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Published By: IBM APAC     Published Date: Jun 13, 2017
In this interactive document, we present the key results from the IBM Institute for Business Value’s recent report “Redefining Markets: Insights from the Global C-suite Study – The CMO perspective,” and examine how IBM and SAP can help CMOs meet the challenges of marketing in a digital world.
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cmo, digital era, ibm, sap, c-suite, study, digital transformation
    
IBM APAC
Published By: IBM     Published Date: Oct 20, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
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ibm, business analytics, marketing, cmo, digital strategy, business technology, research
    
IBM
Published By: IBM     Published Date: Apr 11, 2016
Automating for Digital Transformation: Tools-driven DevOps and Continuous Software Delivery in the Enterprise. Learn why companies are adopting DevOps to speed software delivery and innovation Understand why “speed with quality” is the real challenge of Continuous Delivery and the importance of automation Explore DevOps best practices and automation tools in place at high performing companies
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ibm, ibm urbancode, cloud, digital transformation, ema study, devops, software development
    
IBM
Published By: IBM     Published Date: Apr 12, 2016
The digital transformation that organizations are striving for today requires a mindset of "no limits" in terms of securely exposing critical business assets for internal and external consumption. In order to be an agile, digital business, enterprises need to seamlessly connect across hybrid environments, applications, data and processes, keeping a keen eye on an open cloud strategy. They also need a secure integration framework to provide controlled access, a single dashboard providing performance insights, and easy access to digital assets for your developers. This webcast will explore all of these areas in depth, to support your enterprise's quest to become a next-generation digital business.
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ibm, digital business, api economy, api management, apim, api, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Apr 17, 2012
IBM social content management provides content in context -- to share ideas, locate expertise, and access relevant knowledge via professional social networks.
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ibm, social content, social media, technology, digital content, business technology
    
IBM
Published By: IBM     Published Date: Feb 02, 2016
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
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ibm, sports, marketing, data, analytics, digital marketing
    
IBM
Published By: IBM     Published Date: Apr 11, 2016
Automating for Digital Transformation: Tools-driven DevOps and Continuous Software Delivery in the Enterprise. Learn why companies are adopting DevOps to speed software delivery and innovation - Understand why “speed with quality” is the real challenge of Continuous Delivery and the importance of automation - Explore DevOps best practices and automation tools in place at high-performing companies
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ibm, ibm urbancode, cloud, digital transformation, ema study, devops, software development
    
IBM
Published By: IBM     Published Date: Oct 12, 2015
This IBM-commissioned profile of government information management professionals examines the challenges of dealing with the increase in digital and unstructured content as well as the roles that shared capture service and improved case management.
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ibm, forrester, digital, engagement, forrester technology, information management, software development, it management, knowledge management, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Jan 06, 2016
Replay of the September 24, 2015 webcast on API Economy & API Management with speaker George Nealon, IBM API Economy and Integration Sales Manager Worldwide.
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ibm, digital, business, cloud strategy, applications, data. integration
    
IBM
Published By: IBM     Published Date: Aug 08, 2016
Imagine expanding your business and monetizing your bank's data. Imagine bringing services together and delighting customers. API's can connect your bank to a whole ecosystem of business. With innovative thinking and exploration your bank can capitalize on API's in the new digital economy.
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ibm, api, api economy, integration, application program interface, cloud, middleware, banking, digital innovation, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Aug 08, 2016
IBM API Connect is a comprehensive management solution that addresses all four aspects of the API lifecycle: create, run, manage and secure. This makes API Connect far more cost-effective than limited point solutions that focus on just a few lifecycle phases and can end up collectively costing more as organizations piece components together. Download this datasheet and find out how IBM API Connect can help your organization.
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ibm, api, api economy, integration, application program interface, cloud, middleware, digital transformation, ibm api connect, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Aug 08, 2016
Learn how YES BANK is reaching more customers in API economy. Digital banking requires applying new technologies to reach new customers. YES BANK approach of using APIs in Mobile banking is helping them reach new customers and open new markets and participating in the API economy.
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ibm, api, api economy, integration, application program interface, cloud, middleware, banking, digital innovation, yes bank, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Nov 17, 2016
IBM API Connect is a comprehensive management solution that addresses all four aspects of the API lifecycle: create, run, manage and secure. This makes API Connect far more cost-effective than limited point solutions that focus on just a few lifecycle phases and can end up collectively costing more as organizations piece components together. Download this datasheet and find out how IBM API Connect can help your organization.
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ibm, api, api economy, integration, application program interface, cloud, middleware, digital transformation, ibm api connect, knowledge management, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Nov 28, 2016
Explore The Forrester Wave™: API Management Solutions, Q4 2016 Your digital transformation is powered by the creation, running, and management of APIs. This year, IBM was named a leader in The Forrester Wave™: API Management Solutions, Q4 2016 The Forrester Wave™: API Management Solutions, Q4 2016. View the reprint of the report to see why Forrester recognized IBM and why we believe IBM is the best partner for you as you further your API management goals, and your digital transformation.
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ibm, middleware, api, api economy, api management solutions, enterprise applications
    
IBM
Published By: IBM     Published Date: Mar 17, 2015
Read Gartner Inc.'s latest report on Digital Commerce solution providers and learn how IBM's capabilities, strategies, strengths and challenges stack up against others. Understand the key capabilities of a digital commerce solution, and learn why IBM is cited as a leader.
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digital commerce, ibm, digital commerce software, digital commerce platform, demandware
    
IBM
Published By: IBM     Published Date: Apr 26, 2016
Restoring connections: How telecommunications providers can reboot the customer experience IBM has more than 22,000 experts working in the Telecommunications industry, delivering solutions to more than 200 major communications service providers globally. IBM’s telecommunications capabilities are backed by a global network of telecom solution labs, research labs and innovation centers to support its offerings in the area of analytics, cloud, mobility, network optimization, digital transformation and global integration. IBM continues to invest significantly in key acquisitions to add expertise and capabilities that enable its clients in the telecommunications space.
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ibm, ibm institute for business values, telecommunications, customer experience, communications service providers, csp, customer relationship, business technology, telecom
    
IBM
Published By: IBM     Published Date: Jul 29, 2016
Read this Forrester report to learn how digital intelligence can help you combine insights from existing, new and emerging channels to drive timely, customer-obsessed decision-making. Get an up-close look at the disruptive nature of digital intelligence technology and find out how to continuously improve customer engagement.
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ibm, commerce, cx experience, digital intelligence, customer engagement, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Aug 16, 2016
In this executive report, based on cumulative research over the past five years by the IBM Institute for Business Value we will explore how the emergence of digital technology, and the increasing willingness of consumers to use it, has disrupted the retail industry at virtually every level – from shoppers, to megastores, to digital to social media, and more. Further, we will provide recommendations that can enable retailers to position themselves to slice through this disruption and provide seamless, omnichannel customer experiences and conversations that can help build customer loyalty, create value and positively impact the bottom line.
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ibm, commerce, retail, customer analytics, ibm institute for business value, digital technology, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Oct 27, 2016
A unique point-of-view prepared by IBM Digital Foundation services on how we can help improve application and system performance while reducing costs
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ibm, leadership, ibm digital foundation, innovation, system performance, knowledge management, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Nov 10, 2016
Today’s Digital Business needs a strategy for business content – one that spans the creation, capture, activation and analysis of it – which assures security, compliance with regulations, and minimizes risk. This session will confront content chaos and its impact on business agility. We will share stories from IBM customers who are using business content solutions to deliver on the promise of the Digital Business today. Many are using ECM Centers of Competency to bring together all stakeholders in the business to create a unified vision for information management across all departments and all forms of data and content, whether on-premises, mobile, or in the cloud.
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ibm, analytics, ecm, digital business, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Apr 21, 2017
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
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ibm, senior marketing decision makers, audience targeting, digital experiences, branding
    
IBM
Published By: Group M_IBM Q1'18     Published Date: Feb 09, 2018
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time. IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
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digital experience, ibm digital, digital experience software
    
Group M_IBM Q1'18
Published By: IBM     Published Date: May 09, 2018
Does the future of digital trust lie in artificial intelligence (AI)? Join the conversation between Valerie Bradford, product marketing manager at IBM Security, and Andras Cser, vice president and principal analyst serving security and risk professionals at Forrester, to discover how AI is changing the landscape of digital identity. Key takeaways: Understand how AI is helping organizations respond to current changes in the threat landscape. Examine how companies are using AI to establish trust in digital identities. Hear how AI is changing the end-to-end customer journey by improving the digital experience.
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digital trust, security, digital identity
    
IBM
Published By: Sprinklr     Published Date: Sep 28, 2017
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
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customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
Published By: Sprinklr     Published Date: Sep 28, 2017
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
Tags : 
customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr
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