lead management optimization

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Published By: Dell EMC EMEA     Published Date: Feb 28, 2019
As diverse organizations seek to implement data-driven strategies, the personal computer in all its varieties remains the key workforce productivity tool. IT leaders must guide PC management across the entire PC lifecycle to enable users to work most effectively. Today, IT leaders address the PC lifecycle across a continuum from control to transformation. Control is geared to optimization, while transformation focuses on the business impact of technology. Download this white paper to learn more about Dell solutions powered by Intel®.
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Dell EMC EMEA
Published By: Anaplan     Published Date: Mar 05, 2015
Many sales organizations continue to operate as they have for years: At headquarters, executives work with sales leaders to set revenue targets for the year. Sales teams receive top-down goals, which cascade across product lines, channels and other business dimensions. The end result is an account-level target, which is assigned to a sales rep. Because most companies do not have an easy way to complete this process—nor do they use a common system of record—they must resort to the quickest and easiest mechanism at hand: spreadsheets, a nonscalable, single-dimensional solution that does not handle complete data sets. This approach also poses challenges across key sales management functions, including planning, execution and optimization.
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consolidation, planning, survey, performance, sales, audience, finance, strategic exercise, compliance, software soliutions, knowledge management, business technology
    
Anaplan
Published By: Dassault Systèmes     Published Date: Jul 21, 2017
Obtaining a first-mover competitive advantage or faster time-to-market requires a new wave in analytics. Dassault Systèmes remains a leading innovator in Product Lifecycle Management (PLM) and has invested heavily in analytical technologies to further drive business benefits for its customers in the related areas of planning, simulation, insight and optimization. This white paper examines the challenges peculiar to PLM and why Dassault Systèmes’ EXALEAD offers the most appropriate solution. It also clearly positions EXALEAD PLM Analytics alongside related technologies like BI, data-warehousing and Big Data solutions. Understand and implement PLM Analytics to access actionable information, support accurate decision-making, and drive performance.
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product solutions, lifecycle management, tech products, data management tools, pdm, plm, process automation, product development speed, manufactures
    
Dassault Systèmes
Published By: Epicor     Published Date: Aug 02, 2012
The capabilities that enterprise resource planning (ERP) systems enable in wholesale and distribution have a wide umbrella of influence throughout an organization. Using ERP data to make better business decisions while cutting your costs is only one way you can make the most of your system.
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wholesale distribution, leading wholesalers, leading distributors, erp strategies, erp capabilities, cross functional teams, full visibility, operations and transactions, technology aids, erp modules and extensions, forecasting, demand planning, transportation management, warehouse management, supply chain planning, supplier relationship management, distribution requirements planning, optimization, measurable benefits, social media
    
Epicor
Published By: Eloqua     Published Date: Jan 13, 2012
B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.
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digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation, business to business advertising, social media optimization, b2b lead generation, lead scoring
    
Eloqua
Published By: The Mx Group     Published Date: May 08, 2013
Why are the majority of all sales leads (as many as 80 percent!) never followed up? Download this e-book and discover a 10-step process for transforming your current lead management process from a challenge into a competitive advantage.
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lead management, channel management, opportunity management, sales cycle, sales pipeline, sales-ready leads, sales qualified leads, sql, marketing qualified leads, mql, lead generation & automation, lead nurturing, lead funnel, lead tracking, lead scoring, lead intelligence, lead fulfillment, b2b marketing, b2b sales, sales performance optimization
    
The Mx Group
Published By: Mintigo     Published Date: Oct 20, 2014
Marketers have used predictive modeling for decades. Applications such as response models and media mix optimization have reliably produced 20 to 30% improvements in return on investment. Yet, valuable as they are, these benefits have been marginal improvements in core marketing operations. Marketers could achieve acceptable results using manual techniques or doing without them altogether.
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marketo, marketing operations, marketing automation, marketing analytics, lead scoring, lead nurturing, eloqua, lead management, lead quality, predictive, marketing, improvements, modeling, investment, operation, optimization, application, media mix, eloqua, campaign
    
Mintigo
Published By: Mintigo     Published Date: Oct 20, 2014
netFactor offers a SaaS solution called VisitorTrack that provides clients with actionable intelligence and lead generation from anonymous website visitors. Unlike marketing and sales automation tools that rely on known customer or prospect lists, VisitorTrack helps clients identify companies that are anonymously visiting their website. netFactor used Mintigo’s predictive marketing platform to significantly propel lead engagement.
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marketo, marketing operations, marketing automation, marketing analytics, lead scoring, lead nurturing, eloqua, lead management, lead quality, predictive, marketing, improvements, modeling, investment, operation, optimization, application, media mix, eloqua, campaign
    
Mintigo
Published By: Mintigo     Published Date: Oct 20, 2014
As VP of Demand Generation at DocuSign, Meagen Eisenberg has lots of data noise coming from her various marketing initiatives and little insight into how to use that data to engage her buyers. Her biggest problem is finding qualified buyers for her marketing and sales teams. Meagen turned to Mintigo’s Predictive Marketing Platform to gain insights into what drove her prospect’s buying behaviors.
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marketo, marketing operations, marketing automation, marketing analytics, lead scoring, lead nurturing, eloqua, lead management, lead quality, predictive, marketing, improvements, modeling, investment, operation, optimization, application, media mix, eloqua, campaign
    
Mintigo
Published By: Mintigo     Published Date: Nov 12, 2014
Business success depends on customer experience, and customer experience depends on predictive marketing. Therefore, business success depends on predictive marketing.
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marketo, marketing operations, marketing automation, marketing analytics, lead scoring, lead nurturing, eloqua, lead management, lead quality, predictive, marketing, improvements, modeling, investment, operation, optimization, application, media mix, eloqua, campaign
    
Mintigo
Published By: Mintigo     Published Date: Nov 12, 2014
The promise of predictive technology is to perform deep qualification of accounts and opportunities through data science and automation.
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marketo, marketing operations, marketing automation, marketing analytics, lead scoring, lead nurturing, eloqua, lead management, lead quality, predictive, marketing, improvements, modeling, investment, operation, optimization, application, media mix, eloqua, campaign
    
Mintigo
Published By: Mintigo     Published Date: Nov 12, 2014
Predictive lead scoring is a methodology for ranking leads in order to determine their sales-readiness by using predictive modeling to discover the most accurate and relevant data points for which to score.
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marketo, marketing operations, marketing automation, marketing analytics, lead scoring, lead nurturing, eloqua, lead management, lead quality, predictive, marketing, improvements, modeling, investment, operation, optimization, application, media mix, eloqua, campaign
    
Mintigo
Published By: Mintigo     Published Date: Nov 12, 2014
Predictive marketing is the ability to discover, target, and engage the customers and prospects who are the most likely to buy based on your current customer attributes including their digital activity.
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marketo, marketing operations, marketing automation, marketing analytics, lead scoring, lead nurturing, eloqua, lead management, lead quality, predictive, marketing, improvements, modeling, investment, operation, optimization, application, media mix, eloqua, campaign
    
Mintigo
Published By: Google - SAP     Published Date: Jun 20, 2019
SAP has been ranked a leader in the latest Gartner Magic Quadrant for Sales Performance Management. The Gartner Magic Quadrant for Sales Performance Management (SPM) examines the fast-growing SPM space and helps companies identify the best solutions for driving sales, aligning incentives, automating commissions, and effectively planning your territory and quota strategies. For the third year in a row, SAP is listed the highest and furthest to the right for “Ability to Execute” and “Completeness of Vision”. This marks our sixth year in a row positioned among the leaders. Discover the important trends in SPM solutions that can help you make a buying decision. The report includes: ? A comprehensive evaluation of 11 leading vendors in the SPM space. ? Key trends in sales plan optimization, including why companies are increasingly using AI to achieve more effective sales incentive plans. ? Strategic planning assumptions, including the assumption that 40% of B2B providers with more than 10
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Google - SAP
Published By: Eloqua     Published Date: Sep 28, 2011
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
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digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation, business to business advertising, social media optimization, b2b lead generation, lead scoring
    
Eloqua
Published By: Neolane, Inc.     Published Date: Jan 08, 2010
Learn how DigitalGlobe decreased time-to-market for delivery of personalized, event-triggered campaigns and improved email open rates by 10-15% while reducing bounce-back rates.
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neolane, digitalglobe, marketing automation software, lead management optimization, crm integration, satellite imagery, google earth, mapquest, cross-channel, event-triggered campaign, delivery, email open rate
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Jan 08, 2010
This white paper outlines how B2B marketers can build the foundation for their own lead nurturing programs to increase campaign effectiveness, maintain the interest of prospects through the entire sales cycle, and deliver automated time- and event-triggered inbound and outbound programs.
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neolane, b2b marketer, lead nurturing program, lead generation, campaign, marketing automation, lead management optimization, enterprise marketing software
    
Neolane, Inc.
Published By: CrownPeak     Published Date: Jun 30, 2009
This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
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crownpeak, roi, web content marketing, cms, content management system, web site development, infocenter, hosted services, open source software, project definition, rfp, request for proposal, vendor strengths, os/ databases, hardware, infrastructure, document management, portal, licensing, workflow management
    
CrownPeak
Published By: Mintigo     Published Date: Oct 20, 2014
Imagine you have just finished redesigning your forms and landing pages. Everything looks great for your new website launch and your marketing team is excited. With the campaigns you just created, you’ll generate leads in no time. Eloqua makes this process simple. Now, what comes next? Usually your campaign canvas in Eloqua look like a Barnett Newman painting, simplistic and sparse, or like a Keith Herring drawing, (see right) so complicated that you can’t possibly understand all the details. This is where Mintigo comes in.
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marketo, marketing operations, marketing automation, marketing analytics, lead scoring, lead nurturing, eloqua, lead management, lead quality, predictive, marketing, improvements, modeling, investment, operation, optimization, application, media mix, eloqua, campaign
    
Mintigo
Published By: Mintigo     Published Date: Oct 20, 2014
Some 60% of B2B marketers lack confidence in their lead scoring models due to incomplete data, while 44% say they don’t have enough insight into buying behavior,’ reports Decision Tree Labs in a 2013 study. By leveraging data science and machine learning, marketers can now develop better personas pinpoint the best prospects with predictive lead scoring, and gain insights from enriched account data.
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marketo, marketing operations, marketing automation, marketing analytics, lead scoring, lead nurturing, eloqua, lead management, lead quality, predictive, marketing, improvements, modeling, investment, operation, optimization, application, media mix, eloqua, campaign
    
Mintigo
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