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Published By: IBM     Published Date: Oct 15, 2013
Discover the four key dimensions to personalized web marketing, and learn from the real life successes of enterprises that have made the personalized web a core part of their growth strategies.As you can see, web marketing can achieve comparable success when you make the four personalization steps your own.
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ibm unica, click-throughs, personalizing web experience, customer needs, data sources, specific site analyses, across channels, sales and marketing opportunities, online and offline, customer interests, website traffic, referring sites, referring keywords, ibm smarter commerce
    
IBM
Published By: IBM     Published Date: Jul 09, 2014
Interactive guide to provide insights on the key actions to take to take to safeguard your reputation by security and resilience investments.
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ibm, it risk management, risk management, reputational management, outsourcing, managed services, risk mitigation, security, it management
    
IBM
Published By: IBM     Published Date: Aug 08, 2014
The holistic, integrated fraud-prevention platform from Trusteer, an IBM company, effectively protects financial institutions against the full range of attack vectors responsible for the majority of online and cross-channel fraud, including account takeover.
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fraud detection, finance, account takeover, cybercrime, fraud prevention
    
IBM
Published By: IBM     Published Date: Oct 14, 2014
Interactive guide to provide insights on the key actions to take to take to safeguard your reputation by security and resilience investments.
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it risk management, it security, resilience investments, enhanced brand value, security, it management
    
IBM
Published By: TreeHouse Interactive     Published Date: Jul 27, 2010
This quick guide-written by marketing automation expert Ardath Albee details practical strategies and tactics to use in retaining customers.
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treehouse, marketing automation, b2b, b2c, branding, objectives, nurturing, channel relationships
    
TreeHouse Interactive
Published By: Comcast Business     Published Date: Jan 15, 2015
Technology evolves at breakneck speed, and it plays an increasingly important role in the success of all types of businesses, regardless of size.
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comcast, technology, business, blueprint, plan, start-up, start, future, strategy, needs, requirements, cloud, backup, data, communication, collaboration, accounting, payroll, servers, network
    
Comcast Business
Published By: IBM     Published Date: Aug 20, 2013
In many ways, today’s web marketers are like blindfolded shopkeepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off. Whether your shop is real, virtual, or a combination of the two, the more complete your customer vision, the greater the value you can provide to them and the greater value they will deliver to your bottom line.
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personalization, real time personalization, web personalization, marketing, web experience, data, analytics, site analytics, data sources, marketing opportunity, business technology
    
IBM
Published By: Introhive     Published Date: Sep 24, 2013
Connections exist throughout your entire organization. These connections can be leveraged with warm introductions to eliminate the need for cold calling into those key prospects and accounts. Download this white paper to discover how your relationship capital can increase ROI.
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relationship capital, increasing roi, closing deals, sales
    
Introhive
Published By: IBM     Published Date: Aug 20, 2013
In many ways, today’s web marketers are like blindfolded shop-keepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off. Whether your shop is real, virtual, or a combination of the two, the more complete your customer vision, the greater the value you can provide to them and the greater value they will deliver to your bottom line.
Tags : 
personalization, real time personalization, web personalization, marketing, web experience, data, analytics, site analytics, data sources, business technology
    
IBM
Published By: Polycom     Published Date: Jan 06, 2015
This document will outline five easy steps to create awareness, increase utilization and expedite adoption of video collaboration across your organization. You’ve recently added video to your communications environment. Now the real challenge begins –getting your company to actually use the solution. What is the best way to launch and promote video collaboration internally? Which departments or groups should you be targeting? What are the keys to maximizing usage levels? What are the major concerns surrounding video, and how do you overcome them?
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train, video, network, telecommuting, mobility, on-demand webinar, polycom, collaboration, guide, networking, it management, knowledge management, enterprise applications, data management, human resource technology
    
Polycom
Published By: Bronto     Published Date: Jul 16, 2012
Transactional messages are the most opened among message types. Find out the keys that will let you take advantage of this and drive more revenue from your transactional messages.
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bronto, marketing, email marketing, marketing campaigns, social media, customer
    
Bronto
Published By: Business.com     Published Date: Jun 03, 2009
Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts - simply and effectively - with this Business.com whitepaper. Download to learn more today!
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business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
    
Business.com
Published By: PulseLearning     Published Date: Sep 26, 2013
We reveal Four Keys to Success for Channel Enablement. What are the risks? Where does it go wrong?
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PulseLearning
Published By: Symantec Corporation     Published Date: Feb 25, 2014
The efficacy of code signing as an authentication mechanism for software depends on the secure storage of code signing private keys used by software publishers. Companies that are diligent and willing to invest in the appropriate security measures can make the compromise of their private keys highly unlikely. This white paper describes recent security breaches and why they may have happened, along with best practices, especially for the Windows platform, which can help to safeguard the private keys associated with code signing certificates.
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symantec, stuxnet, cyber-attack, security, certificate authority
    
Symantec Corporation
Published By: Symantec Corporation     Published Date: Jun 24, 2014
The efficacy of code signing as an authentication mechanism for software depends on the secure storage of code signing private keys used by software publishers. Companies that are diligent and willing to invest in the appropriate security measures can make the compromise of their private keys highly unlikely. This white paper describes recent security breaches and why they may have happened, along with best practices, especially for the Windows platform, which can help to safeguard the private keys associated with code signing certificates.
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security, code signing, software, private keys, software development
    
Symantec Corporation
Published By: Meltwater     Published Date: Apr 13, 2016
Everyone needs something to strive for to keep them on track. When you (or your boss) is wondering if you’re doing a good job, key performance indicators (KPIs) are there to answer the question and nudge you to even greater heights.
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marketing, data, best practices, business optimization, public relations, communications
    
Meltwater
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Market expansions are a viable strategy when a company’s growth in an existing market has stalled. However, marketers often rely on intuition and qualitative data to inform decisions around market fit and size. In this whitepaper, marketing technology expert, David Raab, explores how the shift in data and predictive solutions streamlines the market expansion process. The paper will reveal 4 keys to a successful market expansion, common mistakes to avoid, and show marketers how to win customers in new market segments.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition, segmentation, targeting, real-time analytics, total addressable market, multi-channel optimization, pipeline prioritization, predictive scoring, lead prediction, account targeting, predictive intelligence, marketing intelligence
    
Radius Intelligence
Published By: ISYS     Published Date: Aug 21, 2009
ISYS Search Software's Founder Ian Davies discusses the keys to realizing maximum value from your enterprise search implementation.
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search engine, search, desktop search, enterprise software, davies, isys, isys search
    
ISYS
Published By: OutlookSoft     Published Date: Aug 21, 2009
Your company's success is predicated on making the right moves and staying competitive. A vital component of your success is the creation and execution of an actionable plan that supports your strategic goals and drives business decisions. Read this white paper to learn more.
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business plan, bpm, business process management, business management, competitive edge, business planning, outlook soft, outlooksoft, finance
    
OutlookSoft
Published By: PTC     Published Date: Nov 27, 2007
Defining an effective Internet and domain name strategy is vital to any business — especially small- or medium-sized businesses which have limited development and promotional budgets. From defining this strategy, to understanding the keys to Web promotion, here is vital information that every entrepreneur should know.
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web development, web site, web marketing, buy domains, buydomains, web site design, site promotion, seo, domain name, hosting, web site design, website design
    
PTC
Published By: Customer Chemistry     Published Date: Nov 14, 2006
Read this white paper to learn about the six keys to a structured approach to planning and implementation of a predictive analytics infrastructure.  Find out how you can turn customer intelligence data into actionable information for improving the accuracy, efficiency and success of your targeting efforts.
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customer intelligence, business intelligence, marketing intelligence, customer research, predictive analytics, analytics, infrastructure, customer data, data mining, customer chemistry, enterprise applications
    
Customer Chemistry
Published By: Business Intelligence Inc.     Published Date: Nov 18, 2006
Surprisingly low-cost technology MSSO/SD4E transforms Excel into an incredibly powerful and completely secure Business Intelligence tool capable of quickly and easily manipulating and analyzing live data directly from multiple, disparate data sources, generating even the most complex and sophisticated analytical reports with a simple keystroke.
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business intelligence, business analytics, excel, business intelligence inc., analytical applications, analytics, enterprise applications
    
Business Intelligence Inc.
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