The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand.

The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand.

The conference and event industry is booming. An online video strategy can help conference and event organizers benefit from various trends. Download your complimentary white paper now and find out more!

The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand.

This white paper suggests there is no doubt that email marketing can be an extremely cost-effective marketing tool, and when used properly can significantly improve a company’s bottom line. It explains that email can be used in every element of the marketing process, and presents a number of benefits that email can deliver as part of an overall marketing strategy.

One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.

Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.

Each year Digital Marketing becomes more targeted and the available products get more detailed in terms of data advertisers can leverage with targeting. With search engines getting more sophisticated and collecting more user data, it’s important to make these considerations within your marketing strategy. Digital Marketing has changed from a few search engines and display networks to now include Social Media platforms, internet radio, video, algorithmic buying, and more. With all of these new tactics available, how can a business decide what is right for them and which channels will be most effective? Here, we will define what it takes to create an effective Digital Marketing Strategy and how we can navigate this complex marketing channel.

Let’s face it: it’s competitive out there in the content marketing crowd. You need a strong content strategy to help you stand out. Building a plan that places webinars at the hub of your marketing is the most sensible approach to spurring growth both now and in the future. This DemandGen report explores how you can leverage webinars to generate a large and loyal following.

To succeed in mobile marketing, analytics must play a crucial role in the development of strategy and prioritizations of marketing spend. But this rigor isn't being consistently applied to this rapidly growing, emerging channel.

Being successful in the mobile channel hinges on the right technology. This whitepaper outlines how to approach your mobile strategy, drive cross-channel activity, and maximize your budget with the right technology foundation to achieve your mobile goals now, and in the future.

Examine the AIDA sales model using the right mobile tools and learn how to empower your sales teams to meet customer expectations and close more deals on the spot

It seems as if mobile email has become the new hot topic among digital marketers. While email itself is full of important questions to as, this is only one aspect of an effective multi-screen email marketing strategy. Watch this video to learn more.

This white paper provides a step-by-step guide for determining your strategy—and the proper mix of marketing channels—in social media.

In this whitepaper, learn how Oracle Social Network: -Drives enterprise collaboration through natural Conversations -Enables purposeful social networking without the noise -Builds cross-enterprise knowledge by integrating conversations with CRM, HCM, and other business applications

Curious about how B2B enterprise content marketing has changed in the last year, or how enterprise marketers differ from their peers overall? This report from Content Marketing Institute, MarketingProfs, and Marketo covers tactics, strategies, challenges, budgets, and tools of enterprise B2B marketers in North America.

In this ebook, we define each of those seven elements, and show you what an engagement marketing strategy truly looks like. To learn how you can use engagement marketing techniques in your own marketing, download our ebook: The 7 Principles of Engagement Marketing.

In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app.

A guide for CMOs on designing the marketing organization of the future.

In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.

Learn the 3 steps to bring together your organization’s paid, owned, and earned media and see how you can excel the reputation of your brand and solidify your business as an industry leader.

Learn the step-by-step process of creating an inbound website with SEO & social strategies

The key to success in today's digital marketing ecosphere is personalization. The answer lies within persona-based marketing.

Your recruiting strategy should be an integrated partnership between strategy and tools. There is no secret sauce. However, if you broaden your approach and your definition of recruiting, attraction and connection, the goal of finding the right talent becomes increasingly attainable. Try creating a multi-faceted approach to talent attraction using target audiences and ads. Create a robust strategy to connect with talent in your lead management tool, social network, and career site or recruitment technology system. Be willing to change and try new tactics, even if it means starting small. There are countless ways to approach a truly social strategy for recruitment – when done right; they yield great results that can actually prove ROI. Embrace that recruiting is marketing and change how your team finds, attracts and connects with the next great employee for your company.

This white paper focuses on one element of the marketing plan: content marketing. It covers what should go into a high-functioning content marketing strategy.