In this whitepaper, learn how Oracle Social Network: -Drives enterprise collaboration through natural Conversations -Enables purposeful social networking without the noise -Builds cross-enterprise knowledge by integrating conversations with CRM, HCM, and other business applications

Curious about how B2B enterprise content marketing has changed in the last year, or how enterprise marketers differ from their peers overall? This report from Content Marketing Institute, MarketingProfs, and Marketo covers tactics, strategies, challenges, budgets, and tools of enterprise B2B marketers in North America.

In this ebook, we define each of those seven elements, and show you what an engagement marketing strategy truly looks like. To learn how you can use engagement marketing techniques in your own marketing, download our ebook: The 7 Principles of Engagement Marketing.

In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app.

A guide for CMOs on designing the marketing organization of the future.

In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.

Learn the 3 steps to bring together your organization’s paid, owned, and earned media and see how you can excel the reputation of your brand and solidify your business as an industry leader.

Learn the step-by-step process of creating an inbound website with SEO & social strategies

The key to success in today's digital marketing ecosphere is personalization. The answer lies within persona-based marketing.

Your recruiting strategy should be an integrated partnership between strategy and tools. There is no secret sauce. However, if you broaden your approach and your definition of recruiting, attraction and connection, the goal of finding the right talent becomes increasingly attainable. Try creating a multi-faceted approach to talent attraction using target audiences and ads. Create a robust strategy to connect with talent in your lead management tool, social network, and career site or recruitment technology system. Be willing to change and try new tactics, even if it means starting small. There are countless ways to approach a truly social strategy for recruitment – when done right; they yield great results that can actually prove ROI. Embrace that recruiting is marketing and change how your team finds, attracts and connects with the next great employee for your company.

This white paper focuses on one element of the marketing plan: content marketing. It covers what should go into a high-functioning content marketing strategy.

A vigorous demand generation program and digital strategy can help a company identify new buyers, distinguish itself from competitors, drive efficiencies, and generate thousands of leads at a fraction of the cost of traditional marketing efforts like trade shows and events.

Read this complimentary report and find out why Marketo was named a leader based on the strength of its current offering, vision, roadmap, and marketplace impact.

This paper is designed to help individuals responsible for portions of their company's websites - PR and IR, professionals, marketing, product and HR managers, to name a few - be more effective.

59% of marketers are using webinars in their B2B content marketing strategy. While they require a significant level of effort to produce, webinars can provide a great return on investment. Fill your content pipeline by repurposing webinar assets into other pieces of content and extending the topic into other formats. Here are 19 pieces of content that can be created from every webinar.

How do you find your audience? How do you reach them? Who's after your business and what is your ultimate goal? When you've decided to commit to email marketing, Benchmark is ready with a step by step strategy guide.

Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.

With close to 40 million smartphone owners and more than 3 billion applications downloaded, the potential of smartphone applications as brand builders and money makers is real! 2ergo's experienced team serves as the first choice for leading brands looking to launch smartphone applications, and we are ideally positioned to help you integrate mobile applications as part of your overall digital marketing strategy.

Voice broadcasting is more than a simple recorded phone message; Download this white paper to learn how marketing and sales professionals are using intelligence voice broadcasting to cut costs, save time and generate leads and revenue.

Learn some simple ways to start assessing your digital presence.

In this whitepaper you'll learn how to optimize your online marketing through best practices and other useful information.

With this guide, you'll learn which specific metrics you should be measuring in Search, Social, Email, and Publicity.

Thanking advocates for their efforts is an important component to Advocate Marketing success. Whether your goal is to motivate advocates to create and share brand content or increase awareness, a comprehensive Thank You strategy is vital in keeping your employee, consumer and blogger advocates engaged and sharing.

Learn how the world of B2B marketing has evolved in recent years and why it is important to create a new marketing strategy for customer relationship management in order to keep up.

CMOs and their marketing teams are squarely in the spotlight as organizations look to them to chart a course across today’s turbulent landscape. The pressure is intense, the scope of the challenge unprecedented.