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Published By: IBM     Published Date: May 16, 2017
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing.
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technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
    
IBM
Published By: IBM     Published Date: May 16, 2017
Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift – the convergence of physical and digital customer interactions – which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.
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customer experience, digital perforamnce, it performance, digital experience, digital experience monitoring
    
IBM
Published By: IBM     Published Date: Jun 07, 2017
One of the biggest challenges for IT today, is that it is being asked to enable digital transformation and innovation within enterprises but is held back with aging, legacy infrastructure that does not scale and lacks the capabilities the business requires. Watch this video to hear IDC analyst Chandana Gopal’s viewpoint on why organizations need to create a modern B2B integration technology environment.
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b2b, idc, b2b integration, digital transformation
    
IBM
Published By: IBM     Published Date: Jun 07, 2017
IDC analyst Chandana Gopal shares the reasons as to why the line of business is critical in helping create a modernized B2B architecture that is scalable, reliable, and can quickly adapt to changing business requirements.
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b2b integration, b2b architecture, scalability, business adaptation, webinar
    
IBM
Published By: IBM     Published Date: Jul 31, 2017
Read this Magic Quadrant for EFSS report by Gartner to see how the EFSS vendors, including Box shown as a leader in the Magic Quadrant, are increasingly addressing digital workplace enablement to improve modern user productivity and cloud-based content collaboration for the creation of a digital workplace
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gartner magic quadrant, digital workplace, could-based content, collaboration
    
IBM
Published By: IBM     Published Date: Aug 23, 2017
A rewarding customer experience is the central aim for luxury gift company 1-800-Flowers.com: a fast, intuitive shopping process helps keep consumers loyal to its brands. Working with IBM, the company has built a master data management (MDM) system that helps deliver a more seamless experience to shoppers across multiple brands and channels.
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1-800-flowers, case study, ibm, consumer, brand loyalty
    
IBM
Published By: IBM     Published Date: Sep 11, 2017
A partnership for the next generation of project automation
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automation anywhere, webinar, project automation
    
IBM
Published By: IBM     Published Date: Oct 16, 2017
This white paper examines how some of the ways organizations use big data make their infrastructures vulnerable to attack. It presents recommended best practices organizations can adopt to help make their infrastructures and operations more secure. And it discusses how adding advanced security software solutions from IBM to their big-data environment can fill gaps that big-data platforms by themselves do not address. It describes how IBM® Security Guardium®, an end-to- end solution for regulatory compliance and comprehensive data security, supports entitlement reporting; user-access and activity monitoring; advanced risk analytics and real-time threat detection analytics; alerting, blocking, encryption and other data protection capabilities, as well as automated compliance workflows and reporting capabilities, to stop threats.
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security, big data, ibm, data protection
    
IBM
Published By: IBM     Published Date: Oct 26, 2017
Threats to your digital assets are everywhere. They’re constant. So you build defenses to keep them out. But like a carpenter framing a new addition to a house, you want to regularly step back from working on the details for a full view of your work. Do the enterprise security measures you’ve built do a complete job of protecting against intrusions? Or have you left any gaps that allow bad actors an easy way in? When you check all the possibilities, you might be surprised.
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data protection, sensitive data, data security, identity governance, digital assets
    
IBM
Published By: IBM     Published Date: Oct 26, 2017
Not long ago, job roles were relatively easy to define and control. A person was an “accountant” or a “graphic designer” or a “business partner.” But as organizations grew and business software became more sophisticated, new roles were added. “Accountant, New York” might require different access to applications and data than “Accountant, Chicago.” The challenge comes from the recent explosion in the numbers and types of business roles.
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identity governance, entitlements, authorized users, orphan accounts, business activities
    
IBM
Published By: IBM     Published Date: Oct 26, 2017
Improper user access to applications can expose an organization to cyber attacks, with wide-ranging financial, social, public relations and legal implications for a compromised enterprise. To address these risks—and to meet regulatory requirements for authentication, data privacy and security—organizations sometimes find themselves wrestling with complex and costly access-management approaches.
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critical data, access security, user experience, it strategy, identity federation
    
IBM
Published By: IBM     Published Date: Oct 26, 2017
These days, fraudsters have it easier than ever. The volume of devices commonly in use and the numbers of applications and websites accessed daily have grown so large so fast that organizations can be overwhelmed in trying to protect their resources and their users. The result? Innocent—but sometimes devastating—errors. An organization may deploy only partial measures to protect against threats. And users may actively work around protection to avoid cumbersome security procedures.
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malware detection, fraud protection technology, user behavior, threat intelligence, fraud indicators
    
IBM
Published By: IBM     Published Date: Oct 26, 2017
With the growing demand of business for tighter communication and collaboration with external parties such as business partners and customers, IT has to provide the technical foundation for such integration. Web Access Management and Identity Federation are key technologies for that evolution. They enable organizations to manage access both from and to external systems, including cloud services, in a consistent way. Organizations have to move forward towards strategic approaches to enabling that integration, in support of the Extended and Connected Enterprise.
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access management, identity federation, it strategies, security, infrastructure
    
IBM
Published By: IBM     Published Date: Oct 26, 2017
Identity and access management exists for one critical reason—security. Organizations need to make certain the right people have access to the right resources to do their jobs—and that people without proper authorization can’t get in. In an era the IBM X-Force security team recently described as experiencing “an ever-upward trend of more attacks, more leaked records and more varied threats,” security is a critical function for business as well as IT.
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access manager, security, cloud service, microsoft office 365, it strategies
    
IBM
Published By: IBM     Published Date: Oct 26, 2017
Many organizations face access management chaos. As applications and resources have spread across on-premise data centers and multiple cloud providers, users are often accessing these resources from anywhere and on multiple devices. These simultaneous trends have left access management systems fragmented and access polices inconsistent, resulting in an environment that is expensive to maintain and challenging to secure.
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access management, integrated platform, cloud security, enterprise security, data security
    
IBM
Published By: IBM     Published Date: Oct 26, 2017
Authentication is the beating heart of security. The most fundamental action in all of IT is to identify “who you are”—and authentication is the building block that answers that question. Now more than ever, IT teams must do everything they can to ensure that users are who they say they are, and that their credentials have not been stolen. IT is in state of crisis, with hundreds of millions of identities stolen annually. For system administrators, it’s crucial to know which users have the right to access a given resource, and whether unauthorized users have tried to get in.
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user authentication, mobile multi factor authentication, data flows, security, it strategies
    
IBM
Published By: IBM     Published Date: Oct 26, 2017
When choosing among providers of identity and access management as a service (IDaaS), a great place to start is evaluating your own organization’s IAM needs. Create a personalized list of your identity and access management (IAM) needs and determine if IBM® Cloud Identity Service is right for you. With this checklist, you will be able to determine if your needs match up with the benefits of IBM Cloud Identity Service.
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iam, idaas, web access management, cloud based security, governance administration, enterprise grade identity
    
IBM
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