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Published By: Engagio     Published Date: Feb 05, 2018
Be the first to read Engagio’s brand-new guide that tells you everything you need to know about ABM Analytics. We’ll cover: Great Marketing, Great Marketing Analytics Account Based Analytics Are Different 3 Styles of ABM A Framework for ABM Measurement Journey and ROI Analytics 6 Attribution Models The New Metrics for ABM And more! The Clear & Complete Guide to ABM Analytics is your guide to becoming a world-class B2B marketer!
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Engagio
Published By: Engagio     Published Date: Jun 26, 2018
This is an inside look at the state of Account Based Marketing. More specifically, our research examined: ?How companies are utilizing ABM as a strategy ?How organizations are structuring their teams to support ABM ?How ABM can be measured at different stages ?The challenges most organizations are facing regarding ABM Along with showing the results, we’ve included our interpretation of the data to help you draw insights and apply them as you continue down your ABM journey. The research underscores where companies are at with their ABM programs and the key challenges they are facing. Regardless of your company size or maturity, there is always a need to grow your business and drive efficiency. The data from this survey illustrates how ABM can help.
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Engagio
Published By: Engagio     Published Date: Oct 10, 2019
Read the report today! Want to make sure you're investing in the right ABM technology? Research in Action released the Top 20 Global Vendors for ABM in 2019 using their proprietary Vendor Selection Matrix™, and Engagio was the #1 Global winner! Read the report to learn why Engagio placed #1 based on 1,500 customer interviews and Research in Action's independent analysis of each vendor. Read the report to discover: The top 20 global ABM providers and how they measure up How to select the right technology for your ABM needs 5 insights and predictions for ABM by Research in Action
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Engagio
Published By: Trend Micro SaaS     Published Date: Feb 09, 2009
West Coast Labs performed a comparison test on a range of email solutions (appliances, software, and hosted service solutions) to measure their relative spam detection rates over a series of at least 100,000 genuine spam emails using West Coast Labs real-time spam feed.
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saas, trend, trend micro, websense, barracuda, anti-spam, antispam, spam filter service, spam filter for exchange, hosted antispam, managed antispam, enterprise anti-spam, mcafee, ironport, fortinet, software as a service, trendlabs, email security, security, interscan messaging
    
Trend Micro SaaS
Published By: HP     Published Date: Nov 14, 2011
This white paper examines seven core network management requirements and evaluates how one integrated management solution measures up.
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integrated network, network management, integrated network management, cost-effective, data center design and management
    
HP
Published By: Skillsoft     Published Date: Mar 03, 2015
This paper offers a set of best practices for identifying learning needs that support business priorities, align a solution and measure results. It is a consolidated set of ideas, tips and techniques collected from the experiences of Skillsoft customers.
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learning management, business priorities, learning growth model, e-learning, performance tools, performance requirements
    
Skillsoft
Published By: SwellPath     Published Date: Sep 04, 2012
This guide provides the framework to build a successful analytics foundation in your organization, and shows you how to create an effective analytics measurement program that provides actionable insights and results driven recommendations.
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google analytics, marketing analytics, ecommerce analytics, analytics strategy, web analytics, analytics implementation, google analytics consulting, measurement strategy, analytics program, key performance indicators, campaign reporting, analytics best practices, website optimization, kpis, website optimization, advanced google analytics, dashboards, scorecards, social analytics, analytics training
    
SwellPath
Published By: Simply Measured     Published Date: Jan 31, 2014
How does your brand’s Twitter activity compare to some of the biggest companies on the network?
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simply measured, twitter, marketing, branding, facebook, social media, twitter followers
    
Simply Measured
Published By: Simply Measured     Published Date: Feb 10, 2014
Want to learn how your brand can use social media contests to drive awareness and engagement on each of the major social networks?
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simply measured, social media, marketing, social media contests
    
Simply Measured
Published By: Sitecore     Published Date: Feb 26, 2016
This white paper features answers from Sitecore partner agencies to five questions about the mobile digital experience: challenges commonly faced; the best time for planning the mobile experience; what to look for in a dev partner, how to measure success from mobile, and what “mobile” most frequently means to Sitecore partner customers. With verbatim comments and analysis, it’s a helpful guide for IT and marketing leaders who want to mobilize their digital experience.
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mobile, communications, mobile management, business practices
    
Sitecore
Published By: Cornerstone OnDemand     Published Date: May 15, 2015
Leveraging econometric analysis of a dataset of approximately 63,000 hired employees spanning approximately 250,000 observations, this report looks not only at the measurable costs of toxic behavior such as sexual harassment, theft and fraud, but also other, equally damaging and harder-to-measure costs. The report examines these indirect costs closely, looking particularly at the toll toxic employees take on co-workers, and concludes that these costs create an even larger financial burden on businesses than the direct impact of an employee’s misbehavior
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hidden costs, sexual harassment, toxic employees, employee behavior
    
Cornerstone OnDemand
Published By: Cornerstone OnDemand     Published Date: Sep 13, 2016
Research performed as a collaboration between Cornerstone OnDemand and researchers at Harvard Business School uncovers how the distance between two employees’ desks affects various performance measures.
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Cornerstone OnDemand
Published By: CrowdCompass by Cvent     Published Date: Jun 01, 2011
There is a common misconception that feedback initiatives are too cost-prohibitive and require significant expertise. However, best-in-class organizations rely on feedback for everything from lead generation to product development to customer satisfaction measurement.
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cvent, web surveys, online surveys, feedback management, enterprise feedback management, efm, customer voice, voice of the customer, voc, customer experience, customer insights, customer intelligence, business intelligence, customer feedback, customer satisfaction, feedback collection, collect feedback, online feedback
    
CrowdCompass by Cvent
Published By: Eloqua     Published Date: Jun 13, 2012
To succeed, marketers need to focus on the metrics that matter most to executives. Download this report to find out what metrics are important to the c-suite and how to measure your impact across the organization.
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marketing, b2b, traditional marketing, eloqua
    
Eloqua
Published By: Impact Radius     Published Date: Feb 13, 2015
Download this whitepaper and learn: • What attribution is and why it’s important • Challenges faced by today’s marketing organisation • How to measure and report on all purchased media • How to implement flexible tracking methodologies
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Impact Radius
Published By: AcquireWeb     Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
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acquireweb, complete campaign, complete, multi-faceted, multichannel, multi-channel, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
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email, conversion, conversion testing, email marketing, frequency, overdelivery, over-delivery, acquireweb, email marketing campaign, email campaign, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing
    
AcquireWeb
Published By: Qualys     Published Date: Feb 04, 2010
The goal of a security program is to choose and implement cost effective countermeasures that mitigate the vulnerabilities that will most likely lead to loss. This paper discusses the management of Risk and how Vulnerability Management is one of the few counter-measures easily justified by its ability to optimize risk.
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qualys, network secure, it security, vulnerability, it budget, risk management
    
Qualys
Published By: Qualys     Published Date: Nov 11, 2009
New network vulnerabilities appear constantly and the ability for IT security professionals to handle new flaws, fix misconfigurations and protect against threats requires constant attention. However, with shrinking budgets and growing responsibilities, time and resources are at constrained. Therefore, sifting through pages of raw vulnerability information yields few results and makes it impossible to accurately measure your security posture.
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qualys, network secure, it security, vulnerability, it budget, risk management, vulnerability management, misconfigurations, guard
    
Qualys
Published By: Oco, Inc.     Published Date: Jun 24, 2008
As a Services Executive are you struggling with questions regarding what to measure, how to effectively engage with your customers, and what information should be leveraged and shared with service-chain partners and customers? Leading edge organizations are making tools and data available to their suppliers and customers with aggregated information from multiple data systems. Service-chain partners and customer personnel can now see the same views of service performance and activity. This is the next frontier to creating customer "stickiness" and business growth.
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business analytics, oco, service management, analytical applications, dashboard, analytic, growth, data management
    
Oco, Inc.
Published By: VeriSign Incorp.     Published Date: Oct 01, 2009
This 45-page e-Book gives you the tools you need to detect security vulnerabilities, build an information security strategy, and plan your investment in security technology.
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verisign, phishing, extended validation, ev ss, ssl, encryption, online safety, online security, security solutions, security vulnerabilities, information security
    
VeriSign Incorp.
Published By: Skillsoft     Published Date: Oct 13, 2011
From understanding the potential of e-learning to understanding how to measure its ROI, Dorman Woodall, director of Skillsoft Learning addresses the eight key questions to ask of your e-learning strategy.
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skillsoft, technology, human resources, e-learning, roi, dorman woodall
    
Skillsoft
Published By: Marketo     Published Date: Mar 11, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
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marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity, small business, large business, vendor
    
Marketo
Published By: Marketo     Published Date: Mar 11, 2014
In today’s marketing world, it’s crucial that enterprise marketers not only know how programs are performing, but also possess the data to prove that performance. To demonstrate the effectiveness of their campaigns, marketers need to set the right goals to measure. Read this playbook to learn how to measure and prove marketing ROI to get the proper credit for generating sales meetings and opportunities.
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marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences
    
Marketo
Published By: ThreatMetrix     Published Date: Jan 21, 2009
In this new white paper, learn how it’s possible to block fraud without damaging the customer experience and causing dropoff.
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threatmetrix, device identification, dropoff, security token, fraud prevention solutions
    
ThreatMetrix
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