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Published By: IAG Consulting     Published Date: Apr 16, 2010
Nearly three out of every four companies have low requirements maturity and achieve the business objectives of their projects only 54% of the time. Low requirements maturity undermines every major measure of development efficiency and simply leads to poor project results.
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iag, project management, project management, maturity, consulting
    
IAG Consulting
Published By: Microsoft Dynamics     Published Date: Jul 23, 2007
In this white paper, we measure how end users of Enterprise Resource Planning (ERP) applications describe the impact of Microsoft and SAP applications on their business productivity. This research found that Microsoft Dynamics end users on average rated their experience with Microsoft applications more favorably than SAP users rated their experience with SAP.
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sap, microsoft, erp, enterprise resource planning, keystone, microsoft dynamics, productivity, business activity
    
Microsoft Dynamics
Published By: Kinetic Data     Published Date: Oct 15, 2007
Properly implemented, service catalogs can help IT run as a business - not just "like" a business. They improve communication, provide users with easier access to IT services, and enable measurement-driven continuous process improvement. This white paper shows you how to achieve a successful service catalog implementation on BMC Remedy and extend the benefits of service catalogs across functional areas.
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itsm, service management, service, service catalog, service catalogs, bsdm, delivery management, service level agreement
    
Kinetic Data
Published By: VeriSign Incorp.     Published Date: Apr 15, 2009
"The Shortcut Guide to Business Security Measures Using SSL" examines current information security threats to business and describes techniques for developing a security management strategy that leverages established best practices.
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extended validation, green bar, online security, optimize, sgc, server gated cryptography, verisign, trust marks
    
VeriSign Incorp.
Published By: CrownPeak     Published Date: Jun 30, 2009
This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
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crownpeak, roi, web content marketing, cms, content management system, web site development, infocenter, hosted services
    
CrownPeak
Published By: Marketo     Published Date: Nov 11, 2010
Learn how CMOs are able to measure the efficiency of lead scoring, nurturing and management processes.
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b2b, automation, marketingsherpa, marketo, adaptive marketing, cmo, advertising, lma
    
Marketo
Published By: BlackBerry     Published Date: Jul 22, 2010
As more employees desire to use their personal smartphones for work, IT managers must leverage the opportunity, or risk their organizations missing out on an emerging business trend. It's no longer feasible for an IT department, regardless of company size, to ignore the smartphone push from the majority of the employee population. IT management must attempt to channel the chaos and determine ways to embrace the personal mobility wave while maintaining effective security and management measures, especially in relation to the corporate network. This free whitepaper discusses innovative mobile strategies, new policies, and a fresh approach to allowing smartphones access to corporate resources.
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blackberry, mobility, smartphones, rim, cell phones, mobile workforce, e-commerce, handset
    
BlackBerry
Published By: Mentor Graphics     Published Date: Apr 03, 2009
For advanced signaling over high-loss channels, designs today are using equalization and several new measurement methods to evaluate the performance of the link. Both simulation and measurement tools support equalization and the new measurement methods, but correlation of results throughout the design flow is unclear. In this paper a high performance equalizing serial data link is measured and the performance is compared to that predicted by simulation. Then, the differences between simulation and measurements are discussed as well as methods to correlate the two.
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mentor graphics, equalized serial data links, design flow, high loss channels, tektronix, pcb, bit error rate, ber
    
Mentor Graphics
Published By: Mentor Graphics     Published Date: Apr 03, 2009
Moving to C++ presents opportunities for higher programmer productivity. The requirements of embedded systems, however, demand that the adoption of C++ be carefully measured for the performance impact of run-time costs present in C++, but not in C. This talk suggests strategies for developers who are starting their acquaintance with C++.
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c++, coding, developer, programming, programmer, mentor graphics, run-time costs, embedded systems
    
Mentor Graphics
Published By: McAfee, Inc.     Published Date: May 21, 2009
In this white paper written by Yankee Group and sponsored by McAfee, learn why daily vulnerability scanning is the kind of tough , no-nonsense measure that your consumers may be looking for before they can open up their wallets.
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yankee, mcafee, trust marks, security, vulnerability management, e-commerce, reputation, privacy
    
McAfee, Inc.
Published By: Semphonic     Published Date: Jun 11, 2009
A Microsite is an independent, focused website subsidiary to a larger, parent website. Its marketing, branding, and Search/Viral potential has been increasingly recognized by marketing and website managers, but measurement and analysis of a Microsite’s effectiveness requires analytical strategies and approaches that differ from the analysis of the parent website. Learn more today!
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microsite, microsites, semphonic, independence, integration, saturation, directionality, lifetime contribution
    
Semphonic
Published By: VMS     Published Date: Jul 31, 2009
If management has not already cut your budget, be prepared to “prove it or lose it” soon. This report will help you think through your measurement strategies, and either fine-tune an existing program, or get one started post haste.
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vms, economy, measurement strategies, budget, pr objective, objective, smart media, share
    
VMS
Published By: VMS     Published Date: Jul 31, 2009
One of the big challenges with massive PR initiatives is the difficulty in measuring the outcomes as it pertains to your brand and business objectives set. Read this guide for a five step process that will help you determine the impact of your PR initiatives and compare it to the organizational goals they were aimed to accomplish.
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awareness, preferences, share, share of discussion, brand equity, cgm/wom, goals, economy
    
VMS
Published By: VMS     Published Date: Jul 31, 2009
In the times of increased awareness and integrated communication across channels, it is crucial to understand correlation between the advertising spend and the PR that surrounds your brand. This report sheds new light on the impact of earned and paid media on the effectiveness of paid advertising.
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vms, economy, measurement strategies, budget, pr objective, objective, smart media, share
    
VMS
Published By: Bazaarvoice     Published Date: Jul 12, 2011
We surveyed top CMOs to get the real story about how they use social media. See how CMOs use and measure social media.
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bazaarvoice, cmo, social media, social roi, social media planning, social marketing activity, customer voice, user-generated content
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jul 12, 2011
We surveyed CMOs with The CMO Club to learn how social media measures up in their organizations -- and their answers may surprise you.
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bazaarvoice, cmo, social media, social roi, social media planning, social marketing activity, customer voice, user-generated content
    
Bazaarvoice
Published By: Cornerstone OnDemand     Published Date: Feb 07, 2017
collaboration between Cornerstone OnDemand and researchers at Harvard Business School uncovers how the distance between two employees’ desks affects various performance measures. According to the findings, placing the right type of workers in close proximity to each other has been shown to generate up to a 15% increase in organizational performance. For an organization of 2,000 workers, strategic seating planning could add an estimated $1 million per annum to profit.
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Cornerstone OnDemand
Published By: SAS     Published Date: Feb 29, 2012
In this white paper, Ian Henderson of Sword Ciboodle and Retha Keyser of SAS describe what that ideal can look like and how to achieve it.
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sas, analytics, business analytics, business intelligence, customer intelligence, data management, fraud & financial crimes, high-performance analytics
    
SAS
Published By: SAS     Published Date: Feb 29, 2012
This paper presents the 5 most common practices that result in losing a customer and how to avoid those pitfalls. You'll also learn how more customer-centric measures can help you deepen and grow relationships with your most valuable customers.
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sas, analytics, business analytics, business intelligence, customer intelligence, data management, fraud & financial crimes, high-performance analytics
    
SAS
Published By: SAS     Published Date: Feb 29, 2012
In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.
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sas, analytics, business analytics, business intelligence, customer intelligence, data management, fraud & financial crimes, high-performance analytics
    
SAS
Published By: IBM     Published Date: Sep 27, 2013
Today’s economy is widely characterized by skittishness and uncertainty about the future. The effect that unpredictable external forces can have on the economy can leave many business leaders feeling helpless. This fact was demonstrated in the IBM Global CFO Study, where many CFOs admitted that they lacked the ability to measure and monitor business performance effectively. The same study also found that the companies who invested in their business insight capabilities were better able to anticipate and react to external economic forces. IBM Cognos software can provide businesses with the business insight they need to be prepared, not scared. Cognos software allows businesses to analyze performance, model business strategies and processes, and contribute to a common set of business objectives.
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ibm, ibm cognos software, dynamic planning, forecasting, analysis, financial planning, business insight, it management
    
IBM
Published By: IBM     Published Date: Oct 15, 2013
Addressing the dramatic inaccuracies associated with last-based campaign attribution in digital analytics
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web analytics demystified, inappropriate attribution models, marketing measurement systems, marketer’s dilemma, digital marketing, appropriate marketing, marketing attribution, digital analytics
    
IBM
Published By: IBM     Published Date: Oct 15, 2013
Marketers’ biggest challenges and opportunities reveal the rise of the empowered customer
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customer experience, social media, changing market, digital world, shifting new channels, exceptional customer experience, ibm, technology adoption
    
IBM
Published By: IBM     Published Date: Oct 15, 2013
Engaging customers with personalized recommendations across multiple marketing touchpoints
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personalized product recommendation, product recommendation, relevant shoppers, loyal customers, personalization, engaging experience, capabilities for recommendations, monitor
    
IBM
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