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Published By: IBM     Published Date: Aug 20, 2013
When 83 percent of online consumers participate in social media, it is no surprise that, like bees to honey, marketers are following suit. According to a recent IBM® Unica® survey of marketers, 47 percent of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58 percent. Yet, for all the rush, many marketers are wondering, “where’s the gold?” The IBM Unica survey found that 48 percent of marketers admit that their social media marketing efforts are totally siloed, frustrating their attempts to create richer customer relationships.
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social media, social media analytics, marketing analytics, marketing data, crm, customer relationship management, business technology
    
IBM
Published By: Quantcast     Published Date: Feb 13, 2015
Programmatique, RTA, RTB – Qu’est ce que cela signifie? À l’heure actuelle, l’arrivée au quotidien de nouveaux acronymes et de nouvelles technologies peut rendre l’écosystème technologique vraiment compliqué. Ce guide est conçu pour vous aider à mieux saisir l’état actuel de l’écosystème technologique de la publicité digitale. Il présente également les étapes qui ont conduit le secteur à son avancement actuel et explique en termes simples les aspects technologiques et techniques de notre activité.
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l’écosystème technologique, programmatique, rta, rtb
    
Quantcast
Published By: Quantcast     Published Date: Feb 13, 2015
En 2013, les dépenses en Display ont augmenté de 23 % dans le monde. Au cours de ces dernières années, nous avons constaté que les annonceurs consacrent une part de plus en plus importante de leur budget publicitaire au Display. Ceci leur permet de toucher une audience passant 96 % de son temps en ligne : sites d’information, e-mails, sites vidéo et réseaux sociaux. Après avoir consulté nos clients, nous nous sommes rendu compte qu'ils étaient extrêmement intéressés par le potentiel du Display et par la façon de mesurer leurs campagnes.
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quantcast, display
    
Quantcast
Published By: Quantcast     Published Date: Feb 18, 2015
Comment l’évolution du marketing digital et le développement du programmatique ont impacté l’ensemble de l’écosystème digital? Cette présentation revient sur les différentes évolutions de ces 20 dernières années, depuis les premières bannières statiques jusqu’aux formats dynamiques optimisés par des algorithmes d’enchères en temps réel. Franck Lewkowicz, directeur général de Quantcast France, expose les opportunités qu’offre désormais le programmatique aux annonceurs et aux agences qui cherchent à optimiser leurs investissements Display.
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marketing digital, quantcast, display progammatique
    
Quantcast
Published By: IBM     Published Date: Aug 20, 2013
When 83 percent of online consumers participate in social media, it is no surprise that, like bees to honey, marketers are following suit. According to a recent IBM® Unica® survey of marketers, 47 percent of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58 percent. Yet, for all the rush, many marketers are wondering, “where’s the gold?” The IBM Unica survey found that 48 percent of marketers admit that their social media marketing efforts are totally siloed, frustrating their attempts to create richer customer relationships.
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social media, social media analytics, social media marketing, ibm, unica, crm, customer relationship management, top-line marketing strategy, mass-marketing strategy, business technology
    
IBM
Published By: Curalate     Published Date: Jul 17, 2014
In today's visual web, consumers are sharing brands’ images at record pace, taking content from brands' websites and saving it to visual social media like Pinterest, where relevancy trumps recency. This behavior significantly extends the life of products, creating engagement with images long after they've been sold out or removed from brands' (digital) shelves. In fact, nearly 50% of Pinterest's top pins send users to expired product pages, dead links and 404 pages. This is a major, major red flag...
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instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics, instagram analytics, pinterest for business, instagram for business, user generated content, social media management tools, visual social marketing, social media marketing tools, instagram tool, pinterest tool, curalate
    
Curalate
Published By: Oracle     Published Date: Oct 23, 2014
Learn how DMPs can help you achieve unprecedented audience targeting precision and scale across all marketing programs. This whitepaper delivers an in-depth overview of DMPs and provides actionable, useful information for marketers and agencies hoping to implement a DMP to improve programme outcomes.
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demystified, audience, targeting, scale, marketing, programs, actionable, agencies, outcome
    
Oracle
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
The problem with dividing product management into strategic and tactical camps is that most people shy away from the tactical label because it lacks the glamor of a strategist, not to mention all the hard work that goes with it. You can hardly blame them.
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product planning, product management, product marketing, product development, product, zigzag
    
ZIGZAG Marketing, Inc.
Published By: Quocirca     Published Date: Jul 03, 2008
As enterprises recognize the costs associated with an uncontrolled printing environment, many are turning to specialist managed print services (MPS) providers. MPS services encompass the assessment, optimization and management of the print environment. Increasingly, MPS providers are now adopting a partnered out-tasking approach by delivering flexible services that can be tailored to individual customer requirements.
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managed print services, mps, quocirca
    
Quocirca
Published By: Quocirca     Published Date: Feb 23, 2009
Networked printers and multifunction peripherals often require a high level of support and manual intervention. Secure remote monitoring platforms reduce device downtime through automating service alerts, providing proactive toner replenishment and automatic meter reading. End users benefit through improved device uptime, and manufacturers and their service partners can build proactive service relationships which can drive greater customer loyalty.
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quocirca, printers, networked printers, multifunction peripherals, secure remote monitoring, document output devices, remote monitoring, managed print service (mps), service portal, storage
    
Quocirca
Published By: Quocirca     Published Date: Oct 17, 2009
Managed print services (MPS) offer organisations the opportunity to control costs, reduce the complexity of managing a heterogeneous infrastructure and improve business processes. With many organisations striving to do more with less, MPS can cut both capital and operational expenses. Now is the time to tackle the huge cost and productivity drain represented by an unmanaged print environment. MPS passes control of this complex infrastructure to the experts leaving an organisation to focus on its core business competencies.
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quocirca, data loss, encryption, data security, laptops, information protection, winmagic, information sharing, remote, data loss, critical information, private information, customer information, identity management, dlp, data loss protection, mfps, it infrastructure, authentication, mps
    
Quocirca
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
The problem with dividing product management into strategic and tactical camps is that most people shy away from the tactical label because it lacks the glamor of a strategist, not to mention all the hard work that goes with it. You can hardly blame them.
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product planning, product management, product development, product, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.
Published By: Business Assyst     Published Date: Mar 26, 2007
Have loyalty cards reached the stage in their development when they are likely to be merged with other marketing and retailing systems, or will they simply fade away and join their precursors, the green shield stamps, in some far flung promotional graveyard?
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customer experience management, customer interaction service, customer relationship management, crm, customer satisfaction, loyalty, affinity, business assyst
    
Business Assyst
Published By: ProofSpace     Published Date: Jul 31, 2007
This paper details the processes by which ProofMark tags electronic records with a self-validating cryptographic seal that acts as a "tamper indicator" based on a true and provable time-reference datum.  With this it is able to provide instantaneous and irrefutable proof of authenticity, no matter where the data resides or who has controlled it.
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proofspace, proofmark, proofspace, proofmark, signing key vulnerability, trustworthy time, authenticated time stamps, time existence of data, electronic postmark, asymmetric key cryptography, public key cryptography, time stamp, timestamp, time and data stamping, file authentication, x9.95, accredited standards committee x9, x9.95-compliant, transient key technology, timestamp
    
ProofSpace
Published By: ProofSpace     Published Date: Aug 07, 2007
This white paper presents a solution framework for Life Science Organizations that want to implement enterprise digital trust management to protect their electronic value chain.
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proofspace, proofmark, signing key vulnerability, trustworthy time, authenticated time stamps, time existence of data, electronic postmark, time stamp, timestamp, time and data stamping, file authentication, x9.95, timestamping, ediscovery, discovery, admissibility, email archiving, surety, authentidate, timecertain
    
ProofSpace
Published By: ProofSpace     Published Date: Aug 08, 2007
Digital signatures aren't enough. This paper posits that data integrity needs to be redefined within the context of a time-sensitive mechanism.
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proofspace, proofmark, signing key vulnerability, trustworthy time, authenticated time stamps, time existence of data, electronic postmark, time stamp, timestamp, time and data stamping, file authentication, x9.95, timestamping, ediscovery, discovery, admissibility, email archiving, surety, authentidate, timecertain
    
ProofSpace
Published By: ProofSpace     Published Date: Sep 10, 2007
Read this paper and learn the principles that are prerequisites to enforceable electronic agreements as required by existing legal standards and electronic signature legislation.  This paper will also specify sixteen measurement criteria that can be used as metrics to assess whether the architecture of an electronic transaction will meet the requirements of admissibility.
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proofspace, proofmark, signing key vulnerability, trustworthy time, authenticated time stamps, time existence of data, electronic postmark, asymmetric key cryptography, public key cryptography, time stamp, timestamp, time and data stamping, file authentication, x9.95, accredited standards committee x9, x9.95-compliant, transient key technology, electronic signatures, fda 21 cfr part 11, u.s. e-sign act
    
ProofSpace
Published By: Marketo     Published Date: Jul 25, 2016
Download this ebook, Jumpstart Your Account-Based Marketing, to learn about: - How to get started with ABM - Setting goals and establishing analytics - What you need to plan ABM campaigns - How to implement ABM campaigns
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marketo, marketing, account based marketing, abm, analytics, marketing analytics, abm campaigns
    
Marketo
Published By: SAS     Published Date: Dec 20, 2018
There’s no shortage of data scientist interview questions available online. You can find lists and lists of questions to ask data scientist recruits in an interview, but most of the questions focus on the technical and quantitative aspects of the job without considering the softer skills. Our list takes a different approach. If you’re hiring a data scientist, we recommend focusing on more than technical skills, and your interview questions should reflect that. Data scientists have a unique blend of skills; not only do they solve problems by squeezing information out of data, they also communicate results and persuade others to apply that information to their decisions. Remember that data scientists aren’t just ninja quantitative analysts, says Wayne Thompson, Chief Data Scientist at SAS. “You’re looking for more than technical skills. Logical reasoning agility, along with storyboarding skills are critical because these scientists must be able to solve problems iteratively in collabo
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SAS
Published By: AUXILIO, Inc.     Published Date: Apr 12, 2011
The white paper examines the greater value of continuous process improvement methodology and standardization of workflow for managing change in a patient care environment.
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managed print services, healthcare, health care, mps, workflow, efficiency, improvement
    
AUXILIO, Inc.
Published By: IBM     Published Date: Feb 05, 2014
Companies increasingly rely on IT discovery to provide a complete picture of the infrastructure for IT optimization and migration initiatives. But current methods are costly, and they can take too long to deliver results. ALDM (analytics for logical dependency mapping), a new service from IBM Research, is changing all of that. In this interview, Larry Thompson, IBM offering development executive, explains how ALDM reengineers IT discovery with analytics, automation and cloud computing technologies and delivers a more complete and accurate view of your IT environment. Listen to the full 8-minute podcast interview or read the two-page encapsulated version to learn how ALDM is lowering the cost of IT discovery while speeding results.
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IBM
Published By: Microsoft Office 365     Published Date: Oct 14, 2016
“Hi, this is Kevin from IT. We've been notified of a virus on your department’s machines.” Add some authentic hold music, and a social-engineering attacker can trick employees into sharing company info, like passwords. Learn how to use technology and prevention strategies to guard against dumpster diving, spear phishing, and other tactics with: Real-world prevention strategies Tools to spot suspicious actions Real-time behavioral malware analysis
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protection, prevention, malware, security, cyber attacks, information
    
Microsoft Office 365
Published By: KPMG     Published Date: Sep 21, 2017
Drive change or be changed. KPMG’s 2017 HR Transformation Survey reveals organizations divided into two camps: one half ‘enlightened’ and boldly engaged on strategic HR transformation, the other half ‘unenlightened’ and faltering amid uncertainty as the digital era redefines the world around them and dramatically rewrites the rules for success. View now.
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KPMG
Published By: Amazon Web Services     Published Date: Jul 25, 2018
Qu'est-ce qu'un lac de données ? Les organisations doivent gérer de plus grands volumes de données, provenant de davantage de sources et contenant plus de types de données que jamais auparavant. Confrontées à des volumes massifs et hétérogènes de données, de nombreuses organisations ont compris que pour proposer des informations stratégiques pour l'entreprise en temps opportun, elles doivent disposer d'une solution d'analyse et de stockage des données qui offre plus de vitesse et de souplesse que les systèmes traditionnels. Un lac de données représente une solution nouvelle et de plus en plus répandue pour stocker et analyser les données. Cette solution relève la plupart de ces défis en permettant à une organisation de stocker l'ensemble de ses données au sein d'un même référentiel centralisé. Comme les données peuvent être stockées sous leur forme initiale, il n'est pas nécessaire de les convertir en un schéma prédéfini avant leur ingestion.
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Amazon Web Services
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