marketo

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Published By: Mintigo     Published Date: Nov 10, 2014
Learn how to leverage the power of big data and predictive analytics to boost your marketing and see how this will allow you to build more robust data models and find buyers faster.
Tags : 
marketo, marketing operations, marketing automation, marketing analytics, lead scoring, lead nurturing, eloqua, lead management, lead quality
    
Mintigo
Published By: Mintigo     Published Date: Nov 10, 2014
Learn how to find buyers faster with Enterprise Predictive Marketing and see how this will help your business discover ideal prospects that will allow your sales team to work smarter, spend less, & gain more
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marketo, marketing operations, marketing automation, marketing analytics, lead scoring, lead nurturing, eloqua, lead management, lead quality
    
Mintigo
Published By: Marketo     Published Date: Mar 11, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
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marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity, small business, large business, vendor
    
Marketo
Published By: Marketo     Published Date: Mar 11, 2014
In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
Tags : 
marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration, middle of the funnel, bottom of the funnel, service level agreements, demographics
    
Marketo
Published By: Marketo     Published Date: Mar 11, 2014
In today’s marketing world, it’s crucial that enterprise marketers not only know how programs are performing, but also possess the data to prove that performance. To demonstrate the effectiveness of their campaigns, marketers need to set the right goals to measure. Read this playbook to learn how to measure and prove marketing ROI to get the proper credit for generating sales meetings and opportunities.
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marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences
    
Marketo
Published By: Marketo     Published Date: Mar 11, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
Tags : 
marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test, conversion rates, testing techniques
    
Marketo
Published By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing, business technology
    
Marketo
Published By: Marketo, INC.     Published Date: Sep 25, 2008
In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more.  Don’t miss these proven tips—watch the free 30-minute Webcast now.
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promo code: wp3, marketing sherpa, marketingsherpa, b-to-b, b2b, b-to-b marketing, b2b marketing, marketing budget, lead generation, demand generation, direct marketing, lead conversion, registration page, registration, landing page, white paper, content, sem, search engine marketing, search marketing
    
Marketo, INC.
Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free marketing Webcast, learn how two very different companies used lead management technology to significantly increase conversion rates—by as much as 500 percent!  Discover: key criteria for selecting a lead management solution... how to get up and running quickly, while avoiding needless costs... how to achieve the marketing results you want—and make it easy to access those numbers anytime.  Find out what lead management can do for your company. View this free Webcast now.
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lead management, marketo, conversion, knowledge management
    
Marketo, INC.
Published By: Marketo, INC.     Published Date: Sep 25, 2008
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.  Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
Tags : 
promo code: wp1, marketing automation, marketo, eloqua, salesforce, saas, crm, customer relationship management, crm integration, leads, lead nurturing, lead scoring, lead qualification, lead filtering, lead follow-up, lead management, lead conversion, inbound leads, raw leads, telesales
    
Marketo, INC.
Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0.  Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more.  Understanding Web 2.0 tactics is a must for B2B marketers who want to compete.  Find out why; listen to this free podcast now.
Tags : 
using digital, promo code: wp2, marketing, b2b marketing, social marketing, social networks, social networking, interactive direct marketing, interactive demand generation, digital media, engagement, rich media, rich web, rich applications, blogging, rss, social networks, facebook, myspace, digital marketing
    
Marketo, INC.
Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free IDC analyst report, discover why coordinating the activities of marketing and sales—from day one of the revenue cycle—is essential for profitability. Learn how to stop the revenue loss that occurs during a prospect handoff; how to give sales the freedom to target more efficiently, while enabling marketing to build better prospect relationships; and how to choose software that tightens the marketing/sales alignment. Download your copy of this insightful report now.
Tags : 
marketing, sales, alignment, coordination, software, leads, sales leads, demand generation, marketing automation, sales quota, sales training, sales roi, marketing roi, sales efficiency, sales-marketing integration, sales-marketing coordination, crm, customer relationship management, lead nurturing, lead recycling
    
Marketo, INC.
Published By: Marketo, INC.     Published Date: Sep 25, 2008
This free white paper reveals that more than half of all inside salespeople have less than 2 years of experience—with annual turnover close to 50%. You can’t change that, but you can back your team with superior planning. Learn 3 critical factors that can make or break your inside sales effort; the 6 building blocks of an effective sales team; and how formulating a strategic plan can help ensure your team’s success. Download now—and start building a world-class inside sales team.
Tags : 
sales, inside sales, marketing, sales reps, sales executives, sales team, sales motivation, prospects, sales training, sales tracking, sales coaching, crm, sales productivity, lead nurturing, lead scoring, lead qualification, lead fulfillment, act, salesforce.com, telemarketing
    
Marketo, INC.
Published By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : 
marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing
    
Marketo
Published By: Marketo     Published Date: Mar 13, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
Tags : 
marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test, conversion rates, testing techniques
    
Marketo
Published By: Marketo     Published Date: Mar 13, 2014
In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
Tags : 
marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration, middle of the funnel, bottom of the funnel, service level agreements, demographics
    
Marketo
Published By: Marketo     Published Date: May 06, 2014
Curious about how B2B enterprise content marketing has changed in the last year, or how enterprise marketers differ from their peers overall? This report from Content Marketing Institute, MarketingProfs, and Marketo covers tactics, strategies, challenges, budgets, and tools of enterprise B2B marketers in North America.
Tags : 
marketo enterprise, content marketing, marketing tactics, content strategy, enterprise marketers, b2b, marketing practices, cost effectiveness, integration, cross marketing, marketing strategy, content creation
    
Marketo
Published By: Marketo     Published Date: Oct 03, 2014
The marketing automation platform (MAP) market is rapidly changing, and businesses that "get it" know that marketing automation is essential to their long-term success. In fact, in their 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed. In essence, marketing automation is here!
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marketo, marketing automation, map, marketing automation platforms, lead nurturing, lead scoring, crm
    
Marketo
Published By: Marketo     Published Date: Oct 03, 2014
Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
Tags : 
marketo, crm lead management, crm, marketing automation, marketing automation platform, map, crm lead management
    
Marketo
Published By: Marketo     Published Date: Oct 03, 2014
Today, CEOs expect their CMOs to be leaders in digital business innovation and growth. But even though marketing automation is at the center of the marketer’s ability to lead digital growth, enterprise marketers are some of its slowest adopters.
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marketo, marketing automation, crm, marketing automation platform, digital business, change management, lead management
    
Marketo
Published By: Marketo     Published Date: Oct 03, 2014
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn a seat at the table with your C-suite, enterprise marketers must continually prove that marketing isn't a cost center — it's a revenue driver.
Tags : 
marketo, marketing automation, marketing automation platform, map, lead management, lead-to-revenue, c-suite, crm, roi
    
Marketo
Published By: Marketo     Published Date: Oct 08, 2014
In this ebook, we define each of those seven elements, and show you what an engagement marketing strategy truly looks like. To learn how you can use engagement marketing techniques in your own marketing, download our ebook: The 7 Principles of Engagement Marketing.
Tags : 
engagement marketing, best practices, marketing strategies, marketing ebook
    
Marketo
Published By: Marketo     Published Date: Oct 08, 2014
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
Tags : 
marketo, enterprise marketing, lead conversion, marketing roi
    
Marketo
Published By: Marketo     Published Date: Nov 23, 2015
The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
Tags : 
marketo, digital, advertising, guide, strategy, business technology, data science
    
Marketo
Published By: Marketo     Published Date: Nov 23, 2015
CRM lead management matures amid strong user interest and a more complex vendor environment.
Tags : 
marketo, gartner, magic quadrant, crm, lead management, b2b, business technology, research
    
Marketo
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