gleanster

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Published By: Gleanster Research     Published Date: Aug 30, 2013
Learn how content management and WebSphere Commerce integration puts the power of real-time website updates in the hand of marketers and removes dependence on IT for small changes.
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Gleanster Research
Published By: Gleanster Research     Published Date: Aug 30, 2013
Supercharge your online shop! By combining the First Spirit CMS and IBM WebSphere Commerce you get the freedom and flexibility you need to establish a meaningful and personalized consumer experience across almost any touch-point. That means more flexibility and more revenue.
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Gleanster Research
Published By: Gleanster Research     Published Date: Aug 30, 2013
WebSphere Commerce and content management integration allows retail marketers to quickly make changes in the ecommerce platform directly from within the content management system. No coding. No dependence on IT. Find out how with e-Spirit.
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Gleanster Research
Published By: Gleanster Research     Published Date: Oct 22, 2013
This Deep Dive analyst insight from Gleanster research explores what local marketing automation is and why is it unique & different from traditional campaign execution tools.
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Gleanster Research
Published By: Gleanster Research     Published Date: Oct 22, 2013
This Deep Dive from Gleanster research will explore why some marketing technologies may not be the best solution for distributed marketers and how an merging class of technology called “local marketing automation” is enabling corporate marketing to oversee brand consistency and simultaneously give local marketers autonomy and control over communications to their local target audiences.
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Gleanster Research
Published By: Gleanster Research     Published Date: Oct 26, 2013
This Deep Dive research study from Gleanster explores how Top Performing organizations are using a new class of multi-channel campaign management technology called "local marketing automation" to empower local / regional marketers with marketing technology while simultaneously maintaining corporate control over the brand.
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Gleanster Research
Published By: Gleanster Research     Published Date: Nov 08, 2012
This comprehensive 30pg benchmark report explores how companies are implementing and augmenting CRM/SFA platforms with lead management and sales automation capabilities to maximize the value of CRM investments.
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crm, customer relationship management, sfa, salesforce automation, sales, operations, salesforce, sfa, sales optimization, sales manager, sales director, sales research, sales process, sales effectiveness
    
Gleanster Research
Published By: Gleanster Research     Published Date: Dec 11, 2012
Have you ever wondered if your organization is getting the most out of CRM? This 30 page analyst report from Gleanster Research explores best practices for augmenting CRM to optimize sales success.
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Gleanster Research
Published By: Gleanster Research     Published Date: Aug 30, 2013
According to Gleanster Research, 83% of Top Performing organizations rank the online customer experience as a top 2 source of competitive advantage in 2013. This research study explores success strategies for Web Content Management and Marketing Automation Integration.
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Gleanster Research
Published By: Gleanster Research     Published Date: Aug 30, 2013
Delivering a more personalized and engaging customer experience across digital channels is a critical concern for Top Performing organizations. Why? Because Top Performers are 7 times more likely than Everyone Else to recognize the online customer experience as a top three source of competitive advantage.
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Gleanster Research
Published By: Gleanster Research     Published Date: Aug 30, 2013
Top Performers are early adopters of technologies that allow marketers to remove dependencies from third-party resources (such as IT) to impact the customer experience online – and it’s paying off. Today, technologies like web content management (WCM) and marketing automation are giving marketers control over the customer experience and real-time behavior-driven engagement.
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Gleanster Research
Published By: Gleanster Research     Published Date: Nov 06, 2012
For major corporations, these new data management and visualization tools can supplement their core BI initiatives, providing a friendlier front end that builds on existing investments. For smaller organizations, these tools may be the only ones they need. In this 38-page benchmark report, you'll learn how Top Performers use Agile Business Intelligence.
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gleanster, agile business, business, technology, data, business technology
    
Gleanster Research
Published By: Gleanster Research     Published Date: Dec 11, 2012
This comprehensive 30pg benchmark report from Gleanster Research outlines exactly how Top Performing companies are embracing Agile BI.
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business technology
    
Gleanster Research
Published By: Gleanster Research     Published Date: Nov 21, 2013
Have you considered creating an online customer community for your brand? This benchmark report from Gleanster Research explores how and why Top Performing organizations invest in Online Customer Communities.
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Gleanster Research
Published By: Gleanster Research     Published Date: Nov 21, 2013
This benchmark report from Gleanster Research showcases the benefits of Online Customer Community Solutions. You'll learn what to look for, how to overcome challenges, as well as analyst commentary on the full vendor landscape.
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Gleanster Research
Published By: Gleanster Research     Published Date: Dec 06, 2012
Let's face it: When it comes to business intelligence (BI), a lot of organizations today are mouse hunting with an elephant gun.
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Gleanster Research
Published By: Gleanster Research     Published Date: Dec 11, 2012
Some of the largest and most preeminent BI solution providers today are creating a lot of noise about big data.
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business technology
    
Gleanster Research
Published By: Gleanster Research     Published Date: Aug 01, 2013
The new Marketing Automation Gleansight Benchmark report from Gleanster research is here! Find out how Top Performing organizations are investing in Marketing Automation. This 22 page insight packed market research report features best practices from 220 organizations.
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Gleanster Research
Published By: Gleanster     Published Date: Nov 10, 2011
This Gleansight benchmark report is based on the experiences of 387 companies and includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape with descriptions, rankings and analysis of 39 solution providers. Social intelligence is being increasingly used today to describe the next rung on the evolutionary ladder of listening to and acting upon consumer conversation on the social web. That rung maps to a number of technology innovations. Chief among them are improved capabilities around analyzing and integrating all sources of voice-of-the-customer data to generate more actionable insights. Social intelligence also speaks to an emerging corporate mindset regarding the strategic importance of social data and the need to better capitalize upon it. This Gleansight benchmark report reveals how Top Performers are achieving success when it comes to the incessant quest to extract customer insights and take actions that ultimately translate into revenue growth, cost reduction, risk reduction and relationship enhancement.
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social intelligence, marketing, social media, gleanster
    
Gleanster
Published By: Gleanster     Published Date: Dec 14, 2011
This benchmark report is 26 pages and is based on the experiences of 319 companies. It includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape section with company descriptions, analyst commentaries and comparative rankings for 47 technology solution providers.
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gleanster, marketing, email marketing, personalization, b2b, customers, email campaigns
    
Gleanster
Published By: Gleanster     Published Date: Jan 18, 2012
This Gleansight benchmark report examines the common characteristics of top performing companies. It looks at how they're maximizing the value of their investment in marketing automation, by putting not only the right technologies in place but also the right business processes, organizational culture and resources, and performance metrics.
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gleanster, marketing, marketing automation, software, automation software, data
    
Gleanster
Published By: Gleanster     Published Date: Mar 14, 2012
B2B marketers operate in a world where the ability to dynamically serve up relevant website content at the so-called "moment of truth" has traditionally presented a monumental challenge. This 8-page Deep Dive analyst report explores the promise of what Gleanster terms Real-time Website Content Versioning.
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gleanster, marketing, b2b, market research, lead generation, traditional marketing
    
Gleanster
Published By: Gleanster     Published Date: Jul 26, 2012
This Deep Dive analyst report looks at the experiences of more than 75 retailers and consumer brands that have outperformed their industry peers with respect to their mobile marketing initiatives. It explains that much of this improvement can be attributed to the notion of Mobile Relationship Management.
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marketing, mobile marketing, gleanster, mobile relationship, emerging marketing
    
Gleanster
Published By: Gleanster     Published Date: Aug 01, 2012
This Deep Dive analyst report uncovers seven best practices for creating a social media engaged sales engine. These practices don't extol social media as a fluff tool, useful in creating warm fuzzies among customers and prospects. Instead, they outline the use of social media for selling and closing business, and they can be tested against revenue, average deal size, lead conversion and bid-to-win ratio metrics.
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social media, gleanster, sales, marketing, sales engine, digital, digital media, interactive media
    
Gleanster
Published By: Gleanster Research     Published Date: Nov 10, 2011
This Gleansight benchmark report is based on the experiences of 229 companies and includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape with descriptions and analysis of 32 solution providers. Most organizations today have business intelligence (BI) tools or at least some way of churning out reports. Fewer have a true business intelligence strategy or a well-architected BI platform for generating actionable insights. Broadly considered, BI encompasses all aspects of gathering, storing, cleansing, analyzing and distributing data. This Gleansight benchmark report reveals how Top Performers are justifying their investments in next-generation BI capabilities, how they're overcoming implementation and organizational hurdles, and how, as a result of their investments, they're now able to make more timely and better informed business decisions across multiple organizational functions.
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gleanster, business, benchmark, business intelligence, roi
    
Gleanster Research
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