirements.
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Spectrum Enterprise
Published By: Oracle     Published Date: Feb 24, 2015
Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience and provide them with the personal experiences they deserve. Read the marketing essentials guide now.
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data center design and management, business technology, data center
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
In order to appeal today’s empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
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oracle, trends, marketing message, structure, cloud, data, team structure, customer, forrester research, shift, market
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
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oracle, marketing cloud, essentials, content, strategy, business objectives, target audience, engagement, metrics, topics, categories, demand, promotion, data, awareness, sales, retention, business technology
    
Oracle
Published By: LogMeIn     Published Date: Mar 19, 2015
Within today’s competitive environment, where customers are more empowered than ever, organizations are looking to differentiate themselves from the competition and reduce customer churn through improvements in customer satisfaction. A recent Forrester survey found that 86% of decision-makers rank their customers’ experience as one of the top strategic priorities, and that 68% want to be customer service leaders in their industry. How does today’s customer support organization manage to respond? The answer lies in building a better support desk that will let you do more with less without sacrificing on support quality or end-user satisfaction. Wondering where to start? You may want to read these five tips.
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customer experience, customer satisfaction, customer service, customer support
    
LogMeIn
Published By: Dell EMC     Published Date: Oct 10, 2019
To compete in the digital era, organizations require a skilled and highly productive workforce, empowered by the right technology. Technology decision makers must match highly functional technology to the needs of every worker, enabling each person to have an experience that is productive and fulfilling, while taking organizational competitiveness to the next level. It’s a straightforward mandate but is not always easy for technology decision makers to achieve. To shed light on today’s digital-era workforce and its needs, Dell commissioned a study that is the subject of this report. The survey probes the requirements of users, patterns of work, and the desires and frustrations of workers in their quest to maximize their ability to contribute to their organizations. Learn more about Dell solutions powered by Intel®.
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Dell EMC
Published By: Zendesk Ltd     Published Date: Sep 11, 2018
Customers have caught on that support interactions are getting better. When they reach out, they’ve come to expect an instant response that says “we’re here for you”. When they want information, it’s expected to be accurate, up-to-date, and easily accessible. Essentially, they come to expect efficiency during support interactions. As a result, businesses are becoming more cognizant of their self- service offerings. Customers want to be left feeling empowered; it’s even better when they can do so on their own. Self-service saves time for agents, cuts down on organizational costs, and leaves the customer with a positive outlook of a brand. This eBook delves into how AI can enhance your customer self-service offerings with automatically-generated knowledge bases, content cues for your service agents, and chatbots.
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customer service, customer experience, artificial intelligence, chatbots, self-service
    
Zendesk Ltd
Published By: Oracle     Published Date: Nov 27, 2017
Customer service has an opportunity to be a much more strategic weapon for businesses that understand its power. To do this means moving away from what has traditionally been viewed as a back-end operation and cost center to what is now being viewed as a brand-focused profit center. The primary driver of this sea change is engaged and empowered consumers, who want to get the answers to their questions anytime, anywhere, on any device they choose.
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communications, telecom, financial services, insurance, technology, retail, wholesale distribution, manufacturing, discrete, consumer goods
    
Oracle
Published By: Bazaarvoice     Published Date: Apr 30, 2014
The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever. Learn to prepare for the new environment and how to measure your success.
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consumer-centric, consumer engagement, brand messaging, marketing landscape, empowered consumers, r&d
    
Bazaarvoice
Published By: Blue Coat Systems     Published Date: Jul 18, 2013
Several years ago, a transformation in IT began to take place; a transformation from an IT-centric view of technology to a business-centric view of technology that Forrester refers to as business technology (BT). This transformation has a profound impact on the role of the CIO. The CIO must now view himself or herself as a business enabler. He or she must focus on continuously aligning with business objectives, improving delivery capability to support business processes that bring new products and services to market more quickly, fostering innovation, and reducing costs through improved performance. In this custom Technology Adoption Profile (TAP), the data confirms this trend.
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security, technology, business technology, cio
    
Blue Coat Systems
Published By: Oracle     Published Date: Oct 29, 2015
The rise of the empowered customer has converged B2B and B2C e-commerce. Despite similarities in the challenges faced by firms in both categories, B2B firms differentiate themselves by using content as a key lever to help buyers do their jobs. This report provides an overview of how B2B and B2C commerce are converging and what B2B firms must do to better interact with today’s business buyers.
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oracle, aberdeen convergence brief, b2b, b2c commerce, networking, knowledge management, enterprise applications, business technology
    
Oracle
Published By: Akamai Technologies     Published Date: Jul 02, 2019
Customer identity and access management (CIAM) is increasingly important for brands to deliver the seamless, secure digital experiences demanded by empowered consumers. As part of its Identity and Access Management Playbook, Forrester Research provides guidance to build a customer-obsessed IAM team that has the technical skills, business influence, and interpersonal attributes to architect a CIAM strategy and roll it out across functional groups. Read the full report to learn critical considerations to make your CIAM team effective. Report highlights: ? Four essential roles for your CIAM team ? Why sharing and integrating customer data across organization barriers is critical for success ? The most important technical, business, and interpersonal skills to look for in CIAM candidates
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Akamai Technologies
Published By: Skillsoft     Published Date: Apr 27, 2015
To compete in today’s global marketplace, employees at every level of your organisation need to understand the risks associated with a broad spectrum of compliance issues and feel empowered to make the right decisions - even when no one is watching.
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skillsoft, conduct programme, compliance training programme, workplace, risk, compliance issues, culture of workplace, elearning, learning management system
    
Skillsoft
Published By: Oracle     Published Date: Oct 07, 2015
Read to learn how to sell more and sell better in the age of the Empowered Customer!
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Oracle
Published By: Oracle     Published Date: Mar 15, 2016
The rise of the empowered customer has converged B2B and B2C e-commerce. Despite similarities in the challenges faced by firms in both categories, B2B firms differentiate themselves by using content as a key lever to help buyers do their jobs. This report provides an overview of how B2B and B2C commerce are converging and what B2B firms must do to better interact with today’s business buyers.
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Oracle
Published By: Schneider Electric     Published Date: Jun 03, 2019
New digital technology makes it feasible to integrate process control and safety instrumented functions within a common automation infrastructure. Download the white paper to learn more.
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smart control, empowered operators, optimized assets, future of automation, reliability, safety, cybersecurity, operational profitability, ecostruxure plant, process automation, profitable safety, defence in depth, industrial automation, process control, process systems
    
Schneider Electric
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