marketing analytics

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Published By: IBM     Published Date: Aug 07, 2012
View this demo to find out how IBM SPSS® solutions for predictive customer analytics can deliver deep customer insights that help you tune your marketing efforts-effectively and efficiently attracting new customers, nurturing customer relationships and retaining ideal customers. Watch how IBM SPSS software uses existing customer information to help you do the following: Identify your best customers for targeted marketing programs with customer segmentation, cluster and profiling techniques; confidently predict which customers will respond to your offers with powerful predictive models; get more out of every customer interaction by delivering real-time, predictive intelligence to front-line decision makers; and enrich and deepen your customer insight with social media analytics.
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predictive customer analytics, ibm, decision management, consumer insight, customer, crm, customer relationship management, retain customer, grow relationships, rfm analysis, business intelligence, customer wants
    
IBM
Published By: IBM     Published Date: Aug 08, 2012
Every day, people in your organization are struggling to make the right decisions - working with customers, partners, and each other - because they simply can't use all available data. There's too much of it for humans to internalize, understand, and apply in real time. That's why organizations that automate and optimize decisions informed by predictive analytics have a significant advantage over competitors. Read this IBM white paper and discover how decision management can help you effectively leverage your business data to support faster, more-accurate real-time decisions in virtually every area of your business. You can learn the following: the common types of business decisions and how decision management affects them; why most decisions today aren't based on any real business insight; benefits of decision management-what it is and how to adopt it; and the role of predictive analytics in effective decision management.
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ibm, technology, marketing, decision management, data, automation, optimization, business insight, predictive analytics, business technology
    
IBM
Published By: IBM     Published Date: Oct 24, 2012
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making making marketing challenging. Learn more about the decision to match the right message to customer.
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ibm, marketing, analytics, decision, connected customer, real time marketing, decision management, customer experience, business technology
    
IBM
Published By: IBM     Published Date: Oct 24, 2012
Times are rough in the travel and hospitality industry. Customers are moving faster than ever. Whether traveling for leisure or business, they're empowered, knowledgeable and discriminating. Learn about driving revenue and loyalty for the consumer.
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marketing, ibm, smarter analytics, data, travel and hospitality, web analytics, business technology
    
IBM
Published By: IBM     Published Date: Oct 24, 2012
This state of marketing survey for 2012 details marketers' biggest challenges and opportunities reveal the rise of the empowered customer.
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ibm, marketing, data analytics, it partnership, customer experience, customer relationship
    
IBM
Published By: IBM     Published Date: Nov 28, 2012
Learn how Papa Gino's is able to constantly fine-tune its marketing and services efforts and focus on the campaigns and deals that deliver the highest returns using IBM's business analytics to increase productivity.
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case study, ibm, smarter analytics, customer analytics, profitability, papa ginos, customer spend, productivity, customer productvity, business technology
    
IBM
Published By: Adobe     Published Date: Apr 17, 2014
Discover new opportunities for maturing your data practices—and building your business results. You’ll learn how to move beyond mere web analytics to build a more comprehensive marketing analytics approach that includes mobile, social, and offline channels. And you’ll see how your current analytics capabilities compare to those of similar organizations and where you have opportunities for improvement.
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adobe, analytics, marketing, data collection, data automation, marketing automation, web analytics, marketing analytics, data exploration, automation technology, data practices, marketing solutions
    
Adobe
Published By: Adobe     Published Date: Apr 17, 2014
Download the Forrester 2014 Mobile Trends report to discover the trends that are transforming business as we know it—and the strategies you need to gain a competitive edge. You’ll learn about the mobile innovations that will shape 2014, and the overhyped fads that are likely to fizzle.
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adobe, mobile marketing, mobile trends, mobile analytics, customer exngagement, employee processes, mobile strategy
    
Adobe
Published By: Adobe     Published Date: Aug 02, 2017
With the advanced analytics capabilities in Adobe Analytics and the testing and targeting capacity of Adobe Target, it’s easier than ever to realise the potential of data-driven marketing. From creating a complete view of each customer across touchpoints and along their journey, to using predictive analytics, advanced anomaly detection and machine learning to understand behaviours and needs, you can use data to plan, create and optimise the experiences that matter to you and your customers.
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data management, data system, business development, software integration, resource planning, enterprise management, data collection
    
Adobe
Published By: Adobe     Published Date: Aug 02, 2017
With Adobe Analytics and Adobe Audience Manager—both part of Adobe Marketing Cloud—media companies can overcome today’s audience intelligence challenges. Adobe Analytics is an industry-leading solution for applying real time analytics and detailed segmentation across all of your marketing channels. A unified platform and customer ID unlock powerful customer intelligence and help you discover and retain high-value audiences. Make forward-looking decisions with its predictive intelligence capabilities, and find out which of your marketing efforts are paying off with its attribution functionality.
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goals and kpis, data warehouse, resource management, insight loop, content and campaigns, audience optimisation
    
Adobe
Published By: Adobe     Published Date: Aug 02, 2017
Beyond a customer’s digital profile is their real-world identity. Knowing this information and how it fits into the full customer journey is critical. Along with in-store purchase data, you can also gain insight into their brick-and-mortar buying habits, like the time of day they’re most likely to shop, the average time spent in a store, the frequency of their visits or the categories of products for which they shopped.
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digital marketing, personalised content, customer nurturing, cross channel analytics, adobe, in-store interactions
    
Adobe
Published By: Oracle     Published Date: Jan 21, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
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analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Evergage     Published Date: Nov 18, 2013
Evergage increases conversions by helping your website respond in real-time with personalized messages to people based on where they clicked and who they are – all without coding.
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real-time web personalization, data driven marketing, data driven messaging, user engagement, one-to-one marketing, personalized marketing, dynamic content, smart messaging, customer engagement, on site messaging, in app messaging, behavior analytics, target marketing, behavior segmentation, conversion rate experts, cro tools, prevent churn
    
Evergage
Published By: Adobe     Published Date: Dec 08, 2014
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
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mobile objectives, mobile measurements, mobile analytics, mobile effectiveness
    
Adobe
Published By: Adobe     Published Date: Dec 08, 2014
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from bench marking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform your business results.
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digital marketing, marketing analytics, analytics maturity
    
Adobe
Published By: Mintigo     Published Date: Oct 20, 2014
Marketers have used predictive modeling for decades. Applications such as response models and media mix optimization have reliably produced 20 to 30% improvements in return on investment. Yet, valuable as they are, these benefits have been marginal improvements in core marketing operations. Marketers could achieve acceptable results using manual techniques or doing without them altogether.
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marketo, marketing operations, marketing automation, marketing analytics, lead scoring, lead nurturing, eloqua, lead management, lead quality, predictive, marketing, improvements, modeling, investment, operation, optimization, application, media mix, eloqua, campaign
    
Mintigo
Published By: Mintigo     Published Date: Oct 20, 2014
netFactor offers a SaaS solution called VisitorTrack that provides clients with actionable intelligence and lead generation from anonymous website visitors. Unlike marketing and sales automation tools that rely on known customer or prospect lists, VisitorTrack helps clients identify companies that are anonymously visiting their website. netFactor used Mintigo’s predictive marketing platform to significantly propel lead engagement.
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marketo, marketing operations, marketing automation, marketing analytics, lead scoring, lead nurturing, eloqua, lead management, lead quality, predictive, marketing, improvements, modeling, investment, operation, optimization, application, media mix, eloqua, campaign
    
Mintigo
Published By: Mintigo     Published Date: Oct 20, 2014
As VP of Demand Generation at DocuSign, Meagen Eisenberg has lots of data noise coming from her various marketing initiatives and little insight into how to use that data to engage her buyers. Her biggest problem is finding qualified buyers for her marketing and sales teams. Meagen turned to Mintigo’s Predictive Marketing Platform to gain insights into what drove her prospect’s buying behaviors.
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marketo, marketing operations, marketing automation, marketing analytics, lead scoring, lead nurturing, eloqua, lead management, lead quality, predictive, marketing, improvements, modeling, investment, operation, optimization, application, media mix, eloqua, campaign
    
Mintigo
Published By: Mintigo     Published Date: Nov 12, 2014
Business success depends on customer experience, and customer experience depends on predictive marketing. Therefore, business success depends on predictive marketing.
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marketo, marketing operations, marketing automation, marketing analytics, lead scoring, lead nurturing, eloqua, lead management, lead quality, predictive, marketing, improvements, modeling, investment, operation, optimization, application, media mix, eloqua, campaign
    
Mintigo
Published By: Mintigo     Published Date: Nov 12, 2014
The promise of predictive technology is to perform deep qualification of accounts and opportunities through data science and automation.
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marketo, marketing operations, marketing automation, marketing analytics, lead scoring, lead nurturing, eloqua, lead management, lead quality, predictive, marketing, improvements, modeling, investment, operation, optimization, application, media mix, eloqua, campaign
    
Mintigo
Published By: Mintigo     Published Date: Nov 12, 2014
Predictive lead scoring is a methodology for ranking leads in order to determine their sales-readiness by using predictive modeling to discover the most accurate and relevant data points for which to score.
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marketo, marketing operations, marketing automation, marketing analytics, lead scoring, lead nurturing, eloqua, lead management, lead quality, predictive, marketing, improvements, modeling, investment, operation, optimization, application, media mix, eloqua, campaign
    
Mintigo
Published By: Mintigo     Published Date: Nov 12, 2014
Predictive marketing is the ability to discover, target, and engage the customers and prospects who are the most likely to buy based on your current customer attributes including their digital activity.
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marketo, marketing operations, marketing automation, marketing analytics, lead scoring, lead nurturing, eloqua, lead management, lead quality, predictive, marketing, improvements, modeling, investment, operation, optimization, application, media mix, eloqua, campaign
    
Mintigo
Published By: Mintigo     Published Date: Nov 10, 2014
Learn how to leverage the power of big data and predictive analytics to boost your marketing and see how this will allow you to build more robust data models and find buyers faster.
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marketo, marketing operations, marketing automation, marketing analytics, lead scoring, lead nurturing, eloqua, lead management, lead quality
    
Mintigo
Published By: Mintigo     Published Date: Nov 10, 2014
Learn how to find buyers faster with Enterprise Predictive Marketing and see how this will help your business discover ideal prospects that will allow your sales team to work smarter, spend less, & gain more
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marketo, marketing operations, marketing automation, marketing analytics, lead scoring, lead nurturing, eloqua, lead management, lead quality
    
Mintigo
Published By: QuickPivot     Published Date: Jul 02, 2015
While it might feel crazy, complex and cobbled together, the marketing data and technology at your feet are pillars on which to build your brand. The modern marketer will not lurk in dark shadows, doomed to a life of misunderstanding, but will rise up and harness the tools at his fingertips to forever shift the brand/consumer relationship.
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quickpivot, modern marketing, consumer relationships, brand awareness, marketing solutions, data analytics
    
QuickPivot
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