marketing cloud

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Published By: ExactTarget     Published Date: Aug 14, 2014
Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.
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marketing cloud, target, big data, brands, customers, social media, smartphones, always-on
    
ExactTarget
Published By: Oracle     Published Date: Jan 12, 2017
Businesses today expect finance to play an extended role across departments, including IT, human resources, compliance, operations, sales, marketing, and most importantly, corporate strategy.To successfully deliver on this role, the finance function needs to play a bigger and visible role in real-time decision making and continuous planning. This report explores how, using cloud and analytics, finance leaders can leapfrog a few generations of technology and offer mature analytical feature/functionality and skills to the entire organization.
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Oracle
Published By: Oracle     Published Date: Sep 05, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
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roi, marketing, cmo, resources, modern, cloud, digital age, resources
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
In order to appeal today’s empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
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oracle, trends, marketing message, structure, cloud, data, team structure, customer
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
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oracle, marketing cloud, essentials, content, strategy, business objectives, target audience, engagement
    
Oracle
Published By: Adobe     Published Date: Nov 07, 2013
Audi differentiates its brand experience using web content and digital asset management capabilities in Adobe Experience Manager.
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adobe, audi, audi cars, adobe marketing cloud, audi website, latest innovation, brand experience, head of brand portal
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
One of the key objectives of Adobe’s current advertising campaign is to explode the myth that ‘managing websites is hell’. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
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adobe, econsultancy, trends and innovation, content management, customer experience management, driving engagement, brand-building, web content management
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
SPAR Austria Information and Communication Services taps powerful content management and publishing capabilities in Adobe Experience Manager to enhance digital marketing strategies
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adobe, spar, business services, integrated online experiences, spar austria, leading food retail, household consumer goods, multichannel marketing strategy
    
Adobe
Published By: SAP     Published Date: Apr 20, 2017
The ERP market continues to shift rapidly as adoption of cloud-based systems increases and vendors add capabilities. Check out the cutting edge of what vendors are bringing to market, and consider why SAP S/4HANA Cloud software is a leader in enterprise management, professional services, and marketing, as well as a private cloud deployment option.
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nucleus, research, erp, technology, value, matrix, sap
    
SAP
Published By: Adobe     Published Date: Aug 27, 2013
Gartner’s evaluation is based on Adobe Experience Manager, part of the Adobe Marketing Cloud. Adobe is named a Leader and is positioned highest in both Ability to Execute and Completeness of Vision.
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web content management, wcm, wcm vendors
    
Adobe
Published By: Oracle     Published Date: Aug 16, 2013
Steve Romeo, VP of IT and Business Technology Solutions at Breg, a sports medicine company, discusses the benefits of accessing sales information in Outlook or on an iPad with Oracle Sales and Marketing Cloud Service.
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oracle, cloud, sales, breg, information access, marketing cloud service, knowledge management, data management
    
Oracle
Published By: Oracle     Published Date: Aug 15, 2013
Steve Romeo, VP of IT and Business Technology Solutions at Breg, a sports medicine company, discusses the benefits of accessing sales information in Outlook or on an iPad with Oracle Sales and Marketing Cloud Service.
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oracle sales cloud, oracle, cloud, sales, sfa, crm, enterprise applications, business technology
    
Oracle
Published By: Adobe     Published Date: Aug 20, 2014
This report crtically evaluates digital experience providers and identifies the 13 most significant software vendors to research, analyse and score them.
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digital experience, adobe, evaluation of software vendors, choosing your software vendor, content delivery, content management, marketing cloud
    
Adobe
Published By: Oracle     Published Date: Sep 01, 2016
This report examines the marketing challenges and opportunities that can be addressed with analytics, and highlight the advantages of achieving comprehensive analytics in a cloud environment.
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marketing analytics, cloud computing, analytics, cloud
    
Oracle
Published By: Oracle     Published Date: Nov 14, 2016
This webinar shows how to get instant clarity with stunningly visual analysis and self-service discovery using Data Virtualization Cloud Service.
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marketing analytics, cloud, cloud computing, virtualization, cloud service, cloud, analytics, oracle
    
Oracle
Published By: Concerto Cloud Services     Published Date: Dec 18, 2015
This document will guide solution providers through the five main principles necessary to develop a practical, customized cloud transformation strategy designed to support a cloud-first customer offering. These principles include: Financial Considerations to Building a Cloud Model Marketing Approach How To “Sell” the Cloud Technical Strategy Operational Readiness
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Concerto Cloud Services
Published By: Oracle     Published Date: Sep 21, 2015
Lernen Sie mit diesem Bericht wie Sie jedes Erlebnis ihrer Kunden personalisieren können um Interaktion, Werbung und Ertrag zu steigern.
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cloud, oracle marketing cloud, marketing cloud, modern marketing, social marketing, data management, oracle, oracle solutions
    
Oracle
Published By: Adobe     Published Date: Jan 20, 2017
This whitepaper illustrates how with a whole-customer view and the cross-channel marketing capabilities of Adobe Marketing Cloud, you can create one thriving online and offline world all in one place for the experience that exceeds your customers’ expectations.
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Adobe
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
The growing number of MarTech tools available today is overwhelming. Since 2011, this number has increased by 2,567%. With more MarTech options, marketers now have better tools to help them engage customers and deliver results. The hard part is choosing the right MarTech solutions. Get this guide to discover the most common MarTech solutions—and what questions you need to ask of any potential marketing solution provider before you commit.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Marketing automation is quickly becoming a competitive necessity for most organizations. According to a recent Demand Gen Report, 42% of b2b marketers identified marketing automation as the tool they plan to test or deploy in 2016—beyond predictive analysis, account-based marketing, lead nurturing, and attribution modeling. Download this white paper to discover how to use marketing automation to attract, engage, and convert buyers across all marketing channels by streamlining workflow, monitoring social, and managing content.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Accountability in marketing means one thing: Can you deliver on what you promised? The good news is that using a data management platform and data-driven marketing can help you improve accountability—especially when it comes to revenue. Because the more you know about your prospects, the more precisely you can market to them at the moment they’re ready to buy. Get this guide to see how revenue accountability can help you cut marketing costs by reducing waste and dramatically improving your ROI.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of the buyer and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a recent Ascend2 study, the most important objectives of a lead nurturing strategy are to increase conversion rates and sales opportunities. However, 59% of B2B companies say creating relevant content is their biggest obstacle to lead nurturing success. Download this guide to discover even more ways to improve lead nurturing and increase revenue.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
In order for a sales department to trust marketing’s leads, lead scoring needs to be a priority. Without it, many hot leads get tossed out with the cold leads. That’s a waste of time, money, and opportunity. According to the Lenskold Group, 68% of top marketers report lead scoring as most responsible for improving the revenue contribution of content marketing. For more information on how you can use lead scoring to provide your sales team with the most qualified leads, read this guide.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Gone are the days of advertising where marketers were mainly charged with branding, awareness, and recall. Today’s Modern Marketers (and advertisers) must be technology and data-driven experts as well as brand champions and storytellers. eMarketer predicts that programmatic ad spending will be over $20 billion in 2016, more than double the amount seen in 2014. Read this guide to determine how you can use programmatic advertising to deliver a consistent return on your ad investments.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
These days, everyone knows people use multiple channels for shopping, researching products, and communicating with friends and colleagues. Marketers have responded by using a variety of channels to communicate their message. In fact 55% of marketers use at least 10 channels within their marketing channel-mix according to the findings of recent Aberdeen research. The facts are: Utilizing multiple channels has become the ‘new normal.' Simply adding yet another channel within the channel-mix is not enough for marketers to differentiate their business. Instead, savvy marketers distinguish themselves by orchestrating campaigns across all channels to deliver truly personalized and consistent conversations. Download this guide to learn the business value marketers derive by mastering orchestration of omni-channel marketing campaigns. It’ll also reveal several building blocks marketers must use to achieve superior results.
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Oracle Marketing Cloud
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