franchise paid search

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Published By: Location3     Published Date: Sep 04, 2018
Location3 client Mountain Mike’s Pizza and their franchisees face significant competitive challenges when advertising on Google, which ultimately requires the need to be both incredibly efficient with campaign setup and incredibly precise when managing bids and local budgets. A quick Google keyword search for “pizza near me” in Mountain Mike’s home state of California yields over 58,000,000 results (“pizza delivery” yields 56,000,000) and often features a predictable set of ad results from industry giants like Domino’s and Pizza Hut, among others. Suffice it to say that buying “pizza”-related terms in AdWords can get incredibly expensive, incredibly quickly, if a local franchisee’s budgets and bids are not managed with precision. When you combine that fact with limited location-level advertising budgets, our team atLocation3 was presented with a significant challenge in helping Mountain Mike’s Pizza generate increases in customer pizza orders while simultaneously ensuring that ad spen
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marketing, local marketing, franchise, franchisor, digital marketing, multi-location businesses, mountain mike's pizza, paid search
    
Location3
Published By: Location3     Published Date: Feb 07, 2019
In our experience as franchise marketers, Local Ad Fund dollars provide a solid foundation for paid search campaigns that drive consistent, high quality-low cost, leads. However many franchisees and local business owners could be doing more to support established corporate search marketing campaigns, ultimately capturing the maximum search interest for their services within their markets, driving increased local revenue.
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marketing, local marketing, franchise, franchisor, digital marketing, local store revenue, franchise paid search
    
Location3
Published By: Location3     Published Date: May 29, 2019
LOCALACT was created by Location3 to scale local digital marketing programs to drive positive business results for franchisees and local businesses, while providing complete transparency into local marketing performance for all users. LOCALACT helps business owners promote their locations with targeted paid advertising, manage their online presence, respond to reviews and clearly understand how their marketing dollars are driving actual business results. Franchisees and business owners enrolled with LOCALACT can access a variety of performance metrics by logging into their online dashboard at any time, including: • Paid Search & Paid Social Advertising • Listing Insights & Health • Customer Reviews & Responding • Site Traffic & Search Visibility
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digital advertising, digital marketing, local marketing, marketing, franchise, frachisor, multi-location business, marketing platform
    
Location3
Published By: Location3     Published Date: Aug 31, 2018
Location3 client Mountain Mike’s Pizza and their franchisees face significant competitive challenges when advertising on Google,which ultimately requires the need to be both incredibly efficient with campaign setup and incredibly precise when managing bids and local budgets. A quick Google keyword search for “pizza near me” in Mountain Mike’s home state of California yields over 58,000,000 results (“pizza delivery” yields 56,000,000) and often features a predictable set of ad results from industry giants like Domino’s and Pizza Hut, among others. Suffice it to say that buying “pizza”-related terms in AdWords can get incredibly expensive, incredibly quickly, if a local franchisee’s budgets and bids are not managed with precision. When you combine that fact with limited location-level advertising budgets, our team atLocation3 was presented with a significant challenge in helping Mountain Mike’s Pizza generate increases in customer pizza orders whilesimultaneously ensuring that ad spend c
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